How does India Clean It’s Floors? broom cloth Spin mops 99.95% of *people we interviewed used the broom and a mop - stick/cloth. *people – People with household income >=5L living in tier 1, tier 2 & tier 3 cities (X,Y,Z). Sample size = 344 responses. Source: broomstick Market Survey Technology Traditional Overview of the Global Cleaning Industry Misc Mops : Rs 800 - 1500 / - Xiaomi Robot Rs 25,000/ - Roborock Robot Rs 1L - 1.5L We took a GLOBAL view. Vacuum Cleaners: Rs 8000 - 15000 / - Null hypothesis – No causality b/w cleaning equipment in people’s house and 1. Technology availability 2. Price of the equipment. 3. House - help Our interactions with customers Prototype on display. Problems with the existing tech. 1. External Water Spray - Hard to see water droplets frequently and move where the water is spray – Tedious. 2. Manual Spray – User has to keep spraying as and when required. 3. Bulky and mostly corded device 1. Small water tank – covers small area. 2. Expensive – Too steep price point for Indian consumers. 3. Inefficient Water Delivery System 4. Requires a docking station for frequent wetting. 5. Water logging. Null hypothesis – No C ausality EXISTS b/w cleaning equipment and 1. Technology availability 2. Price of the equipment. 3. House - help Technology Traditional Overview of the Indian Cleaning Industry Misc Mops : Rs 800 - 1500/ - Xiaomi Robot Rs 25,000/ - Roborock Robot Rs 1L - 1.5L Eureka Forbes Drift : Rs 12,999/ - Why isn’t there a device that does both the jobs at Once – Affordably and Easily? THE GAP what’s coming up! The broomstick 2.0 – Currently in R&D Simultaneous sweeping and mopping mechanism at 35W – Globally one of the lowest energy consumption and one of it’s kind! At 3599/ - Target Available Market 66 M Households 40 M 22 M Note: According recorded surveys, There are approximately 4 - 10 million domestic workers (includes drivers, house - help, cooks, wa tchmen etc.) However, This number can be higher, We have assumed 10 million maids and each cleaning 4 middle class income houses i.e *To gain a better understanding, broomstick has launched survey to size the market. Source: Domestic - Workers - in - India - An - Invisible - Workforce.pdf (sprf.in) https://timesofindia.indiatimes.com/business/india - business/middle - class - nearly - 1/3rd - of - indias - population - to - be - 2/3rds - by - 2047 - report/articleshow/95239621.cms Total Households in India (Above >5LPA income, Urban) Household employing Domestic Helps Households cleaning the floor by themselves Recently My Mother Me Problem statement In a nutshell, Isn’t the traditional way of mopping floor once, more tiring than a week’s gym combined? Carrying the water bucket around. Time consuming Lower Cleanliness quotient Our Neighbourhood Mop Collection Introducing world’s first Adaptiv e Moisture Management Affordable Sleek & Swift Say ‘bye’ to the ‘bucket’ global companies now acting on it Organizations backing Us MathWorks , Inventors of MATLAB and Simulink. Every year MathWorks ties up with one Innovative Start - up from across India to help them build there product by assigning Technical Mentors and Engineers from MathWorks as well providing all their resources and toolboxes. This year ‘ broomstick ’ has been selected and is working with them. & Elevate along with funding us with a grant Elevate authorities (KITS) has also facilitated a tie - up with SFAL which oversees our progress and helps us with our requirements in the space of Electronics and IoT. TiE Mysuru and K - tech , A Government venture with IKP Eden, In our initial days incubated us in their for 8 - months with all our stay and resource usage sponsored Their initial support helped broomstick to build a prototype that served as our Technical PoC. Featured in Star of Mysore and Deccan Herald Founding Team Mehul S Jain – CEO Mechanical Engineer from The National Institute of Engineering. Worked as Analyst (Operations Research) at TheMathCompany for Walmart Health and Wellness (H&W) – built ML Models and did EDA to strategize H&W layout. Recent works – Designed a ‘Beeper Band’ to maintain social distance – Runner - Up of NIE COVID CHALLENGE & Worked on a Solar Tree Product Part - time work at an E - Commerce Company for 2 years. Winner of State and National level B - Plan Competitions – 2020 and 2021 Avid Debater and won the XIME Debate Competition – 2021, Competing with MBA Students. Yogindra K G – CTO Background - Mechanical Engineer from The National Institute of Engineering – Gold Medalist of the Batch and Gold Medalist - Machine Drawing – Issued by VTU. Ex - member and Active Mentor of The Formula Student Racing team of NIE – Force Ikshvaku Racing Credited to make the car design aerodynamic, fabrication of Chassis and Fuel tank analysis. CNC Trainer at NIE CNC Centre A pianist with a fine taste in music. Thank you