accelerating omnichannel 2022 tandem is our end-to-end approach for accelerating omnichannel in healthcare 2 tandem brings together our collective capabilities with yours to enhance impact, effectiveness, and ROI our data segmentation customer insights media plan different programs data enhancements customer insights connected activation platform solution your 3 3 rd Party Platforms Media Partners Agency Partners Proprietary Platforms Martech Platforms designed to complement, flex , and work in tandem with your existing ecosystem 4 *and doesn’t require you to build anything to integrate tandem is proven 5 making work for you 6 enriches every step of the omnichannel experience ENHANCED AUDIENCE INTELLIGENCE ENHANCED EXPERIENCE DESIGN ENHANCED CONNECTIVITY ENHANCED MEASUREMENT & OPTIMIZATION ENHANCED DYNAMIC CREATIVE 7 8 270 Million omni is the data engine that fuels tandem individuals 125 Million households 1 Billion + devices Personal Attribute 10,000+ Unique Attributes Behavioral Data 1 Trillion+ Bid Opportunity Events Behavioral Data 750MM Location Visits Per Day Prescribing Data 250MM Covered Lives the most comprehensive multi-partner approach synthesizing patient and hcp data to unlock unrivaled insight 9 CLEAN ROOM Compiled File Publisher Datasets CONSUMER HCP OMNI IDENTITY INVENTORY AND PERFORMANCE DATA ACTIVATION PLATFORMS FTP or API, as needed Client Data identifying promotionally sensitive targets PVI (promotional value indexing methodology) 10 *Note: Scoring attributes can be customized based on brand requirements Affiliation Market Volume Promo Response Brand Share Access Weighted & Scored High Value (PVI Scored) HCPs Medium Value (PVI Scored) HCPs Low Value (PVI Scored) HCPs Investment Recommendations BROAD MEDIA tandem’s automation engine enables your omnichannel connectivity and deployment BRAND EMAIL SALES REP POC TARGETED CUSTOM PROGRAMS SOCIAL BRAND SITE & CRM CONNECTED TV PROGRAMMATIC VIDEO AUTOMATION ENGINE CLIENT DATA ECOSYSTEM Data Exchange Master Data Governance SEARCH ENDEMIC DISPLAY CUSTOMER DATABASE CLEAN ROOM DATA PLATFORM PROGRAMMATIC DISPLAY CLEAN ROOM 11 connected activation across touchpoints and audiences AWARENESS CONSIDERATION LOYALTY CONVERSION Time-aligned delivery 3rd Party RM Corp COMM Endemic/Non-endemic Retargeting Banner Ads “ALWAYS ON” AWARENESS + BRANDED PROMOTION Digital surround Time-aligned delivery Time-aligned delivery NBE Business Rules Behavioral & Triggered + DEEP EDUCATION brand.com Custom Speaker/KOL Program CUSTOMER DATABASE CUSTOMER DATABASE START 12 seamless field force enablement FIELD FORCE VIEW OF HCP ENGAGEMENT 2. Automatically inform Reps of digital engagements via Veeva Timeline, Veeva suggestions • Channel • Message Type • Date of engagement 13 thank you 14