Brand Manual 01 LOGO DESIGN PAGE 4 02 TYPOGRAPHY PAGE 10 CO N T E N TS Brand Manual PAGE 18 04 BRAND IMAGERY PAGE 16 03 COLOR PALETTE PAGE 22 05 COLLATERAL MATERIAL visual elements logotype The visual elements incorporated in the logotype, could be used as identity visuals for a variety of marketing materials in the future. A primary color palette has been chosen for the pictogram, to refer back to the District’s brand colors (red and blue) with the addition of a lighter blue for the stylized belt. A contemporary, bold and round sans serif font is used in different primary colors. LOGO - Elements The logo design focuses on a versatile logotype, with the visual element of a belt with stars to represent different combat sports in the District and their legacy. B R AN D MAN UAL 5 LOGO 01 main // horizontal secondary // vertical LOGO - Variants The DC Combat Sports Commission logo variants shown on this page are the only acceptable variants for use in all communications. logotype with tagline To provide flexibility on different applications, two acceptable variants have been provided as a part of the DC Combat Sports Commission brand logo usage guidelines. It is imperative that in most communications, the logo bearing the full name and tagline appear in at least one location. LOGO - Variants MAIN LOGO MAIN LOGO MAIN LOGO MAIN LOGO Full color Inverted Monochrome white on black background Monochrome black on white background B R AN D MAN UAL 7 6 D I S T R I C T O F C O L U M B I A C O M B A T S P O R T S C O M M I S S I O N LOGO - Variants Inverted Monochrome white on black background SECONDARY LOGO SECONDARY LOGO SECONDARY LOGO Monochrome black on white background SECONDARY LOGO Full color All these variations of color also apply to the version without tagline. Note: LOGO - Incorrect applications DO NOT SCALE LOGO ON ONE SIDE ONLY DO NOT CHANGE COLOR OF ANY PART OF THE LOGO B R AN D MAN UAL 9 8 D I S T R I C T O F C O L U M B I A C O M B A T S P O R T S C O M M I S S I O N x x x x MAIN FONTS B R AN D MAN U AL 11 TYPOGRAPHY 02 B R O O K L Y N M O N T S E R R A T Normal a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Semibold a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Bold a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Light Bold B R AN D MAN UAL 13 12 DISTRICT OF COLUMBIA C O M B A T S P O R T S C O M M I S S I O N MICROSOFT STANDARD FONT ALTERNATIVE MAIN FONTS A R I A L L U C I D A S A N S Regular a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Bold a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Unicode “DC Combat Sports Commission” is the first use to mention the company name editorial publications. Capital letter at the beginning of each word (All caps is allowed depending the layout). Note that “DC Combat Sports Commission” is not a compound word and each word must be separated. DC Combat Sports Commission District of Columbia Combat Sports Commission first Use second Use BRAND NAME B R AN D MAN UAL 15 14 DISTRICT OF COLUMBIA C O M B A T S P O R T S C O M M I S S I O N #136493 #1F263E #293354 #0E557F #C9203E #BFD2DB #F97F00 #FEC03A #168483 #69386D MAIN COLORS SECONDARY COLORS TERTIARY COLORS GRADIENT #136493 #1F263E #C9203E #136493 #C9203E #BFD2DB THIS IS A TITLE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper. SECTI O N N A M E H E R E Contact us Adress lines goes here Adress lines goes here CONTACT US DISCOVER MORE DISCOV ER MO R E P P H2 H1 P H3 Brooklyn Normal Montserrat Light Montserrat Light Brooklyn Normal Brooklyn Bold Montserrat Light Montserrat Bold H4 or BUTTON H5 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl. HI, HERE IS A QUO TE TO MAKE THE DESIGN MORE ENGA GING! Amet, consectetuer adipiscing elit, sed diam laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. CO N TAC T US CO NTAC T US DISCOV ER MO R E Sign Up for our newsletters and Monthly Updates: yourname@email.com FONT HIERARCHY TITLE QUOTE Section TITLE QUOTE Section H1 H2 H3 Brooklyn Bold Brooklyn Semibold Brooklyn Normal or Arial Regular or Lucida Sans Unicode or Lucida Sans Unicode #136493 #1F263E #293354 #0E557F #C9203E #BFD2DB #F97F00 #FEC03A #168483 #69386D MAIN COLORS SECONDARY COLORS TERTIARY COLORS GRADIENT #136493 #1F263E #C9203E #136493 #C9203E #BFD2DB THIS IS A TITLE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper. SEC TI O N N A M E H E R E Contact us Adress lines goes here Adress lines goes here CONTACT US DISCOVER MORE DISCOV ER MO R E P P H2 H1 P H3 Brooklyn Normal Montserrat Light Montserrat Light Brooklyn Normal Brooklyn Bold Montserrat Light Montserrat Bold H4 or BUTTON H5 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl. HI, HERE IS A QUO TE TO MAKE THE DESIGN MORE ENGA GING! Amet, consectetuer adipiscing elit, sed diam laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. CO N TAC T US CONTAC T US DISCOV ER MO R E Sign Up for our newsletters and Monthly Updates: yourname@email.com Button Contact Paragraph Button Contact Paragraph H4 or Button H5 P Montserrat Bold Brooklyn Heavy Montserrat Light or Arial Bold or Arial Bold or Arial Regular CMYK 94, 82, 45, 54 PANTONE 302c HEX #1f263d CMYK 93, 80, 38, 36 PANTONE 302c HEX #293354 CMYK 90, 55, 21, 5 PANTONE 302c HEX #126394 CMYK 94, 62, 27, 11 PANTONE 302c HEX #0d5480 CMYK 14, 96, 69, 4 PANTONE 302c HEX #c9213d CMYK 30, 12, 12, 0 PANTONE 302c HEX #bfd1db SECONDARY COLOR PALETTE TERTIARY COLOR PALETTE #c9213d #126394 #0d5480 #1f263d #c9213d #bfd1db GRADIENTS PRIMARY COLOR PALETTE CMYK 0, 29, 82, 0 PANTONE 302C HEX #FFBF3B CMYK 82, 26, 47, 10 PANTONE 302C HEX #168483 CMYK 67, 87, 26, 13 PANTONE 302C HEX #69386D CMYK 0, 59, 96, 0 PANTONE 302C HEX #FA8000 B R AN D MAN UAL 17 COLOR PALETTES 03 BRAND IMAGERY 04 B R AN D MAN UAL 19 IMAGES Below are examples of images to be associated with DC Combat Sports Commission brand. The usage of imagery should not be limited to the images below, the examples here are guidelines for look and feel. EMBRACE THE POINT OF NO RETURN BRAND MANUAL 21 20 D I S T R I C T O F C O L U M B I A C O M B A T S P O R T S C O M M I S S I O N BRAND MOODBOARD 22 DISTRICT OF COLUMBIA C O M B A T S P O R T S C O M M I S S I O N 05 COLLATERAL B R AN D MAN UAL 25 24 DISTRICT OF COLUMBIA C O M B A T S P O R T S C O M M I S S I O N BRAND COLLATERAL