Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. ECOMMERCE INSIGHTS MONITOR AND FINE-TUNE YOUR ECOMMERCE STRATEGY ACROSS MULTIPLE PLATFORMS, RETAILERS AND COUNTRIES Nielsen Brandbank already works with thousands of international brands and retailers to maintain consistent online product content through our Product Library. Ecommerce Insights (ECI) takes advantage of this vast expertise in ecommerce to provide actionable intelligence to our customers. Since Nielsen Brandbank also creates and manages your product content, it’s easier to act on the information that Insights provides by making widespread changes to your online portfolio. FEATURES AND BENEFITS DASHBOARD KPI Tailor the dashboard to your needs. Set it up against the KPIs that you set, so that you can easily view the performance of your products daily. COMPETITOR ANALYSIS Ecommerce Insights will tell you when a competitor’s product price changes or it goes on offer, so you can react quickly and more accurately to implement your category plan. TARGETS Define which products you want to be listed on retailer’s sites. If anything is missing from your assortment plan you can act quickly to rectify it. SHARE OF SHELF Monitor your products’ share category position and assortment, as well as those of your competitors. This can aid you in moving your products into the “hot zone” and negotiating category coverage. CONTENT ANALYSIS Manage the q uality and accuracy of your content across all retailers. Identify any potential gaps or inaccuracies and take action to resolve them. PROMOTIONS AND PRICING Review yours and your competitors product prices and promotions across retailers, including historical data. CROSS ANALYTICS Drive your business decisions with our in depth analysis tool. Set KPIs within groups to delve deeper into your product data. Downaload reports to perform wider analysis. RATINGS AND REVIEWS Get live feedback from consumer reviews about your products. Respond to any issues identified User reviews are valuable for reacting to the changing consumer preferences ALERTS Receive daily alerts for all relevant events in your product portfolio straight to your email. This allows you to react immediately to issues without the need to spend compiling data analysis. SEARCH RESULTS Measure your product placement in the search results. Use this tool to help improve page ranking and maximise sales. OUT OF STOCKS Minimise lost sales by identifying out of stocks on retailer websites and addressing them straight away.