BSMI is a leading marketing school and agency, offering hands - on expertise in both education and practical applications. Founded by experts with extensive international experience, who worked abroad before bringing their knowledge to Armenia, BSMI became the country’s first marketing school. Our innovative programs are crafted by lecturers from globally renowned universities and industry - leading professionals. Building on our strong foundation in marketing education, we are excited to introduce our 4 - month “From Strategy to SMM course”. The program focuses on practical skills, covering everything from marketing strategy development to mastering social media platforms. By the end of the course, participants will have the tools to create impactful ad campaigns, track performance using analytics, and drive business results with confidence. Our mission at BSMI is to bring international marketing education to Armenia, improving the local industry to meet global standards and helping professionals build successful careers locally without seeking education abroad. ABOUT BSMI 3 000 graduates with rewarded careers Knowledge from over 10 countries 99.8 NPS score Over 2 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 BSMI QUALIFICATIONS ROAD MAP 3 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 One - day trainings (offline/online) Intensive courses for multi - industry specialists Long - term courses for training professionals Mid - term course for training professionals Educational program Who it is for • Beginners in the Field • Marketing Professionals • Business Owners • Marketing Students • Career Changers • Experienced Professionals • Non - specialists • Mass - market program Ani Knyazyan Milena Voskanyan Marketing experience with international and local projects: 3+ years AWARD - WINNING MARKETING STRATEGIST Head of marketing projects and initiatives at BSMI Experience with giants in e - commerce, finance, real estate, healthcare, FMCG: m enu.am , Cashme by GC, Artlife Kempinski Residences (Armenia), Skyline, banali.am , Colgate, BSMI, Dili Dairy, Lusarev Wines Education: Yerevan State University, Business School of Marketing & Innovations, Bonnie & Slide Academy of Presentations AWARD - WINNING TARGETING EXPERT 4 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Head of digital projects and senior social media strategist at BSMI Experience with giants in e - commerce, finance, real estate, AI : M enu.am , Cashme by GC, BSMI, Artlife Kempinski Residences (Armenia), Skyline, Campus Ecosystem, INCORE, WCIT 2024 / DigiTec Education: Université Française en Arménie , Business School of Marketing & Innovation Marketing experience with international and local projects: 3+ years WHO STAND BEHIND THE PROGRAM The “From Strategy to Social Media” course by BSMI is designed to equip professionals with the skills and knowledge needed to excel in the fast - paced world of social media marketing. This program focuses on building effective strategies, creating engaging content, optimizing campaigns for better reach, and understanding performance analytics to deliver measurable results. The course structure is based on: a) industry best practices and advanced tools for leveraging social media for market research, competitor analysis, business promotion, and crafting strategies that highlight product advantages. b) hands - on techniques for developing impactful ad campaigns, with a focus on planning, execution, and performance analysis. c) collaborative workshops combined with close work with designers to create impactful visuals. d) real project experience to apply acquired knowledge, resulting in a completed portfolio piece that serves as a strong foundation for career success. The course prepares professionals to: • Build and implement effective social media strategies that align with business goals and enhance brand visibility. • Create engaging content, optimize campaigns, and analyze performance metrics to drive impactful results on social media platforms. This course is suitable for professionals from any industry or location. No matter your field or country, you'll gain practical digital marketing skills to drive growth and success. The program is designed for: • Marketing Students looking to deepen their knowledge with specialized courses and gain work opportunities alongside studies • Career Changers aiming to successfully transition into a new field in a short period • Experienced Professionals seeking to enhance their expertise and explore new trends Applican t Academic Background Who it is for About the program 5 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Marketing & Advertising Retail & E-commerce Media & Entertainment Banking & Finance Healthcare Tourism & Hospitality Real Estate FROM STRATEGY TO SMM COURSE • 9 strategic topics and practical workshops • Guidance from leading marketing professionals with extensive experience in international and local projects • Close work with designers • Networking with industry experts • Fully interactive experience • Learning through practice and core concepts • Unique opportunity to work on a real project from start to finish • Post - course support How you will learn I. For Marketing Students , this course equips them with practical social media skills to create impactful strategies, explore career opportunities, and stand out in a competitive job market. II. For Career Changers , it provides a step - by - step guide to transitioning into social media marketing, preparing them with practical knowledge to confidently build and execute effective campaigns. III. For Experienced Professional s, the course delivers advanced insights into strategy development, measurement, and optimization, enabling them to refine their expertise and stay ahead in the rapidly evolving digital landscape. How it will benefit This program is designed to be interactive, engaging, and focused on real - world applications, ensuring participants gain practical skills they can apply immediately. • Project - based learning • Collaborative group activities • Problem solving workshops • Expert - led sessions with actionable insights • Practical assignments and live feedback • Access to additional resources What makes this course unique Real Estate & Construction Banks & Finance Health, Beauty & Fashion Food Delivery Services I T & AI Sectors NGO Our Partners 6 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 FROM STRATEGY TO SMM COURSE COURSE STRUCTURE 9 Core Topics STRATEGIC FOUNDATIONS & PRACTICAL IMPLEMENTATION In this program, participants will build a strong foundation in social media marketing through nine core topics, including consumer psychology, audience research, promotion strategies, market analysis, and platform optimization. Over four months, learners will gain hands - on experience with content creation, influencer marketing, and data - driven advertising. From the very beginning, students will work on a real project, applying everything they learn throughout the course. By the end, they’ll have a portfolio - ready final project that demonstrates their skills and can support future job opportunities. With a focus on KPIs and campaign analysis, participants will graduate ready to deliver measurable results and drive brand growth. BSMI offers a course developed to international standards, tailored to the local market, delivering global - quality education. Globally recognized marketing standards for industry - aligned skills CIM Advanced practices from a top - tier marketing and business school HSE Media and communication expertise for modern marketers Creative insights for impactful campaigns and brand strategies BBDO Consumer - focused strategies from a global industry leader UNILEVER From Strategy to SMM BSMI DMI Expert insights from the leading Digital Marketing Institute in cutting - edge digital strategies 1 ST MEDIA SCHOOL 7 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 8 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 STRUCTURE OVERVIEW Consumer Psychology, Defining the Target A udience Understand consumer psychology and learn how to define your target audience effectively. Explore the consumer journey and the sales funnel to better connect with potential customers. Conduct in - depth target audience research to tailor your strategies. Lesson title Description Market Analysis Master the key techniques for market analysis. Analyze the product category and study competitors to identify opportunities and challenges in the market. Social Media Platforms Learn how to select the right social media platforms for your brand. Optimize social media pages (FB, IG, LN), perform social media audits, and create engaging captions. Promotion Plan Development Learn how to develop a comprehensive promotion plan. Set clear objectives, perform market research, and choose the most effective advertising channels to reach your goals. BLOCK 1 BLOCK 3 BLOCK 2 Marketing Strategy Development Social Media Content Creation • Defining the project’s target audience; • Conducting market and competitor analysis; • Developing a tailored promotion plan; • Applying all the learnt material directly within the context of the project, building a solid strategic foundation for the entire campaign. P ractical experience by working on a single project throughout the entire course • Selecting the most suitable social media platforms for the brand; • Optimizing social media profiles; • Planning content tailored to the project’s target audience; • Creating engaging posts and writing effective captions; • Developing strategic ad campaigns and executing precise audience targeting; • Monitoring and managing social media performance. • Building a complete content plan for the project; • Creating moodboards an d designing a consistent social media feed; • Collaborating with designers to bring content ideas to life; • Applying all skills gained throughout the course to produce a portfolio - ready project that showcases both strategy and creativity. STRUCTURE OVERVIEW KPIs and Benchmarks Understand key performance indicators (KPIs) and benchmarks to measure ad effectiveness. Learn how to analyze ad campaigns and manage crises effectively. Lesson title Description Influencer Marketing Learn the essential skills to build strong brand - influencer relationships. Understand how to leverage influencer marketing to take your product to the next level. Content Creation Develop content creation skills, including moodboard creation, feed planning, and reel making. Build a cohesive and visually appealing content plan for your brand. 9 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Ad campaigns Planning and Targeting Gain insights into planning and executing high - performing ad campaigns. Learn techniques for targeting and delivering impactful ads to the right audience. Meta Business Portfolio & Ads Manager Discover how to set up and manage Meta Business Portfolio and Ads Manager. Learn the technical steps to create, collect, and run effective ad campaigns. COURSE ASSESSMENT PROCESS An online assessment focused on the Marketing Strategy Development block An online assessment focused on the Social Media block • Presentation 1 : Marketing strategy developed for the project, followed by a Q&A session on the strategy block • Presentation 2: Social media planning for the same project, with questions and answers based on the social media block EXAM 1 EXAM 2 PROJECT CAPSTONE 10 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 TESTIMONIALS FROM OUR ALUMNI Ani Manukyan | “From Strategy to SMM” vol. 4 Graduate I have searched extensively for quality schools, and I am very happy that my choice landed on BSMI because I received so much more than I expected here. I am confident that this will serve as a great foundation for my business and career. Thank you! ‘ ‘ Susanna Qaryan | “From Strategy to SMM” vol. 4 Graduate I came to BSMI at a time when I was doubting whether I had chosen the right profession or not, but thanks to you, my love for marketing doubled and strengthened. I am now very confident that I want to pursue this path. Everything was absolutely great. Also, these connections, getting to know you, were very important to me. Sofa Hambardzumyan | “From Strategy to SMM” vol. 4 Graduate This was a course during which I not only gained valuable knowledge resources but also quality friendships. Thank you for the knowledge you provided. I had some internal questions that made me feel uncertain, but now I am confident in my knowledge. Alexandra Oganezova | “From Strategy to SMM” vol. 2 Graduate MORE REVIEWS Mane Chichoyan | “From Strategy to SMM” vol. 2 Graduate I want you to know that you are very professional individuals, and I always feel comfortable reaching out to you, confident that you won’t turn me away. From day one, you’ve all been so welcoming and warm toward us, and that has left a lasting impression. We truly appreciate you. I’ve known about BSMI for a long time and always wanted to study there. After working, I realized I needed more knowledge to take on better projects. Seeing Milena as the instructor sealed the deal for me! I’m so grateful for the incredible atmosphere you created — professional yet friendly. You weren’t just teachers; you were also friends. The knowledge you shared was unmatched. ISO CERTIFICATE INTERNATIONAL PARTNERS TRUSTED PARTNERS PROFESSIONAL STAFF TALK TO OUR ADVISOR TODAY AND GET READY TO SHAPE YOUR FUTURE IN MARKETING! READY TO TAKE THE NEXT STEP IN YOUR CAREER? www.bsmi.am Call +374 44 144 904 Email study@bsmi.am Instagram bsmi.am Facebook @bsmi.am Enroll now Date: Jun 25 - Oct 27 Time : 18:30 - 21:00 Tuition fee : 120,000 AMD/monthly Location : 1/1 Yekmalyan Street