In the competitive world of home improvement, the difference between success and stagnation often comes down to the quality of your leads. Tired of chasing lukewarm prospects or paying for lists that go nowhere? It’s time to shift your focus to zero-friction leads—customers who are so high-intent that they initiate the conversation by calling you directly. This isn't just a marketing tactic; it’s a strategic filter that maximizes your return on investment and minimizes wasted sales effort.