Block printing takes on a whole new level of chic with gorgeous designs from Le Attiser, Ajmer... Andrea Newton Ronitaa D; Le Attiser Paisley Princess 46 The Ideal Home and Garden December 2010 hen opulence and over the top designs are making their way into our homes, here comes a brand with a slightly different story to tell. Le Attiser, a Rajast- han based home décor company, has revolu- tionized style and grace with its high quality, modern products. With their gorgeous pastel hued prints on the fin- est cotton fabric you can find, the collection of hand block printed luxury goods this is one company that believes in the golden rule – less is more. With their simple yet alluring range of table linens, bedding, drapes, note- books etc., Le Attiser is drawing attention from style-savvy shoppers for its elegant western-in- fluenced product lines. The company is based in Ajmer, a small town with a vibrant culture and a rich history. Much of Le Attiser’s appeal to Bombay consumers seems to be that its collections are all-encompassing and include table linens, sheer curtains, cushion covers, placemats, and more. All Le Attiser, products are hand- crafted, custom-printed and designer-influenced. Each product is unique and has its own story to tell — stories born in the histori- cally-rich region of Rajasthan and flavoured by the spice of its culture. December 2010 The Ideal Home and Garden 47 Several different themes are available-- in- cluding Seaside Savvy, a soothing design featuring a delicate vine that wraps sen- sually through the fabric; and Amethyst Amore, an elegant deep purple paisley “dancing woman” theme with alluring pink undertones and a beautiful edging. Seema’s all time favourite collection is Sage Midori theme-- featuring a gorgeous sixteen-pointed geometric star that embellishes this lively green print with perfect repetition against the finest white linen. And Sweet Nothings has been the most popular —an intricate deep pink design that makes a captivating personal statement of style and grace. FEMME FATALE Company co-founder, Seema V is a textile designer , who grew up in Rajasthan where she developed a passion for color and design. Com- ing from a traditional patriarchal society, she became the first woman in her family to build a career outside her home and family. She spent a couple of years working in New York City—where she refined her taste and developed her vision for a company unlike any other in India. This dream became Le Attiser—creating stylish products that enable busy moms to feel good about their home life. Combining her inspiration with her passion for design and color led her to develop Attiser’s stunning product line. 444, Keshav nagar, Vaishali nagar, Ajmer, Rajasthan - 305004, India. Tel: (91) 145 2641807 Email: support@leattiser.com www.leattiser.com Each product is laboratory tested to ensure colorfastness, and conforms with the standards of government autho- rised units. Seema testing new pronts at the work- shop in Ajmer 48 The Ideal Home and Garden December 2010