Datasheet evancare.com +351 965 413 886 Design Diagrams Vinicius Batista William Vila Copywriter Translation Jonas Medeiros Ariadna Roca, Maria Nunes, Michelle Vieira Images: Shutterstock ® Publisher & Administration FDS Beauty Consulting, Unipessoal Lda 3D Revision Luana Sueiko Michelle Vieira @evancare Adress Rua Alexandre Herculano, Alto Business Park Sector 6, 2ºandar 2625 - 178, Póvoa de Santa Iria, Lisboa Your hair, your choice. Summary Evan Care I Type of Curls VI Agents II Home Care VII Curly Power III Curling Classes Merchandising VIII IX Preparation IV Transformation V F Focused on safety and environmental sustainability, we use technology that maximizes the organic raw materials in order to deliver the best results while, at the same time, respecting Nature. The constant search for beauty is transversal between cultures and generations throughout History. We were inspired by ancient beauty rituals when we developed our Evan Care products. Centuries ago, Lisbon opened the horizons for the whole world amidst the Portuguese discoveries and brought with the new territory and maritime routes, the knowledge and raw materials of other civilizations. Like the great achievements of these ancestors, our focus is to find the best organic raw materials and manufacturing effective techniques for our treatments. Beautiful hair without exceptions. Treats • Transforms Gives Brigthness • Protects Keratin Amino Acids Reduces thermal, physical and chemical damage providing the hair with volume. Olive Oil Rich in Omega3 - and vitamins A and E, Olive Oil is used on dry hair and to treat the scalp, being efficient against split ends and dandruff. It also accelerates hair growth. Argan oil Rich in tocopherol, carotenes, phenolic acid and essential fatty acids such as linoleic acid and omega 6, Argan Oil acts against the dryness and aging of the hair. It nourishes, softens and deeply treats it instead. Keratin Increases the hair mass and shine of the strand making it easier to style. Keratin also decreases hair breakage, making it stronger. Coconut Oil Source of tocopherols and tocotrienols, antioxidants that help decrease the production of free radicals. It’s also super fat and an emollient, protecting the hair from external aggressions. Lanolin On hair, softens and protects its fibers that were previously damaged by chemical treatments and dryness. Lanolin forms a protective film upon treated areas, protecting them without any blockage. D-Panthenol V i t a m i n B 5 t r e a t s t h e h a i r a n d i n c r e a s e s i t s r e s i s t a n c e m a k i n g i t s h i n e i n t e n s e l y . Tamarind Extract Having antioxidant properties, it increases the curl’s lifetime, controls the frizz and offers extra shine. Source of vitamin A and C, this extract stimulates the production of collagen and helps keep the hair hydrated. Shea Butter Rich in Cinnamic Acid, Shea Butter acts as a natural sunscreen, helping to protect the hair against UV radiation. In addition to be an excellent emollient, it protects the hair preventing capillary dryness. B y aggregating and incorporating technology into nature’s raw materials, Curly Power by Evan Care presents its organic hair transition line, providing empowered curls with natural movement and lightness, suitable for all types of hair, even those that have undertaken chemical processes such as: the straightening brush, capillary shielding, capillary sealing or capillary treatments with keratin. These treatments also intend to improve, shape and define wavy, curly and afro hair that haven’t suffered from chemical treatments but bear an irregular hair structure. Curly Power provides straightened, curly and afro hair a natural and subtle curl adding shine and movement due to its formula that contains organic agents and special emollients that don’t dry the hair nor give it a matted look. PREPARATION P r o f e s s i o n a l L i n e Reconstructive Shielding System for all hair types. • Quickly restores sensitive hair; • Replenishes lost vitality due to chemical transformations and capillary transitions; • Recovers hair mass and density; • Shields cuticles from all damage inflicted upon the hair fibers. Purifier & Repairing Shampoo Purifier & Repairing Strength Serum Purifier & Repairing Nourishing Serum This is the first step of Curly Powers hair repair system. The Shampoo offers deep cleaning of dehydrated or fragile hair, result of polluting agents and/or chemical processes. With a pH between 6.0 and 6.5 , it’s especially suitable for wavy and curly hair. It guarantees a delicate cleaning of the strands and gradually recovers any damages caused over time. It is enriched with coconut oil as it this ingredient has great reconstruction efficacy. This second step contains a blend of keratin amino acids that donate strength and resistance to weakened hair strands, repairing them by replenishing all vital nutrients and eliminating porosity. With a neutral pH, between 4.5 and 5.5 , this serum provides special protection, containing Vitamin E for hydration, strengthening and resistance, thus retaining moisture and preventing dryness. The third step of Curly Power’s strand recuperation nourishes the internal structure of the hair. With a slightly acidic pH range, between 3.5 and 4.0 it seals the hair cuticles. The Nutritive Serum is enriched with hyaluronic acid that has regenerative characteristics and promotes the hair fiber’s reparation while also giving an intense shine. With softness as a given fact during the application, it improves the resistance of the hair and replenishes vital nutrients and moisturizing agents. It rejuvenates and increases hair density. Reconstructive & Repairing Mask This Mask has ingredients that have carefully been chosen to achieve authentic and deep hair reparation. Argan oil, olive oil, shea butter and lanolin restore the softness and shine of the fiber, while keratin and wheat proteins recover and restore the health of the entire hair strand. With a mildly acidic pH, this Purifying & Repairing Mask seals the cuticles, nourishing it and recovering its beautiful shine. Reconstructive & Repairing Mask Purifier & Repairing Shampoo Purifier & Repairing Strength Serum Purifier & Repairing Nourishing Serum TRANSFORMATION P r o f e s s i o n a l L i n e What ’ s your curl type ? 4B • 4C 3C • 4A 3A • 3B 2A • 2B • 2C Wavy Curly Coily Kinky The Regular Straightening Cream by Curly Power delivers better distribution of the straightening active over the hair fiber, better straightening the hair and with less damage towards the keratin of the hair. Use on any type of hair that has previously been straightened, relaxed or has undertaken a permanent brush. For broken, thin and sensitive hair. Suitable for Coily Hair Enriched with exclusive emollients and with a balanced pH, Curly Powers' Destructuring Gel forms natural and defined curls, leaving them healthy. Developed to gently destruct thin and sensitive hair. Suitable for Curly Hair Enriched with exclusive emollients and with a balanced pH, Curly Powers' Curl Destructuring Gel The Strong Straightening Cream by Curly Power delivers better distribution of the straightening active over the hair fiber, better straightening the hair and with less damage towards the keratin of the hair. Use on any type of hair that has previously been straightened, relaxed or has undertaken a permanent brush. For hard, thick and difficult hair. Suitable for Kinky/Afro Hair Strong Straightening Cream Regular Straightening Cream Developed with a smooth texture, the Neutralizing Fixating Mask has a balanced pH that contributes for a perfect sealing of the cuticles and neutralization of any chemical residues left in the hair from the Curly Power Transformation. Enriched by exclusive emollients, this Mask leaves the hair shiny and silky at the end of the process. This Curling Lotion is rich in special emollients and has a balanced pH. allowing an easy distribution over the hair fibers. This way, a more efficient curling process is guaranteed and with less damage to the keratin of the hair. This formula is enriched with keratin and emollients that have great hydrating faculties, softening and protecting the hair for the perfect formation of curls, with a silky touch and exceptional shine. Developed with a smooth texture, the Neutralizing Lotion has a balanced pH to perfectly seal the cuticles and neutralize residues left from the chemical transformation. Enriched with special emollients, it leaves the hair shiny and with a silky touch at the end of the changeover. Other than neutralizing the hair, it fixates the new shape of the strands. Curling Liquid Fitted for the transformation and curling of sensitive and caucasian hair this Curling Liquid is rich in special emollients and has a balanced pH. For an easy distribution over the hair fibers. Since it’s fast to apply, the setting time on the entire head is easier to control, making the procedure safer. Suitable for Wavy and Curly Hair Suitable for Coily and Kinky Hair Suitable for all hair types Suitable for all hair types Developed with a smooth texture, the Neutralizing Lotion has a balanced pH to perfectly seal the cuticles and This Curling Lotion is rich in special emollients and has a balanced pH. allowing an easy distribution over the Curling Liquid Fitted for the transformation and curling of sensitive and caucasian hair this Curling Liquid is rich in special Developed with a smooth texture, the Neutralizing Fixating Mask has a balanced pH that contributes Máscara Fixadora Neutralizante Curling Lotion Neutralizing Lotion HOME CARE The Curly Power Super Moisturizing Cream was especially developed to protect the hair while being moisturized. The agents in this formula repair damaged ends and work towards to their revitalization, recovering the hairs overall shine and softness. It can be used on all types of hair including those previously treated with chemicals, those that are dry and dehydrated. Ideal to use after going to the beach and/or pool. Reconstructive & Repairing Mask Curl Activator The Reconstructive & Repairing Mask is ideal for damaged and chemically treated hair. It deeply moisturizes, regenerates and nourishes the hair in order to prevent and gradually reduce frizz of dry hair as a result of previous hair chemical processes. It has a combination of plant actives, vitamins, proteins and flavonoids in its composition that, through their properties of reconstruction from the inside of the hair fiber, protects its flexibility offering shine and softness. This Curl Activator recovers adequate levels of the hair’s hydration, softness, shine and strengthening boosting the creation and maintenance of natural curls, without making them look or feel heavy. It controls the frizz and any undesired extra volume. Benefit also from hair detangling and perfectly natural curl shaping. This formula has a nourishing formula with actives that help replenish hair health and forms a protective film that retains the natural hair moisture. Thus, hydration is extended, and the volume is controlled. Reconstructive & Repairing Shampoo This Shampoo has a formula that softly cleans and hydrates. Its composition is free of salt and parabens containing high performance ingredients that provide a careful and effective shampooing. It keeps the hair more disciplined and protected from any frizz and heat. If your client has gone through chemical processes for endless hours, whether it was hair straightening, relaxing, curling or other, this is the Shampoo we recommend for you. Curl Activator This Curl Activator recovers adequate levels of the hair’s hydration, softness, Reconstructive & Repairing Mask The Reconstructive & Repairing Mask is ideal for damaged and chemically Reconstructive & Repairing Shampoo This Shampoo has a formula that softly cleans and hydrates. Its composition is The Curly Power Super Moisturizing Cream was especially developed to Super Moisturizing Lower Poo Curly Power Mask The Lower Poo Curly Power Mask moisturizes and provides volume. This formula has an exclusive combination of plant extracts and butters that intensely hydrate the hair strands, assisting in their growth and strengthening. It also balances the hairs pH, seals the cuticles, reduces frizz and split ends, moisturizes and adds shine. Shine Spray Lower Poo Purifying & Moisturizing Shampoo The Daily Shine Spray by Curly Power instantly provides intense shine while offering a pleasant aroma. Its formula, easy to apply, has components that assure an extended shine effect. It has a repairing action on the split ends and an anti-frizz system. For a soft and light texture. Curly Power›s Lower Poo Purifying & Moisturizing Shampoo washes the hair gently due to its formula that contains a combination of special and natural actives that treat it, elevating the levels of hydration and nourishment. Lower Poo Curly Power Mask The Lower Poo Curly Power Mask Lower Poo Purifying & Moisturizing Shampoo Curly Power›s Lower Poo Purifying & Shine Spray The Daily Shine Spray by Curly Power instantly provides intense Lower Poo Sealant Dry hair has open cuticles, therefore it’s dry, rough and frizzy. In this scenario, the hair fiber is exposed and loses its micronutrients. To make the hair healthier, Curly Power presents this Sealant with the actives and nutrients necessary to close the hair cuticles and keep them soft, shiny and silky. It improves the moisture absorption ability and reduces porosity and damage results caused by chemical/ natural procedures. The D-Panthenol or Vitamin B5 with Lanolin acts as a hair conditioning agent to guarantee the hair long- lasting moisture and preventing damage while thickening it and simultaneously offering an intense shine result. Lower Poo Curl Reactivator The Curly Power Lower Poo Curl Reactivator was developed for daily use as maintenance of curly and afro hair. Instead of using heavy creams and gels every day, use our spray that moisturizes and softens, protecting the hair from drying. It’s also an anti-frizz and curl re-shaper. The continuous use of this Reactivator helps combat porosity and rough hair, leaving it defined and with natural volume. Low Poo Curl Super Activator Curly Power‘s Low Poo Curl Super Activator moisturizes and offers volume, coating the curls with nutrients that provides them with memory, extending the curls lifetime. It also purifies and controls all sorts of frizz in order to assure perfect curls for longer! Use this product if your client requests more volume and dimension in her final look. Suitable for wavy, curly, afro or hair in transition. Low Poo Curl Super Activator Curly Power‘s Low Poo Curl Super The D-Panthenol or Vitamin B Lower Poo D-Panthenol Concentrated Solution Curling Classes Merchandising The Beauty Market is constantly evolving. Training is a key factor for the success of professionals. By participating in the Curly Power Lab program, they are taking the first step towards their prominence. Accessing our training program, allows the hairdresser to specialize in this new concept of curls for the best outcome of their customers. Thinking about your professional development, Evan Care has created a digital laboratory: the Curly Power Lab where you can learn everything you need to know to start working and making money with curly hair, an important slice of the capillary market. The different modules offer the knowledge and security necessary to work in this area, providing styling techniques - with and without volume - treatments and chemical transformation procedures. Access all this knowledge with no cost now at lab.curlypower.com What are they? Diffuser Fork Comb Curly Power courses online Bag Backpack T-shirt Hairdresser cape