Who am I ? My name is Anaïs Coutinho, and I recently graduated with a Master’s degree in Commercial Development and Performance Management. Eager to continue my professional growth, I am currently working on improving my English proficiency and further developing my marketing skills. I consider these essential assets for thriving in dynamic and increasingly connected environments. Curious and motivated by nature, I enjoy exploring new horizons, learning from others, and continuously enhancing my skills, both personally and professionally. Each experience represents a genuine opportunity for learning, adaptation, and growth. Over the past three years, I have gained solid experience in communication and marketing. I started at The French Donuts, where I discovered the challenges of visual and digital communication. I created content (photos and reels), participated in managing a small team, and contributed to implementing various communication initiatives. I then joined the Société des Membres de la Légion d’Honneur, a more strategic environment that allowed me to strengthen my marketing skills, gain real autonomy, and develop managerial abilities. Over two years, I managed multiple projects simultaneously, which enhanced my organizational rigor and provided a comprehensive view of the responsibilities entrusted to me. Today, I am eager to bring my energy, organizational skills, and expertise in communication and marketing to a forward-thinking company, contributing effectively to its projects and overall growth. I love drawing I love drawing I love painting I love painting I love creating for association I love creating for association I love music I love music I love traveling I love traveling I love creating I love creating WHO ARE THEY? The French Donuts is a startup with around sixty employees, founded in 2013 by Henry GNANOU. His goal is to offer products made with high-quality ingredients—freshly prepared by pastry chefs—to bring a French touch to this traditionally American treat. Specializing in artisanal French-style donut making, the company ensures that donuts are freshly prepared every morning by passionate pastry chefs. The brand prioritizes seasonal, high- quality, and locally sourced ingredients from short supply chains to create unique and generous treats, often inspired by classic French pastries. PROJECT MANAGER Marketing & Communication While working at The French Donuts, I was exposed to various aspects of marketing and communication. From content creation to social media management and the design of point-of- sale displays, I developed versatility that allowed me to adapt to different facets of these fields. OUR DONUTS OUR DONUTS During my apprenticeship, my main mission was to manage the brand's social media, particularly Instagram. This involved creating content such as posts, reels, and stories! INSTAGRAM CONTENT CREATION OUR STORIES! MY POINT-OF-SALE DISPLAYS During my apprenticeship, I designed various point-of-sale displays for stores to showcase our drinks, donuts, meal deals, and more. This experience sparked a real passion for design and creation. Today, I’ve had the opportunity to create various posters for different industries and companies using Canva, Photoshop, and Illustrator. The Society of Members of the Legion of Honor (SMLH), a publicly recognized nonprofit organization, was founded in 1921 in the aftermath of World War I. The association allowed the most well-off decorated members to support their fellow honorees in need through donations, contributions, or legacies. Over the years, the SMLH has adapted its mission to meet the needs of an ever-evolving society. In 2012, a revision of its statutes enabled the organization to expand its scope of action. THEIR MISSIONS With its 40 000 members in France and abroad, the SMLH works to: • Support the elderly. • Pass on knowledge and experience. • Invest in education and support for young people to build a more cohesive society. Each year, tens of thousands of young people benefit from the commitment of SMLH members. Key figures WHO ARE THEY ? Young people supported or awarded 39 573 39 573 Mutual aid and solidarity actions 12 931 12 931 Hours delivered 269 784 269 784 From public generosity 2 986 086 € 2 986 086 € 1 PROSPECTING CALL FOR CONTRIBUTIONS Within the Society of Members of the Legion of Honor, I held the position of marketing officer as a work-study student for nearly two years. During this time, I designed and implemented various mailing and e-mailing campaigns, contributing to the collection of nearly 3 million euros through public generosity. These campaigns included membership fee appeals, prospecting, and donation requests. Throughout the year, several membership contribution campaigns are sent out to encourage renewals and new subscriptions. An initial mailing campaign is launched in February to prompt members to contribute early in the year. At the end of the year, a reminder mailing is sent to follow up with those who have not yet paid their membership fees. Additionally, multiple e-mail campaigns are distributed throughout the year to maximize contributions. Thanks to this strategy, we collected nearly 1 007 798 €. The prospecting campaign aims to encourage the enrollment of as many newly decorated knights as possible each year. To achieve this, two waves of prospecting are conducted: the first in March and the second in October. These campaigns are made possible thanks to the files provided by the Grand Chancellery to the association. As a result, more than 700 new members join each year. FROM CONTRIBUTIONS FROM CONTRIBUTIONS 1 007 798 € 1 007 798 € MEMBERSHIPS/YEAR MEMBERSHIPS/YEAR +700 NEW +700 NEW DONATION MAILING ADVERTISEMENTS The Society of Members of the Legion of Honor publishes its magazine, La Cohorte , three times a year, featuring regular advertisements on legacies, direct debits, and donations. The goal is to encourage contributions, with a particular focus on legacies, as La Cohorte is now our primary communication channel for this area. Throughout the year, we organize mailing campaigns to solicit donations from our donors and members. The goal is to maximize fundraising efforts to support the financing of our various initiatives. Each campaign is built around a specific theme, carefully crafted to align with the values and projects we support. One of the most important campaigns we run is the year-end tax appeal, launched at the end of each year. FROM PUBLIC GENEROSITY FROM PUBLIC GENEROSITY 1 597 869 € 1 597 869 € BEQUESTS, DONATIONS, AND LIFE INSURANCE BEQUESTS, DONATIONS, AND LIFE INSURANCE 380 420 € 380 420 €