Curastory Empowers Athletes To Own & Monetize Their Content By Connecting With Brands ~ It's a start - up that allows athletes and brands to connect for content ~ Totally independent, no interference from large media publishers/ other intermediaries ~ Only platform approved by the recent NCAA name, image, and likeness rule changes ~ Launched a crowdfunding campaign to seek backers at Wefunder New York, NY, April 2020: Since the advent of social media platforms like Instagram and YouTu be, the whole ball - game of athletes monetizing their content has totally changed. And why not? These platforms have allowed sportspersons to connect with their fans directly. Even then, content ownership is a serious issue for the creators. At the same tim e, brand executives are frustrated with influencer marketing today not producing the right content to market to their target users. To fill this gap, a media tech start - up, "Curastory" ( https://curastory.co/ ), has b uilt a platform to help athlete content creators connect their videos with brands independently and brands to find appropriate content for marketing. To raise financing, it has also launched a crowdfunding campaign at Wefunder here In simple words, this start - up is rewriting the rules for sports content marketing. Professional and NCAA student - athletes can upload their video content on its platform. Brands can browse through listings to find video content topics matching their brand story. When several brands show interest in a piece of content, then bidding takes place. The winning brand gets to see its logo watermarked onto the video content and pos ted to the athlete's social media platforms like YouTube, Instagram, and Facebook. Curastory has made it easy for engaging video topics from content creators to find brands. Throughout this process, creators retain full ownership of their content. So, anot her pressing problem has been taken care of. The idea of Curastory occurred to its founder, Tiffany Kelly, when she saw an interesting trend emerge in her previous stint at ESPN, where she worked as a content data scientist. "At ESPN, I began to notice our original programming plummet because athletes and entertainers were posting content to their social media channels and breaking news on their own," said Tiffany Kelly, Founder & CEO, Curastory. It was to such an extent that several famous athletes started having as large a following on their social media accounts as ESPN, something which was impossible just a few years ago. Another significant change happened in May 2019 when the NCAA (National Collegiate Athletic Association) announced that student - athlet es will be allowed to monetize their name, image, and likeness individually for the first time in its history. Furthermore, recen t rule changes from the NCAA this month of April 2020 are only in favor of platforms like Curastory allowing student - athletes t o monetize completely separate of institutions and against other platforms in the market that currently have contracts with the schools. Tiffany noticed these developments and put together a team of sports and entertainment experts from brands like ESPN, N BA, NFL, NCAA, USOC, and MLS, which together built Curastory Interestingly, 70% of its founding team is either African - American or female, giving a big boost to diversity at the work - place. Some of the biggest athlete - entertainers like Tom Brady, Odell Be ckham Jr., Alex Morgan, Will Smith, and many more have abandoned giant publishers like ESPN and started their own media channels. That goes on to show that Curastory is on a firm - footing, as it is growing by 50% month - over - month in site visits and sign - ups With 50 million digital content creators on YouTube alone, it's time that the market of sports and entertainment content is decentralized, and athletes allowed to own and monetize their content with the help of innovative start - ups like Curastory. ++++++ ++++++++++ Other Details: Founder’s Email: tiffany@curastory.co , URL: https://curastory.co/ , Crowdfunding Campaign: https://wefunder.com/fundcurastory , Twitter: ht tps://twitter.com/curastoryus