CHARLES PARK A successful career of more than nine years, communicating, managing the design and production of marketing materials for dig ita l media platforms. Outstanding results - oriented strengths include: possessing an in - depth bi - cultural community knowledge of the U.S.A. and Korea’s fashion, beauty, entertainment, and digital market, which is unique for obtaining the growth of these industries. Analytical skills offer the data to recognize the conditions of the market and a vast understanding of international trends i nvo lved in collecting information to serve as guidelines to position successful results in the global market and a creative ability to bring togeth er the tools needed for a unique presentation in the market to unite people to understand that creativity equals success. As a result of an online inte rve ntion offering these talents, sales tripled and was promoted twice within two years. Global Marketing Manager / Creative Director / Global Brand Manager / Global Communications Manager PRIVATE AND CONFIDENTIAL AXIS - Y • Managed a global marketing team with a creative strategy to enter the U.S. market by creating a systematic future roadmap developed based on the market research and networking. As a spokesman, exposing AXIS - Y’s brand awareness beyond clean beauty and within short time letting the audience recognize the purpose of AXIS - Y’s global community movement through live streams, video calls with influential artists, journalists, dermatologists, and venture capitalists. GLOBAL MARKETING MANAGER / GLOBAL COMMUNICATIONS MANAGER PRIVATE AND CONFIDENTIAL MARKETING IS THE ACTIVITY, SET OF INSTITUTIONS, AND PROCESSES FOR CREATING, COMMUNICATING, DELIVERING, AND EXCHANGING OFFERINGS THAT HAVE VALUE FOR CUSTOMERS, CLIENTS, PARTNERS, AND SOCIETY AT LARGE PRIVATE AND CONFIDENTIAL AS WE KNOW, MORE USERS TEND TO BE LIVING INSIDE THE DIGITAL MEDIA PLATFORM. THIS IS THE WORLD WHERE WE GET TO SHOUT PRIVATE AND CONFIDENTIAL EMOTIONAL (BRAND) MARKETING WERE ALMOST TWICE AS LIKELY TO GENERATE LARGE PROFIT GAINS THAN RATIONAL ONES PRIVATE AND CONFIDENTIAL MARKETERS LEAN MORE HEAVILY INTO DEMAND SINCE NEAR - TERM IMPACT CAN BE CAPTURED, WHEREAS BRAND TAKES MORE TIME TO MEASURE HOWEVER, BOTH NEEDS TO ALLIGN FOR THE SUCCESS OF THE PR PRIVATE AND CONFIDENTIAL AT AXIS - Y FROM SEPTEMBER TO DECEMBER MARKETING PROJECTS WERE ACCOMPLISHED. TO PROMOTE PRODUCTS INTERNALLY AND EXTERNALLY IN DEMAND AND RATIONAL MARKETING. PRIVATE AND CONFIDENTIAL CREATED A GRAND SLAM CAMPAIGN CALLED WATER YOUR SKIN. THROUGH THE ACTIVITY OF INFLUENCER’S PR THAT WAS GUIDED, THE CONCEPT OF THE PRODUCT WAS EXPOSED GLOBALLY PRIVATE AND CONFIDENTIAL GENERATED IDEAS TO PROMOTE THE IDENTITY OF THE BRAND AND THE CONCEPT OF THE CAMPAIGN PRIVATE AND CONFIDENTIAL - CREATED A PR ACTIVITIY FOR THE PUBLIC TO FILL UP THE BOTTLE THAT WILL BE EXPOSED ON THE BRAND’S WEBSITE + SNS - INFLUENCERS WILL LEAD TO ANNOUNCE THE ACTIVITY AND THE PUBLIC IS TO FOLLOW PRIVATE AND CONFIDENTIAL INVOLVED ONLY TIKTOKERS TO DESCRIBE ABOUT THE PRODUCT IN BRAND MARKETING METHOD. TO KEEP UP THE HYPE, INVITED SKINFLUENCERS FROM INSTAGRAM AND TIKTOK TO MAINTAIN THE FAME OF THE BRAND PRIVATE AND CONFIDENTIAL CREATED A COLLABORATION WITH A HOLLYWOOD A CTRESS LILIMAR TO PROMOTE AN EXISTING S KINCARE PRODUCT MY SELF CARE SET. OBJECTIVE OF BRAND AWARENESSS AND IN THE U.S. A ND THE SALE.S Livestream with Lilimar x AXIS - Y x Asia Monet PRIVATE AND CONFIDENTIAL PRIVATE AND CONFIDENTIAL CREATED, DESIGNED, AND NEGOTIATED WITH MANUFACTURES THESE MERCHANDISE TO INCREASE BRAND AWARENESS. PRIVATE AND CONFIDENTIAL CELEBRITIES IN AMERICA TO PROMOTE THE BRAND. SOMETHING NOT MANY K - BEAUTY BRAND WAS ABLE TO DO WAS DONE IN ONE WEEK. PRIVATE AND CONFIDENTIAL CREATING LIVESTREAM WITH PLATFORMS LIKE STYLEKOREAN, HAILEY BIEBER’S FRIEND BEN NIELY, AND WITH PUFF STUDIOS TO PROMOTE THE B RAN D NEGOTTIATED AND COLLABORATED WITH JAY - Z’S ROCNATION ARTIST VICTORIA LA MALA TO TO A GIVEAWAY TO CELEBRATE CHRISTMAS TO PROMOTE T HE BRAND PRIVATE AND CONFIDENTIAL INCREASED BRAND AWARENESS AND PROMOTED THROUGH GIPHY BY UPLOADING THE CONTENT AND IT IS GROWING RISIDUALLY. PRIVATE AND CONFIDENTIAL • ACCOUNTABLE FOR COORDINATING CREATIVITY WITH THE NETWORK, TO GUARANTEE THE EXPOSURE AND DELIVERY, OF EXPANDING THE BRAND’S IDENTITY, ON A GLOBAL SCALE. MORE THAN PRODUCT EXPOSURE, CULTURE IS THE MAIN ASSET OF THE ACHIEVEMENTS NEEDED FOR THE ECONOMIC GROWTH OF THIS INDUSTRY. GLOBAL BUSINESS DEVELOPMENT MANAGER / CREATIVE DIRECTOR LIPHOP PRIVATE AND CONFIDENTIAL CONSUMER EVALUATION CREATED A BRAND CONCEPT TO TARGET THE AUDIENCE’S NEEDS PRIVATE AND CONFIDENTIAL