Anup Pohaney +91 7972964304 | anup17072@gmail.com | linkedin.com/in/anuppp/ | Experience Growth Engineer May 2021 – Present Wizikey, Gurgaon • Lead marketing campaigns and experiments to increase product registrations & conversions • Built the digital marketing engine right for the scratch in 2 months establishing a flow of leads in the funnel • A/B tested landing pages for email marketing, advertising & SEO to increase conversions by 10% • Increased the product registration with 51% MoM growth via engaging them on email & social media • Used Google Analytics to measure campaign success and optimised campaigns based on metrics Business Development Manager Intern May 2020 – July 2020 Incampus, Delhi • Led a team of 3 junior executives and 30 SA’s to onboard college students in assigned region from scratch • Gave feedback on the app to the development team to increase user experience Achievements • Winner at PM School Case Projects Stock Market Analysis | Tableau , Excel January 2021 • Performed analysis of data set of 322 SP companies and generate plots for 2M data points • Developing an model to valuate Relationship between price and no of trades for 7M traded shares Tools & Skills Skills : User Research, Product Design, Prototyping, User Experience, Go to Market Strategy & Product Analytics Creatives Tools : Canva , Unbounce , CopyAI Other Tools : Google Analytics , Figma , Lucky Orange , Apollo.io, Hubspot , Freshsales Education IIT Guwahati June 2017 – May 2021 Bachelor of Technology in Engineering Physics Guwahati,Assam Santaji Mahavidyalaya ( 88.00 %) June 2015 – Feb 2017 Higher Secondary School Nagpur,Maharashtra Centre Point School ( 92.80 %) June 2005 – Feb 2015 Primary and Secondary School Nagpur,Maharashtra Leadership & Extracurricular Placement Representative | Department of Physics, IIT G June 2020 – May 2021 • Strategized an preparatory system of 15+ activities to bridge the gap between company and students • Acting as a liaison between students of diverse academic interests, various companies and CCD PR & Branding Executive | Techniche, IIT G June 2018 – May 2019 • Generated revenue of 1M rupees boarding 1500+ workshops and 400+ corporate participants • Responsible for managing & branding nation’s biggest school championship in the Nagpur Captain, IIT G & Lohit Hostel | Kho-Kho Team June 2019 – May 2020 • Secured 4th position in north east’s biggest cultural festival - Spirit • Secured 2nd position in Spardha - inter hostel sports festival Director & Photographer | Lohit Hostel, IIT G 2018 • Secured 4th position in short film making in Manthan - inter hostel cultural festival • Secured 3rd position in Manthan - photography module