adtech consultant

adtech

TikTok is rapidly evolving from a social platform into a full-fledged AdTech powerhouse. At its June 2025 advertiser summit, it unveiled AI-driven tools like “Insight Spotlight” and in-search ad placements, signaling a bold shift toward intent-based, personalized advertising. With a growing focus on creator partnerships, native content, and real-time behavior insights, TikTok is redefining performance media and challenging traditional programmatic models,making it a critical platform for markete