Aicha Elarkam Marketing portfolio Hi, Thanks for taking the time to look at my marketing portfolio! In this document you will find everything you need to know about me including, my hobbies and about me as a person, as well as real life projects and work experience examples. 0 2 I N T R O D U C T I O N C O N T E N T S A B O U T M E E D U C A T I O N W O R K E X P E R I E N C E S K I L L S A N D A B I L I T I E S P R O J E C T 1 P R O J E C T 2 P R O J E C T 3 F I N A L N O T E S C O N T A C T M E Contents 0 3 I am a 22 year old marketing graduate with a 2:1 in BSC Consumer Behaviour and Marketing. I am a lover of all things creative from content creation, copy-writing, blogging to resin art and playing the piano. I have over 5 years experience in customer service and am a great communicator and team player. Over the last 4 years I have worked with various small businesses to help market their brand and gain a digital presence. 0 4 About me 0 5 Education GCSE 11 A*-B including Mathematics and English Secondary Education Alevels (Grades ABC) English Language and Literature, Biology and Business Studies College Education BSC Consumer Behaviour and Marketing (2:1 final grade of 68%) Higher Education 0 6 Work Experience Part-time Barrista at Costa Coffee (Whilst studying) Senior Sales/Supervisor at River Island (Whilst studying) Marketing Intern at R&L UK Services 3 month placement Marketing Assistant at R&L UK Services Soft Skills 0 7 Time managemen t M u l t i - t a s king and t a s k p r io r i t i z ing Team pla y e r C r ea t i v e mind s e t Comm u nica t ion En t h us ia s m and Op t imi s m Hard skills and abilities 0 8 I D E N T I T Y D E S I G N S M A R T S E L L I N G D A T A A N A L Y S I S W E B S I T E D E S I G N E M A I L M A R K E T I N G S O C I A L M E D I A M A R K E T I N G B r o a d e x p e r i e n c e w i t h i n d i g i t a l m a r k e t i n g a n d d e s i g n . F i n d i n g a b r a n d ’ s i m a g e , a e s t h e t i c , a n d t a r g e t a u d i e n c e , P l a n n i n g , a n d r e s e a r c h i n g t r e n d s a c r o s s s o c i a l m e d i a P h o t o g r a p h y D e s i g n i n g a n d c o n t e n t c r e a t i o n C o p y w r i t i n g f o r s o c i a l s a n d c a m p a i g n s Marketing and design skills 0 9 Social Media S q u a r e s p a c e S h o p i f y W o r d P r e s s W i x W E B D E V E L O P M E N T : C a n v a A d o b e C r e a t i v e S u i t e F i n a l C u t P r o A p p l e i M o v i e E D I T I N G P R O G R A M S : SOFTWARE USED Social Media Planning Social Media Strategy Social Media Insights Social Media Design Researching Social Trends Photography/Editing SOCIAL MEDIA SKILLS SOCIAL MEDIA PLATFORMS Instagram TikTok Twitter YouTube Snapchat Facebook LinkedIn Twitch Pinterest Spotify 1 0 G o o g l e A n a l y t i c s M a i l c h i m p H o o t s u i t e F a c e b o o k a d s M A R K E T I N G : Projects A little insight into my previous projects and work examples. 1 1 1 2 R&L UK Services is a contract catering company based in the Crown Courts in the North-West of England. Create the logo Design the on-site and online promotional resources Run and create content for their social media accounts Create their website Marketing strategy I was hired to: P R O J E C T 1 R&L UK SERVICES Earthy and neutral colours Catering industry Simple message Includes the company name CLIENT BRIEF 1 3 P R O J E C T 1 R&L UK SERVICES LOGO EVOLUTION 1. 2. 3. 1 4 P R O J E C T 1 R&L UK SERVICES 1 5 P R O J E C T 2 REVIVE COFFEE Whilst working freelance I was contacted by a company who wanted to diversify into the coffee shop industry. More specifically opening a branch on a University Campus. Generate their brand name Design their logo Create mock up menu's and on- site promotional resources I was hired to: 1 6 P R O J E C T 2 REVIVE COFFEE CLIENT BRIEF The client's vision was neutral tones of green and grey as well as natural features such as wood and plants. Coffee words - Barista - Bean - Cocoa - Shot - Steam - Espresso - Java - Cortado - Book - Study - Break - Relax - Revive Shop words - Cafe - Lounge - Zone Initial ideas - Book&Brew - Cocoa Corner - Revive Cafe 1 7 P R O J E C T 2 REVIVE COFFEE THE PROCESS This was the process of generating a brand name for the company. I created the name by using word associations to each specific factor of the industry and pitched my three initial ideas to the client. They felt that Revive was the strongest and most suitable. Uni words BRAND NAME P R O J E C T 2 REVIVE COFFEE 1 8 1. 2. 3. LOGO EVOLUTION 1 9 P R O J E C T 2 REVIVE COFFEE Menu board mock up design 1 2 0 P R O J E C T 2 REVIVE COFFEE Menu board mock up design 2