b r a n d g u i d e l i n e s inspired by nature. guided by C o n c e p t Art and nature in perfect harmony. Crafted to bring warmth and soul to every space. P u r p o s e To create harmony between nature, craft, and home. Design that breathes authenticity and warmth. T o n e o f V o i c e Organic and thoughtful. Words that feel human, grounded, and true. v o s t i e l o g o B r a n d S t r u c t u r e & A l i g n m e n t x x x = B a s e s i z e f o r a l i g n m e n t = B a s e s i z e f o r s p a c e m e n t x x x x x x x x x x x x x x x x l o g o v a r i a t i o n s R e a d a b i l i t y S t a n d a r d s The logo with the “art furniture” signature must respect these minimum size limits to ensure readability: The logo without the “art furniture” signature must follow these minimum size limits to remain clear and legible. 1,5 cm 0,52 cm 2,2 cm 1,07 cm l o g o u s a g e g u i d e l i n e s Do not crop the logo Do not distort the logo Do not use any effects on the logo Do not use any different colors Do not outline the logo Do not use logo on a color that inhibits visibility I c o n o g r a p h y a n d s y m b o l s Example of one way to apply the icon pattern. v o s t i e c o l o r s p r i m a r y c o l o r s s e c o n d a y c o l o r s Rooted in the natural essence of wood, the primary tones of soft beige and warm amber capture the soul of Vostie. These tones bring depth and contrast , keeping the identity balanced, refined, and visually alive. #:3C3C3E R:60 / G:60 / B:62 C: 69 / M: 62 / Y:58 / K: 49 #:714739 R:113 / G:71 / B:57 C: 41 / M: 68 / Y:72 / K: 37 #:CCAE92 R:204 / G:174 / B:146 C: 20 / M: 30 / Y:43 / K: 0 #:F6E4CB R:246 / G:228 / B:203 C: 3 / M: 9 / Y:20 / K: 0 #:6D5958 R:109 / G:89 / B:88 C: 52 / M: 59 / Y:55 / K: 26 #:E0DCD0 R:224 / G:220 / B:208 C: 11 / M: 10 / Y:16 / K: 0 t y p o g r a p h y t y p o g r a p T y p o g r a p h y v a r i a t i o n s P r i m a r y T y p o g r a p h y — Josefin Sans Clean, modern, and easy to read. Its geometric forms bring a sense of elegance and simplicity, merging with the brand’s identity to balance its organic side and add a touch of structure. a b c d e f g h i j k l m n o p q r s t u v w x y z . A B C D E F G H I J K L M N O P Q R S T U V W X Y Z . a b c d e f g h i j k l m n o p q r s t u v w x y z . A B C D E F G H I J K L M N O P Q R S T U V W X Y Z . S e c o n d a r y T y p o g r a p h y — Parisienne Soft and expressive, adding a handcrafted touch. It brings warmth and artistry, echoing the brand natural and human essence. For brand materials and advertising pieces, titles use Josefin Sans Light in larger size for a clean, elegant look. Parisienne may highlight key words with a handcrafted touch. Body text uses Josefin Sans Regular , ensuring clarity and comfortable reading at smaller sizes. T y p o g r a p h y h i e r a r c h y v i s u a l e l e m e n t s The wood grain lines were chosen as a texture because they tell stories. Their natural imperfections reflect authenticity and the beauty of nature — a reminder that every piece, like Vostie, carries its own unique essence. Another set of elements reinforcing the brand’s identity are geometric shapes, primarily based on the diamond form. This visual language comes from the brand owner’s own furniture creations, where these shapes are naturally integrated — creating an authentic link between the brand, the object, and the identity of the Vostie.