Facebook Advertising - Frequently Asked Questions Paid ad campaigns have been a success factor in the recent past for led generation and to get inbound sales increased. Facebook plays a key role in paid advertising, thus let us discuss few Frequently Asked Questions regarding Facebook ads. For detailed information visit https://www.freelancewebdesigner.sg Who should I target in Facebook ads? There are several ways to target your audience on Facebook Ads. Here are some tips: 1. Target your competitors’ fans using Audience Insights 2. Use Custom Audiences for remarketing 3. Find people similar to your best customers with value-based lookalike audiences 4. Improve targeting with Facebook ad relevance diagnostics 5. Target people who have recently shopped from Facebook ads 6. Find your unicorn content 7. Get ultra-precise with layered targeting 8. Combine two unique audiences together You can also create an audience based on the traits of who you want to see your ad and narrow down your ad’s audience by interests, gender or location and use ad targeting to find the people most likely to take action. How much should I spend in Facebook ads? The amount you should spend on Facebook Ads depends on your business and your goals. In general, the broader the audience, the lower the cost; and the more narrow the audience is, the higher the costs. You can run ads on Facebook on any budget. Some people spend more on coffee each day than they do on their ad campaigns. It is recommended that you budget at least $5,000.00 to determine if Facebook advertisements will work for your business. You can also choose how much you want to spend by setting a budget and Facebook will automatically bid on each ad placement, attempting to get you the best results within that budget. What makes a well-designed Facebook ad? A well-designed Facebook ad should be visually appealing, clear and informative. Here are some tips for creating an effective ad: 1. Keep text to a minimum 2. Use simple typography for readability 3. Consider your ad format in the design process 4. Be clear about the action you want the prospect to take For example, if you are using an image ad, it should catch the attention of a Facebook user scrolling through their social feed and be informative enough to make the user act on your CTA. Can I test my Facebook ads? Yes, you can test your Facebook Ads to reveal the best audience, creative, and copy. You can use Facebook's A/B Testing tool to test your ads. There are several ways to create A/B tests on Facebook depending on the variable you’re trying to test and where you start creating your A/B test. A/B testing, or split testing Facebook ads simply involves putting two or more versions of one variable against each other with the purpose of establishing which is the most effective and resonates best with your target audience. You can A/B test ad format, ad copy, headlines, images, target audience or placement. What if I want to make edits to my Facebook ad? Yes, you can edit your Facebook ad in Ads Manager. At the ad level, you can edit your ad name, identity and ad creative, which includes the headline, text, image and call to action. Here’s how to edit your Facebook ad: 1. Open Ads Manager 2. Click on “Ads” 3. Locate the ad you want to edit and click the box next to it to mark it 4. Click the option for “Edit” Note that editing certain details of your campaign, ad set or ad may restart the learning phase or cause the ad review system to re-review your ad. What is a Pixel and what can I do with it? A Facebook Pixel is a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns. You can think of this as an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the Facebook pixel to create website custom audiences, reach people most likely to take an action, and measure the results of your ads. How long should I run my Facebook ad? There is no conclusive answer for how long your Facebook ads should run. For a typical campaign, it is advised to aim to run your ads for a minimum of 2 weeks. This is because if you create an ad that runs less than 2 weeks, you limit the learning that you (and Facebook) can do from that ad campaign based on the data collected. It’s important to monitor your ad performance and make adjustments as needed. Facebook ad performance can bounce around from day to day. Set a threshold of performance and watch the trend before making a decision. For more information on FB ads visit https://www.subraa.com