Outdoor Advertisin in Delhi: Billboard vs Metro vs DOOH Outdoor Advertisin in Delhi by Vigyapan Mart BILLBOARDS & HOARDINGS Be st fo r s cale and r eal S u i t able fo r pr od u c t la u nche s, r eal e st a t e pr ojec ts and r e t ail o p ening s Loca t ion ma tt e rs mo r e t han s i z e A ppr o x ima t el y R s. 3,000 t o R s. 9,00,000 + de p ending on loca t ion , s i z e and d ur a t ion DELHI METRO Be st fo r dail y comm ut e r f r e qu enc y among w o r king pr ofe ss ional s and stu den ts S u i t able fo r ed u ca t ion , fin t ech , a pps and B 2 C s e rv ice s A ppr o x ima t el y abo ut R s. 5,00,000 + BUS & STREET FURNITURE Be st fo r neighbo ur hood r each and o w ning s elec t ed r o ut e s o r loca t ie s B us b r anding a ppr o x ima t el y R s. 15,000 t o R s. 1,20,000 p e r b us B us s hel t e rs o r kick s a ppr o x ima t el y R s. 8,000 t o R s. 60,000 p e r u ni t DIGITAL OOH (DOOH) Be st fo r fle x ibili ty, w i t h c r ea t i v e s t ha t can change b y t ime of da y o r offe r S u i t able fo r r e t ail pr omo t ion s and t ime - s en s i t i v e la u nche s A ppr o x ima t el y R s. 15,000 t o R s. 15,000,000 + p e r s c r een DELHI IN CONTEXT Delhi Metro carried about 235.8 crore passengers in 2025. IGI Airport handleded around 73.7 million passengers in FY 2025-26. DECISION DECISION GUIDE: WHAT WORKS WHEN Awareness blast in a week: Billboards + DOOH at high-traffic junctions Frequency among commuters: Metro + buses Local footfall for a store or clinic: Street furniture + hyper local hoardings B2B visibility: Nehru Place, Connaught Place, Aerocity placements Pricing is syndicative and changes with season, site and permissions. Written by the Vigyapan Mart team, an OOH and 360-degree marketing agency working across India. Your competitor will go. and will you just see their success? What are you waiting for? Vigyapan Mart Talk to Our OOH Team 2 3 4 1 Why Delhi Works for Outdoor PREMIUM COMMERCIAL HUBS LARGE RESIDENTIAL BELTS Same routes. Every day. Stronger impact. Delhi’s commuters travel the same routes every day. Outdoor media delivers repeated exposure that builds stronger recall and drives action. Your Brand. Seen Every Day. Remembered Every Time. DELHI IN CONTEXT Delhi Metro carried about 235.8 crore passengers in 2025. IGI Airport handled around 78.7 million passengers in FY 2025–26. W! Outdoor that moves with Delhi. Impact that stays with your brand. Connaught Place Nehru Place Dwarka Rohini Billboards vs Delhi Metro BILLBOARDS & HOARDINGS Be st fo r s cale and r ecall S u i t able fo r pr od u c t la u nche s, r eal e st a t e pr ojec ts and r e t ail o p ening s A ppr o x ima t el y R s. 5,000 t o R s. 8,00,000 + de p ending on loca t ion , s i z e and d ur a t ion Loca t ion ma tt e rs mo r e t han s i z e YOUR BRAND SEEN BY THOUSANDS EVERY DAY DELHI METRO Be st fo r dail y comm ut e r f r e qu enc y among w o r king pr ofe ss ional s and stu den ts S u i t able fo r ed u ca t ion , fin t ech , a pps and B 2 C s e rv ice s A ppr o x ima t el y R s. 24,000 t o R s. 5,00,000 + YOUR BRAND ON EVERY JOURNEY THAT MATTERS Bus, Street Furniture Bus, Street Furniture Bus, Street Furniture and and and DOOH DOOH DOOH BUS BRANDING BUS BRANDING BUS BRANDING A ppr o x ima t el y A ppr o x ima t el y R s. 15,000 t o R s. 15,000 t o R s. 1,20,000 R s. 1,20,000 p e r b us p e r b us A ppr o x ima t el y R s. 15,000 t o R s. 1,20,000 p e r b us Be st fo r o w ning Be st fo r o w ning s elec t ed r o ut e s s elec t ed r o ut e s o r o r locali t ie s locali t ie s Be st fo r o w ning s elec t ed r o ut e s o r locali t ie s BUS SHELTERS BUS SHELTERS OR KIOSKS OR KIOSKS BUS SHELTERS OR KIOSKS A ppr o x ima t el y A ppr o x ima t el y R s. 8,000 t o R s. 8,000 t o R s. 60,000 R s. 60,000 p e r u ni t p e r u ni t A ppr o x ima t el y R s. 8,000 t o R s. 60,000 p e r u ni t Be st fo r Be st fo r neighbo ur hood neighbo ur hood r each r each Be st fo r neighbo ur hood r each DIGITAL OOH DIGITAL OOH (DOOH) (DOOH) DIGITAL OOH (DOOH) A ppr o x ima t el y A ppr o x ima t el y R s. 15,000 t o R s. 15,000 t o R s. 10,00,000 + R s. 10,00,000 + p e r s c r een p e r s c r een A ppr o x ima t el y R s. 15,000 t o R s. 10,00,000 + p e r s c r een Be st fo r Be st fo r fle x ibili ty fle x ibili ty beca us e c r ea t i v e s beca us e c r ea t i v e s can change b y can change b y t ime of da y o r offe r t ime of da y o r offe r Be st fo r fle x ibili ty beca us e c r ea t i v e s can change b y t ime of da y o r offe r S u i t able fo r S u i t able fo r r e t ail pr omo t ion s r e t ail pr omo t ion s and t ime - s en s i t i v e la u nche s and t ime - s en s i t i v e la u nche s S u i t able fo r r e t ail pr omo t ion s and t ime - s en s i t i v e la u nche s 4 4 4 PAGE PAGE 4 4 OF 6 OF 6 PAGE 4 OF 6 A Simple Decision Rule Pick the right format for your objective Awareness blast in a week: billboards plus DOOH at high-traffic junctions 2 Frequency among commuters: Metro plus buses 3 Local footfall (store or clinic): street furniture plus hyper local hoardings 4 B2B visibility: Nehru Place, Connaught Place, Aerocity placements 1 Which Format Which Format Which Format Should Should Should Your Brand Your Brand Your Brand Pick? Pick? Pick? Vigyapan Mart Vigyapan Mart Vigyapan Mart Pick the format that matches your goal, audience and timing. BILLBOARDS & HOARDINGS Choose billboards for scale and recall DELHI METRO Choose Delhi Metro for daily commuter frequency. BUS & STREET FURNITURE Choose bus and street furniture for neighbourhood reach. YOUR BRAND HERE DIGITAL OOH (DOOH) Choose DOOH for flexible time-sensitive campaigns. YOUR BRAND IN MOTION Pricing is syndicative and changes with season, site and permissions. W! W! W! Written by the Vigyapan Mart team, an OOH and 360-degree marketing agency working across India.