KITS HEALTH FOODS FOUNDER ► >10 years of experience in Physiotherapy ► Mother of 2 children, 8 and 3 year old ► Social circle and family circle with same concerns for their children SUPPORT ► TASTERS CLUB ► WOMEN STARTUP PROGRAM WHY HOW WHAT • By offering nutritional versions of their favorite indulgent treats • By engaging and age based STEM (Science Tech Engineering Math) activities • Empowers urban parents of children aged 3 to 9 years • To cultivate lifelong love for healthy food, and knowledge to choose nutritious over junk. INTRODUCTION: KITS HEALTH FOODS Customer Segment - Urban Parents of children aged 3~9 years Customer limitations - Busy parent unable to cook many times a day - Hard to feed nutritious food to kid (due to taste) Available solutions - No organized player targeting toddlers healthy food , Nutritional literacy and gustatory development simultaneously Pain points - Unavailability of convenient healthy food for kids - Unhealthy eating habits - Child not getting nutrition Problem Root Cause - Child Doesn’t want to have healthy food - Access to unhealthy food where parent not around Behaviour - Influenced by child opinion - Appealing & engaging packaging - Price - Nutritional support Triggers to Act - Liked by child - Engaging - Promotes learning Solution - Healthy versions of indulgent foods like Cookies, candies and chips - STEM activities related to nutrition Channels of Behaviour - Peer parent recommendations - Child nutritionist /Paediatrician recommendation Emotions - Satisfaction of giving nutritional food to child - Instagram - Online stores PROBLEM SOLUTION FIT What Customer wants - Nutritious food - Engaging food - Indulgent food - Low priced Kits Health Food ✔ Nutritional food ✔ Good Nutritional habit ✔ Prevent long term health consequences USP UNIQUE SELLING PROPOSITION MILESTONES PROJECTIONS JUNE-JULY • Market research • Target audience Pre-Development NEXT MILE • Develop activity materials • Collaborate with educators • Test and iterate NEXT MILE AUG,SEP ,OCT • Identify suppliers, nutritionists, food tech • Taste testing/ sampling • Nutritional Labelling. NEXT MILE LATER Activity Development Product Development Marketing, Branding & Launch Production & Packaging Monitoring & Expansion Home made & Home tested Nutri Bars: For post playtime nutrition Lollipops: For health and indulgence Chips and rice cakes: For savoury gustation Jaggery Candies: For sweet chewy gustation COMPETITORS Not Targeting toddlers Not working on Nutritional Literacy. Not focusing on nutrition FINANCIAL PROJECTIONS Rs. 500/ Unit Fixed: 3-4 Lakh per annum Variable: 5-6 Lakh per annum 4000 Units/ annum TARGET MRP TARGET COST BREAK EVEN BUSINESS MODEL D2C • Instagram/Fb/WA • Own website • E-commerce marketplaces B2B • Educational institutions • Kids oriented health and wellness retailers and nutritionists • Birthday return gift curators SUBSCRIPTION • Regular delivery of Kit to customers' doorsteps. • Pricing structure based on subscription tiers and customization options. • Potential revenue streams from subscriptions, referrals and partnerships. TARGET MARKET/ GO TO MARKET STRATEGY • Website • Social Media campaigns • Targeted advertising ONLINE • Educational Institutions • After school activity centres • Kids workshop providers • Kids oriented events OFFLINE • Ecommerce platforms • Wellness retailers DISTRIBUTION CHANNELS TRACTION AND VALIDATION THANK YOU For supporting in spreading smiles and health !!!