BSMI is a leading marketing school and agency, offering hands - on expertise in both education and practical applications. Founded by experts with extensive international experience, who worked abroad before bringing their knowledge to Armenia, BSMI became the country’s first marketing school. Our innovative programs are crafted by lecturers from globally renowned universities and industry - leading professionals. Building on our strong foundation in marketing education, we are excited to introduce our Digital Marketing Pro course. The program combines latest digital techniques with proven marketing fundamentals, enabling professionals to master the full spectrum of digital channels and create data - driven marketing campaigns that deliver measurable results. Our mission at BSMI is to bring international marketing education to Armenia, improving the local industry to meet global standards and helping professionals build successful careers locally without seeking education abroad. ABOUT BSMI 3 000 graduates with rewarded careers Knowledge from over 10 countries 99.8 NPS score Over 2 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 BSMI QUALIFICATIONS ROAD MAP 3 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 One - day trainings (offline/online) Intensive courses for multi - industry specialists Long - term courses for training professionals Mid - term course for training professionals Educational program Who it is for • Beginners in the Field • Marketing Professionals • Business Owners • Career Changers • Marketing Specialists • SEO, SMM, PCC Specialists • Non - specialists • Mass - market program WHO STANDS BEHIND THE PROGRAM 4 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Yelena Miskaryan DIGITAL MARKETING TEAM LEAD & PERFORMANCE MARKETING MANAGER Education Higher School of Economics Experience Over 7 years of experience in marketing agencies, organizations, and freelance consulting Expertise with over 60 client organizations across Armenia, Russia, the USA, the UK, Australia and Canada Worked with leading organizations, including: • R:TA • Spark Foundry (Publicis Groupe) • Zuck Independent Agency • Smarketa ( Eworld ) • SoloLearn Currently working at Ideal Match as Marketing Team Lead & Paid User Acquisition Manager Lecturer of Digital Marketing at BSMI Marketing experience: 7+ years with local and international projects The “Digital Marketing Pro” course by BSMI is designed to equip professionals with the skills and knowledge needed to excel in the fast - paced world of digital marketing. This program helps participants master data - driven strategies that drive business growth, engagement, and measurable results. The course structure is based on: a) i ndustry best practices and advanced tools used by digital marketing experts with global experience to optimize campaigns, enhance brand visibility, and maximize ROI. b) practical hands - on techniques for leveraging digital channels to create impactful campaigns that resonate with target audiences. The course prepares professionals to: • Develop and execute data - driven digital marketing strategies that align with business objectives and deliver measurable results. • Utilize advanced analytics tools and frameworks to track performance, optimize campaigns, and make informed decisions that drive success. This course is suitable for professionals from any industry or location. No matter your field or country, you'll gain practical digital marketing skills to drive growth and success. The program is designed for: • Career Changers looking to enter the digital marketing field • Marketing Professionals aiming to deepen their expertise in digital strategies • Specialists (e.g., SEO, SMM, PPC) seeking to master all areas of digital marketing Academic Background Who it is for About the program 5 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 DIGITAL MARKTING PRO COURSE Information Technologies (IT) Retail & E-commerce Media & Entertainment Banking & Finance Tourism & Hospitality Healthcare Real Estate • 11 strategic topics and practical workshops • Guidance from a leading digital marketing professional with 7+ years of experience, who has collaborated with over 60 local and international agencies and organizations • Opportunity for networking with industry experts • Fully interactive experience • Learning through practice and core concepts • Post - course support How you will learn I. For Career Changers, this course provides a comprehensive foundation in digital marketing, equipping them with the skills to transition easily into the field and confidently apply data - driven strategies. II. For Marketing Professionals, the course offers advanced techniques to optimize campaigns, leverage analytics, and master digital tools for enhanced brand visibility and ROI. III. For Specialists (e.g., SEO, SMM, PPC), it bridges knowledge gaps, enabling them to master all aspects of digital marketing and create integrated, effective strategies. How it will benefit This program is designed to be interactive, engaging, and focused on real - world applications, ensuring participants gain practical skills they can apply immediately. • Project - based learning • Collaborative group activities • Problem solving workshops • Expert - led sessions with actionable insights • Practical assignments and live feedback • Access to additional resources What makes this course unique Real Estate & Construction Banks & Finance Health, Beauty & Fashion Food Delivery Services I T & AI Sectors NGO Our Partners DIGITAL MARKTING PRO COURSE 6 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 COURSE STRUCTURE 11 Strategic Topics STRATEGIC FOUNDATIONS & PRACTICAL IMPLEMENTATION In this program, participants will master the essentials of digital marketing through 11 strategic topics , each focusing on key areas such as SEO, social media marketing, data analytics, paid advertising, and others. Over the course of 3 months, learners will gain tactical experience and practical skills to create data - driven campaigns that deliver measurable results. BSMI offers a course developed to international standards, tailored to the local market, delivering global - quality education. Globally recognized marketing standards for industry - aligned skills CIM Advanced practices from a top - tier marketing and business school HSE Media and communication expertise for modern marketers Creative insights for impactful campaigns and brand strategies BBDO Consumer - focused strategies from a global industry leader UNILEVER Digital Marketing Pro BSMI DMI Expert insights from the leading Digital Marketing Institute in cutting - edge digital strategies 1 ST MEDIA SCHOOL 7 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 8 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 STRUCTURE OVERVIEW Introduction to Digital Marketing Explore the core principles, theories, and tools of digital marketing. Gain an understanding of current trends and foundational concepts to build a strong digital marketing base. Lesson title Description Basic SEO Learn the fundamentals of technical website optimization for search engines, including key practices to improve visibility, rankings, and organic traffic. SEO Content Writing Learn to optimize content through strategic keyword selection, ensuring your material ranks higher and attracts targeted organic traffic. Getting to Know Main CMSs Explore popular Content Management Systems (CMS) for website creation and learn to choose the right one for managing content, enhancing user experience, and boosting performance. Google Analytics Explore the fundamentals and features of Google Analytics, and learn to perform detailed data analysis to gain actionable insights. Google Tag Manager Study the basics of tracking and how to set up and manage tracking systems effectively using Google Tag Manager. STRUCTURE OVERVIEW Google Ads Learn to create and target ad campaigns effectively, and measure and optimize ad performance for maximum impact. Lesson title Description Caption Writing Study the principles of writing captivating captions and using effective Call - to - Actions (CTAs) to engage and convert your audience. Influencer Marketing Gain the essential skills for building brand - influencer relationships that elevate your product to new levels of visibility and engagement. SMM Navigation Plan effective social media strategies, explore technical automation tools, and learn to audit social media pages for improved performance. Meta Ads Learn to create and manage business pages on social platforms, explore ad campaign features, master targeting techniques, and analyze and optimize ad performance. LinkedIn Ads Learn to design, launch, and manage LinkedIn ad campaigns, and get familiar with the platform’s essential tools for effective advertising. 9 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 STRUCTURE OVERVIEW Mobile App Marketing Explore techniques for app promotion, including ASO (App Store Optimization) principles and the use of Apple Search Ads. Lesson title Description Course Sum - up Review key topics covered in the course, including a brief analysis of additional digital marketing essentials like DSPs (Demand - Side Platforms) and more. Email Marketing Learn to design, launch, and manage effective email marketing campaigns to engage and convert your audience. 10 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 11 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 TESTIMONIALS FROM OUR ALUMNI Mery Ohanyan | "Digital Marketing Pro: vol 2" Graduate I would like to express my sincere gratitude to Yelena for her dedication and support. From the very first moment until the last, she kept us motivated. Along with hard skills, we gained valuable soft skills that made this experience even more rewarding. I'm truly grateful for the effort and care that made it so effective. ‘ ‘ Eva Babayan | "Digital Marketing Pro: vol 2" Graduate I came to BSMI from a completely different field, thanks to Yelena’s recommendation. I’m incredibly grateful to her for the knowledge she shared — it’s something I’ll never forget. A big thank you to BSMI as well for choosing Yelena. Your collaboration has been so effective that I’m sure the course exceeded everyone’s expectations! Anna Avetisyan| "Global Digital Marketing in 3 months” Graduate Thanks to BSMI, I gained not only professional experience but also amazing friends who feel like lifelong companions. BSMI has been the best starting point for me in this field because I had absolutely no idea what marketing was, and in a moment everything became clear and exciting for me. Gor Gevorgyan | "Global Digital Marketing in 3 months” Graduate Thank you so much for giving me the opportunity of the internship. It truly gave me so much, and I’ve already been hired for a job! This was incredibly important to me — it’s something I’ve been curious about for a long time, and I entered this field starting from zero. Grateful for this experience! MORE REVIEWS Ela Avetisyan | "Digital Marketing Pro: vol 2" Graduate I’ve worked in marketing for four years, but this experience showed me how much more there is to learn. Before, I had some doubts about marketing in Armenia, but BSMI completely changed my perspective. The team is highly professional, dedicated, and always ready to help. Every question had an answer, and collaboration felt effortless. The warm and supportive atmosphere made learning truly enjoyable. Thank you, BSMI, for creating such a positive and inspiring environment! ISO CERTIFICATE INTERNATIONAL PARTNERS TRUSTED PARTNERS PROFESSIONAL STAFF TALK TO OUR ADVISOR TODAY AND GET READY TO SHAPE YOUR FUTURE IN MARKETING! READY TO TAKE THE NEXT STEP IN YOUR CAREER? www.bsmi.am Call +374 44 144 904 Email study@bsmi.am Instagram bsmi.am Facebook @bsmi.am Enroll now Date: May 12 - Aug 15 Time : 10:30 - 13:00 Tuition fee : 130,000 AMD/monthly Location : 1/1 Yekmalyan Street