Campaigning for environmental and cultural integrity Developing natural products and new value chains in Kelantan. Kelantan, situated in the Far North-East of the Malay Peninsula has been built upon the proud traditions of a rural based social-economy. The Malaysian state of Kelantan has been relatively independent, without direct foreign occupation and control since the early 1400s, except for short periods by the Siamese and Japanese. Malay tradition and culture is relatively undiluted in Kelantan in contrast with the other states in Malaysia. Maintaining cultural integrity and traditions is something important to both the social and spiritual identities and aspirations of the Kelantanese, and this factor must be considered in any potential development in the state. First published by Ovi: March 2013 Ovi publishing: May 2023