Alena Antonova 1 A l e n a A n t o n o v a S a l e s | R e t e n t i o n M a r k e t i n g | C u s t o m e r S u c c e s s | B 2 C Location: Tbilisi, Georgia | LinkedIn | T elegram: @antonowa | Email: alenaantonowa@gmail.com | Phone: +995-959-50-93-34 S u m m a r y Experienced T eam Lead with a strong track record of driving international sales and leading teams of 10+. Skilled in B2C sales and user retention strategies, with 2 years of international retention marketing experience. Proven ability to increase revenue in premium segments and maintain customer retention rates above 85%. Expertise in marketing metrics, project management, and customer success frameworks. S k i l l s : B2C Sales/Marketing AIDA, SPIN, UP-sale CJM, Sales Funnel Project-management Agile, Kanban, Scrum Atlassian Suite Data-driven approach SWOT -analysis Grantt-Charts T eam management Feedback Reviews KPI, OKR W o r k H i s t o r y Oct 2017–Jul 2022 T e a m L e a d o f I n t e r n a t i o n a l S a l e s ; at KARUNA – International IT company , specializing in software and applications development. I implemented ef fective retention marketing strategies, leading to 85-90% monthly customer retention rates, while cultivating strong business relationships with existing premium clients. Managed and led a remote and international team of 10+ sales managers on a daily basis, including recruiting and onboarding new members, conducting team meetings to reinforce goals and objectives, and providing coaching and counseling to drive performance. As the leader of the key geo team, I successfully increased revenue by 3.6 times through strategic sales initiatives and ef fective team management. By fostering an ethical and positive work environment, I have achieved high retention rates and reduced turnover As a result, the majority of my team members have remained with the company for over one year Developed and launched over 10 projects from inception, working collaboratively with cross-functional teams, including design, marketing, tech, and product teams. I overcame complex challenges and delivered successful results within tight timeframes and budgetary constraints. Mar–Sep 2017 C u s t o m e r S u p p o r t T e a m L e a d at English T ochka – Online English courses Provided expert technical support to customers throughout the incident response, management, and resolution process. I ensured customer satisfaction by delivering timely and ef fective assistance for their technical needs. Conducted comprehensive training sessions for new support agents on company operations, policies, and services. I ensured that agents were well-equipped with the knowledge and skills needed to provide excellent customer service. Ef fectively managed critical inter-departmental escalations to ensure customer satisfaction and increase retention rates. I provided timely resolution and follow-up to customer issues, delivering excellent service and support. E d u c a t i o n C o u r s e s University of W roclaw || W roclaw , Poland 201 1-2016 Master ’ s degree in History of Art (GP A 4.8) Analytics for executives - 2021 S k i l l s & O t h e r Languages: Fluent in English, Polish, and native in Russian. IT : Advanced in Excel, T ableau, CRM, Atlassian Suite (Jira + Confluence), Zendesk, Miro, T rello, Notion, Slack, and Google Suite. Basic in Airtable, Exponia, Mailchimp. Frameworks: Experienced in Grantt Chart, Prioritization (RICE, ICE, KANO-model). Management: Skilled in Onboarding/Of fboarding, T rainings, Mentoring, Interviewing, 360-Feedback, Performance Review Retention Marketing: Proficient in Promo-action, Push-notification, E-mails, Presentations delivery , Metrics (L TV , RevShar , OVL, CP A, CP , ADPPU, etc.). Customer Retention: Adept in Segmentation (Relationship surveys, NPS, Exit-interview , frontline feedback), and Deep Dive Analysis.