WISDOM TECH (BeWise) Investment Deck | Feb 2023 Sethu | +91 82962 45345 | Sethu@BeWise.in Lalit | +91 9884863049 | Lalit@BeWise.in Website – www.BeWise.in ❖ Multiple effort with search engines & yet full information never available ❖ Time, $ & effort - in follow through visits ❖ Lean heavy on personal networks & some potentially biased information ❖ Need based efforts - many times a year ❖ Not everyone listed & Low understanding of alternative options to explore Problem Statement... ❖ Unaware of current job opportunities & lack of full transparency / information ❖ Jobs reliant on personal networks & no source of salary benchmarks Middlemen behave as postmen with no value add ❖ Multiple efforts and sources to land any role ❖ Lack of Opportunity to create thought leaders & Capability building - new age tech ❖ Evolve learning curve / Self development ❖ Service providers - unaware or unable to reach target audiences effectively ❖ good option - trust within community ❖ Maximising feedback improvements ❖ Unaware of emerging competition ❖ Unsure of How & Who to Benchmark ❖ Finding the right talent is a huge struggle (Continuous or immediate needs) We create value $ - by substantial saving of Time / Efforts incl dilemma resolution & potential spends or savings For Parents Education Providers (Partners) For Teachers/ Educators Parent are decision makers for a child until 16 Y of age. Holistic Child Education & development remains one of top 3 priorities - for every parent. ...Our Solution Allow parents to compare best suited support, based on multiple parameters that matter to them and also permit them to review the same – all free of cost ! A tech driven analytical platform for Education providers to list, respond & interact with potential users & showcase talent that helps growth of business and brand - all at an extremely efficient cost and brand visibility through 365 days of a year Provide a single digital platform to view full information on the entire ecosystem - playschools, schools, kids play area, tuitions, learning camps, occasion driven events, after school activities and events like sports, music, yoga, performance art, cultural learning etc in city / location of residence Will include new age options too for consideration Digital Platform Community Building Analytical Our Target audience Resident parents – (RP) : Parents who have not moved locations but who need the most current authenticated information 0 2 Migrant Parents – (MP) : International Migrant / City to City Migrant / Town to City Migrant / Locality to Locality in same City 01 Parents in age profile of 21 to 45 years, with Children of Age profile 0 – 16 years in two categories below: We would be Ecosystem Providers (of Products & Services): 01 03 05 02 04 06 07 08 Schools : (Private, Public, Special needs, home schools, Exclusive boarding only & International Edu) Pre - Schools : (Kinder gardens / Montessori / Play School / Day care/ Special needs) Play areas : Mind & Physical development of child Development Classes : (Sports / Music / Dance / Drawing / Spiritual classes / Yoga / Abacus or Kumon, Etc) Seasonal camps : Providers of Mind / Physical – example - Personality development or a sport or robotics Advisors for Parents : Counsellors / Nannies / Community interactions & Blogs / Options to engaging children effectively & Experts for advice on Parenting, Counselling, etc Event & Celebration Companies : Venue & service providers (for Birthdays/ Other Events) including Cakes, Food & Drinks, Free lance entertainers etc. Tutors : Institutions & Freelancers Online is included for all verticals / categories. New age learning options are curated through partnerships. Will include teachers for our product extension. New Market Size ~172 Million Millennial & Gen Y Couples in Cities ( Accessible Market ) Minimum USD 25 Billion spent on education for children below 15 Yr of age. About 2.5 Million+ Establishments that cater to this need. 250 Million monthly Unique Visitors Market is & will continue to grow rapidly at an accelerated pace in excess of 10 - 15 % PA , driven by higher - incomes / focus on education of young / NEP requirements / urbanization / New learning options / growth in Tier 2 / 3 cities & also start up Innovation. A conservative est in subscriptions (only) of US $125 annually / establishment (INR 10k which is quite low) in revenue @ BeWise as above – will result in $ 15 Mn + USD in Y5 & yet that is still only 0.05 % of mkt spend. (Realistic case est @ $ 250 Mn/ PA ) Assuming a minimum 50% of available establishments are accessible on a conservative approach & we focus on Mkt share of min 10% within available establishments in 5 yrs , this will be 125 K Establishments (Education providers in India) Market share & Revenue Potential Source: Blume Ventures Report & National Institute of Educational Planning and Administration Report, Comscore ❖ Advertising & Marketing activation on portal ❖ Partnerships and collaboration for growth with niche providers and new age education in the Ed tech industry Business model User side: Supply side: ❑ Parents onboard free & explore options based on need & connect to community. ❑ Self select alerts as required to receive information most relevant and for staying abreast on topics. ❑ Parents / Users contribute to community and also benefit from other parents’ reviews and suggestions ❑ Premium access available at a nominal fee per annum – (To be introduced beyond 2024) ❑ Competitive annual fee based on tiered packages ❑ Subscription options help maximise brand visibility & analytics – based on specific need areas, user profile, preferences, ratings and suggestions, willingness to pay, brand building for key insights (based on AI model of commonly raised concerns and needs). ❑ Self selected alerts to receive most relevant information for staying abreast & interacting with potential clients. Additional revenues will flow from: The Core team Sethuraman Founder ▪ 25+ years of leadership experience of P&L growth, BD, Project Management, Sales & Marketing. achieved substantial income growth and led teams of up to 1500 in diverse geographies ▪ Last role @ Shell – CEO & GM of a downstream vertical for Asia Pac, Middle East & Oceania regions ▪ Has built/ started / mentored / Scaled & expanded business across various countries over 3 decades. Arpita Chatterjee Marketing (+3) ▪ Arpita has done her Bachelor in Computer application. ▪ Has work experience Digital Marketing Manager at Oyespace . Also worked with G - Rank (Partner AD Agency of Google). ▪ Was also Senior associate at Wipro. ▪ She also has diploma in Multimedia and certification in Google AdWords. CV Raman Co Founder (+2) ▪ Solution Advisor/ Practice Lead, designed solutions for application services, SaaS offerings and AI/IoT & Analytics while providing consulting services in the field of Travel & Transportation, Education (K - 12) and Crowd Management solutions. ▪ Conceptualised, designed and solution applications like Intelligent Traveller, Smart Ticketing Platform, and iStaff Lalit Kumar CFO (+1) ▪ A CA, CWA, CS & a Certified Financial Manager with specialisation in Valuation, Due diligence, Business Advisory, PE funding, Debt Syndication, ECB's, Corporate restructuring, SME Listing etc. ▪ 13 yrs of experience. Last role at MCA Management as Executive Director. ▪ Mentored & scaled multiple startups in last one decade. Sangeetha Content Advisor & Educator ▪ Freelance educator and a passionate teacher / Home tutor / Start up enthusiast. ▪ Experience includes an Ed tech start up @ Singapore. ▪ Teaching since 2 decades for students in India, Middle east & Singapore. The entire team @ BeWise & our Investors are parents who have struggled through the problem we are now trying to solve. The t eam has relocated to over 25+ cities understand the pain / problem we are attempting to resolve. We carry a combined work experience of 200+ years & about a 100 + years as parents for children below age of 16. Traction.. Incorporated in April 2020 Beta version launched in June 2021 First commercial Partner sign up in Oct 2021 Soft launch in Chennai completed (3 cities in pipeline) Raised Pre seed round of 62 lacs. Partnerships Entered 3 team members 6 team members 8 team members As of End Dec 2022 (16 M) - 14++ lac page views - 60 K + unique users - 64 Paid Partners 19 Events completed in 2022 Some of our differentiators : ✓ We address all touch points in a child’s learning journey as one single stop portal Most address 1 or 2 verticals & no similar platform is available today ✓ A unique 360 degree approach to addressing needs of ecosystem (Parents / Providers / Teachers & students) ✓ Will be only platform with talent mgmt support when launched to help echo system ✓ Sharp & well researched filters to enable quick outcomes for parents (intuitive with options to compare & benchmark) ✓ Data quality better than search engines for parents ✓ Quality data & real time visibility for providers (quality & quantity) They get support with instant & quality communications to community ✓ Our Low cost high value Business model with a nominal subscription fee, where every one / segment in education ecosystem benefits ✓ Drive a focus to maximise & understand all options in current market & stay ahead with awareness to changing trends / behaviours Users & providers are spending $ & for us, its about awareness, effectiveness & efficiencies ✓ Forward looking & quality partnerships @ BeWise enable more value creation for all Competitor overview BeWise Competitor X Parameter Quality Interaction with users Reviews & responses Teachers / Talent Management Analytics (Mobile & desktop support) Privacy Specific areas for improvement in feedback Robust & fair business model Opportunity to scale Competitor Y Expansion plans – by phase until 2025.. We have targeted phases based on 5 factors: ▪ Maturity of market ▪ Top 2 / 3 Cities per State & boarding locations ▪ Movement of Migrant parents to cities ▪ Service Partner assessment ▪ Adaptability Phase 5 Phase 1 2021 Sept 2025 Phase 1 Phase 2 Phase 3 Phase 2 Phase 5 Phase 3 Phase 5 Phase 5 Phase 4 Phase 2 Phase 4 Phase 1 Fund requirement & usage, anticipated for next 16 - 18 M Exit plan Buyback in 2026 + Series A round SME listing We have raised INR 62 lacs in our seed round. The same was utilized for team building, Sales & Marketing, Product development from pre revenue stage to revenue stage. 21% 54% 17% 8% Technology Development Manpower Cost Marketing Opex Total requirement – 4.00 Crores