W hen you create Amazon Enhanced Brand Content (EBC), using the right image sizes is very important. Images help your product stand out and explain its features clearly. If the images are too big, small, or blurry, they can hurt your listing in stead of helping it. So knowing the correct Amazon Enhanced Brand Content image sizes is a key part of creating great content. Amazon Enhanced Brand Content is a special tool for sel lers who have registered their brand with Amazon. It allows sellers to add extra images, text, and designs to their product listings. This makes the product page more attractive and helps customers understand the product better. EBC can include images like lifestyle photos, product close - ups, comparison charts, and text blocks. These visuals improve how the product looks and increase the chance that a shopper will buy it. Why Image Size Matters for Amazon EBC Images are a big part of what makes EBC effective. But images that are too small can look unclear or pixelated. Images that are too large may slow down the page or be cropped in ways you don’t want. Using the right Amazon Enhanced Brand Content image sizes ensures: Your images look clear and sharp on all devices. Your product page loads fast and smoothly. The images display correctly without cutting off important details. Your content meets Amazon’s guidelines, avoiding rejection. Official Amazon Enhanced Brand Content Image Sizes Amazon has specific rules for the sizes of images in EBC. Following these helps your content look professional and pass A mazon’s review process quickly. Here are the key image size recommendations for Amazon Enhanced Brand Content: 1. Main Images Recommended size: 970 pixels wide by 600 pixels high These images appear as the main visuals in your EBC sections. The 970x600 siz e keeps a good balance between detail and file size. 2. Additional Images and Modules Recommended size: 970 pixels wide by 300 to 600 pixels high This applies to lifestyle images, comparison charts, and banners. The height can vary depending on the module but should stay within this range. 3. Image Resolution and Format Use high - quality images with at least 72 dpi (dots per inch). Preferred file types: JPEG (.jpg) or PNG (.png). File size should be less than 2 MB to avoid upload issues. 4. Image Aspect Rati o The aspect ratio (width to height) for EBC images is generally around 1.6:1. This means your images should be roughly 1.6 times wider than they are tall. How to Prepare Images for Amazon Enhanced Brand Content Here are some simple steps to prepare your images with the correct Amazon Enhanced Brand Content image sizes : Step 1: Choose the Right Dimensions Start with a canva s size of 970 x 600 pixels for your main images. For banners or comparison charts, keep the width at 970 pixels and adjust the height between 300 and 600 pixels. Step 2: Use a Photo Editing Tool Use software like Adobe Photoshop, Canva, or free editors lik e GIMP or Pixlr. These tools let you resize images without losing quality. Step 3: Optimize Image Quality Save your images in JPEG or PNG formats. Make sure images are clear and not blurry. Use compression tools to reduce file size without losing detail. S tep 4: Check Image Aspect Ratio Ensure your images keep the right proportions so Amazon doesn’t crop them unexpectedly. Stick close to the 1.6:1 aspect ratio. Tips for Using Images in Amazon Enhanced Brand Content Use H igh - Quality Photos Customers rely on pictures to decide what to buy. Use clear and bright photos that show your product well. Avoid pixelated or low - resolution images. Show Different Angles and Uses Include pictures that show the product from different sid es. Add lifestyle images showing how people use your product. This helps shoppers imagine owning it. Add Comparison Charts Comparison charts with correct image sizes help customers see why your product is better than others. Make sure charts are easy to re ad. Avoid Text Overload in Images While some text is fine, don’t overcrowd images with too much writing. Use simple headlines and bullet points. Let images do most of the talking. Common Mistakes to Avoid with Amazon Enh anced Brand Content Image Sizes Uploading Small Images If your images are smaller than 970 x 600 pixels, they may look blurry or stretched. Always start with the recommended size or larger. Using Wrong Aspect Ratios Images that do not match Amazon’s ratio may be cropped. Important details can get cut off, confusing customers. Ignoring Amazon Guidelines Amazon can reject your EBC if images don’t meet size or quality requirements. Always check the latest Amazon help pag es for updates. How Amazon Enhanced Brand Content Image Sizes Affect Your Sales Good images attract shoppers and keep them on your page longer. When your images are sharp, clear, and well - sized, customers understand your product better. This can: Increase your product conversion rates. Reduce customer returns and complaints. Improve your product’s ranking on Amazon.