Estimé Nzayikusu BEFORE YOU LAUNCH 4 QUESTIONS TO REMEMBER ( A REMINDER ) DISCLAIMER! “ BEFORE YOU LAUNCH » is a short guide consis ti ng of examples for educa ti onal purposes only. The publisher and the author do not make any guarantee or other promise as to any results that may be obtained from using the content of this book. You should never make any invest- ment decision without first consul ti ng with your own financial advisor and conduc ti ng your own research and due diligence. © 2023 Es�mé Nzayikusu A concept by ES Design CONGO TABLE OF CONTENT INTRODUCTION page 5 page 6 page 7 page 8 - 9 page 10 - 11 WHO ARE WE? 1 WHAT DO WE DO? 2 SOLUTIONS 3 PERSONAL TOUCH 4 CONCLUSION It is true that business has evolved over the years. From spices in india, stones from egypt to maze from mexico. We have to admit that so many things have changed considerably. But, here is something that I believe will never change. OUTSTANDING - COMPETITION In that world, the way we present ourselves is important. The same way, what we sell is important to our clientele; how we sell it is important. Well, everything we do around what we are offering, ma tt ers. No ma tt er what we are offering. Here is why this guide, as an add-on, a reminder of certain aspects of your business ,could be useful before you launch... Remember, it's a reminder! Page 5 INTRODUCTION Defining who we are in the actual business world wouldn't be something new to be done yet not the least important. Since the night of �me, everyone that came up with a business idea or a project had to portray themselves in such a way that the busi- ness idea/project could sell. We do it because it supports what we are offering as a product or service. Why answering this ques�on helps before we launch? Simply because, we need to have an iden�ty to show on top of the products or services we are offering to support this one. Which is why we need to choose a way to portray ourselves to offer a more iden�fiable image/idea of us/the business. Page 6 WHO ARE WE? I This aspect helps us to know exactly which field we are going to touch. It will help us working on something specific. A very common example is people that sell bread. They don't choose customers and places randomly. Each one of them has specifc customers. A clientele proper to each one of them. Even when they are selling in the same place and that is why they have strategic places too. So, knowing what you do in depth when it comes to exploring the scope of your services or products, will help you in being specific for be tt er targets. Page 7 WHAT DO WE DO? II When you come in the market, you want to solve something. Stay with me. > It could be " hunger " by selling bread ( haha, I love bread as an example, I like it ); > it could be " saving �me " by delivering food; > it could be " helping people in being more confident " by mo ti va- ti onal speeches or other means; > it could be " helping young mums " to do correctly the skin care of their babies; etc.. Whatever you choose to bring or to do, has to be a problem to be solved. Does your solu�on solve problems effec�vely? Can you help more people with that? Nevertheless, we don’t have to ignore all the other business analy- sis tralala ( sorry if I offended business professionals hehe ). Page 8 WHICH SOLUTIONS DO WE BRING? III We need to make up a plan which means 1. Iden�fying a problem 2. Why are people struggling with that 3. If you were in those shoes, what could help you solve that? 4. How to make that happen? ( This is where all the business oper- a�ons and process, project management comes in ) Page 9 Business as we know it can be traced back 3,000 years to India and China, where companies – with structures resembling sole propri- etorships, partnerships and corpora�ons. At this �me, they began entering into contracts and owning proper - ty, essen�ally se�ng up the basic frameworks of business that we use today. From 1500 AD, we see the first few government-backed companies, like the Dutch East India Company and Bri�sh East India Company, taking on global business challenges and exchanging goods far away from home. A�er the Industrial Revolu�on in 1790, business changed every 50 years or so, shaped by new inven�ons, trade and changing consum - er habits. It's been a very long �me since the first group started producing stuffs, solving problems, and so on... You won't be the first person to come up with that idea; you won't be the first person aspiring to change certain things around you. Page 10 WHAT IS OUR PERSONAL TOUCH? IV But the one thing I am 100% sure of is, you will be the only one to do things, the way only You can do it. Make use of that. It could probably ma�er when you introduce your personal touch during the process itself but for now, find something that only you can do in the midst of all the people that tried to do what you want to do today. The truth that they don't tell you is we could all sell bread; own a baking business; own a milk produc�on firm and so on.. But what will differ is in the way we will , each of us, do what we are doing. You personal touch will play a big role; on a psychological and busi- ness level. This is something to really take in considera�on so that you stand out the compe��on without conflict; violence and other bad side of business rivalry. Page 11 Considering all that was said in the guide, I am pre�y sure that we can see how those ques�ons can help us. We can define very important aspects of our businesses to make things more effec�ve and have more impact on what we are doing. The points explored in the guide are, of course, not the only things you need to pay a�en�on to. Nevertheless, they are part of what I believe, is very important in the way a business processes, presents itself and can work through a vision and goals in its opera�ons. Challenges are certain. Some will tell you there is no need to change things, the wheel was already invented and we need to make things simple. I would say, yes. In terms of what the product is; the solu�on brought; or the ser� vices.. CONCLUSION But in terms of how to bring it, what happens, who brings it, here is where we can make the difference to change things and help as many as we can. Bringing something personal to us without a need to reinven ng the wheel but by adding a specific touch to stand out should be a goal for our businesses. We, all, can own a bakery shop but the way we will do it can be unique for each one of us. Approaching business concepts in a different way helps in having a different perspec�ve of what we are doing, how we are doing, why and so on... We are thriving towards offering something special and different to everyone around us while we are selling what - ever we are selling. Here is why this guide, as an add-on, a reminder of certain aspects of your business ,could be useful before you launch... Remember, it is a reminder! Estimé Nzayikusu BEFORE YOU LAUNCH 4 QUESTIONS TO REMEMBER ( A REMINDER )