Nikhil Suman

In a move designed to balance privacy with precision targeting, Triton Digital has partnered with Optable to help audio publishers securely leverage first-party identity data. The integration with Triton’s Audio SSP introduces advanced audience segmentation, allowing publishers to boost monetization while maintaining compliance. Optable’s identity management platform supports privacy-focused frameworks like UID2.0, already proven to increase fill rates and advertiser spend for iHeartMedia.