Naresh

Shankar Distillers

Across Asia and Europe, Bourbon’s appeal is skyrocketing. Global consumers are drawn to its unique blend of corn sweetness, oak richness, and layered finish. To cater to these diverse palates, American distillers experiment with new mash bills and cask finishes while enhancing storytelling to connect emotionally with global drinkers. With Whiskey tasting rooms becoming cultural exchange hubs, Bourbon is proving it can transcend borders while preserving its American soul and premium heritage.