Mariya Nurislamova: Entrepreneur, Visionary, and Disruptor in Beauty Mariya Nurislamova is best known as the co - founder and CEO of Scentbird , the subscription - based fragrance company often referred to as the “Netflix for perfumes.” But her story goes far beyond the success of a single brand. She represents the modern face of entrepreneurship — combining innovation, resilience, and a willingness to challenge norms in both business and personal expression. From Russia to New York: A Global Journey Born in Russia, Mariya showed an early passion for entrepreneurship and innovation. She later moved to the United States, where she pursued her vision of reimagining the way people experience fragrance. Her multicultural background gave her both the creativity an d adaptability needed to thrive in the highly competitive beauty industry. Building Scentbird In 2014, Mariya co - founded Scentbird with the idea of transforming how people shop for perfumes. Rather than committing to expensive full - size bottles, customers could try monthly fragrance samples, “dating” scents before deciding which ones they truly loved. This model resonated with a new generation of consumers seeking affordability, variety, and convenience Under her leadership, Scentbird grew from a startup i nto a multi - brand beauty company . Today, the business has expanded beyond fragrances, launching innovative lines in makeup, skincare, and lifestyle products. Brands under its umbrella include Deck of Scarlet, Confessions of a Rebel, and Goodhabit , all desi gned to connect with modern consumer values such as inclusivity, personalization, and sustainability. A Leader Who Embraces Risk Mariya’s journey wasn’t without challenges. In the early days, the company struggled with failed prototypes and financial hurdl es. Yet, her persistence and adaptability helped turn setbacks into stepping stones. She often credits mentorship and customer feedback as critical to shaping Scentbird’s winning model. Her leadership style blends creativity, data - driven strategy, and a cu stomer - first mindset This combination has allowed Scentbird to thrive in a rapidly evolving digital marketplace, attracting hundreds of thousands of loyal subscribers. Beyond Business: A Spiritual Side What sets Mariya apart is her willingness to be authe ntic and multidimensional. Outside of her corporate role, she explores spirituality and personal growth, often sharing insights with her online community. While this aspect of her identity has sparked debate, it highlights her refusal to separate personal passion from professional life — a bold stance in today’s interconnected world. Awards and Recognition Mariya has been recognized as one of the most influential entrepreneurs in the beauty - tech space Her vision has landed her features in leading publication s, and she continues to be a sought - after speaker at industry events. Her story inspires aspiring founders, particularly women breaking barriers in male - dominated industries. Final Thoughts mariya nur islamova embodies the modern entrepreneur: fearless, innovative, and unapologetically authentic. Through Scentbird and her broader ventures, she has reshaped the fragrance and beauty industry while reminding us that leadership today is as much about indivi duality and courage as it is about profit and growth.