ULTIMATE ADVANTAGE EMAIL TEMPLATES Section 6 Lecture 3 — The “Sell the Click” Strategy → Subject: Get more out of the GrowthLab YT Channel Hello NAME and NAME- First of all, love everything you do at GrowthLab. I'm a ZTL student and recently used Ramit's material to... ● Save $___________+ using principles from IWT ● Graduate college debt free using scholarships ● Launch on online business ● And so much more Right now I run Jonathan Levi's YouTube channel, which I've grown by 154% over the past few months. Most of the results came because I'm a student of Brian Dean and Sunny Lenarduzzi's. I noticed GrowthLab is more consistently publishing on YouTube, and I found 4 simple tweaks your team could make to get more results out of your existing efforts. As a thank you for all the amazing results you've given me, I recorded a video for you to pass on to whoever currently runs the channel. You can watch it right here. Hope it helps, - Brandon Section 7 Lecture 2 — Phase 1: The Outreach Subject: Love the site! Hi ____________- My name is Brandon Fong, and I found your site from the [WEBSITE] about page. I'm impressed with what you have done, and [SPECIFIC EXAMPLE OF HOW YOU RESONATE WITH THEIR WORK]. I'm a college senior, and recently wrote a book which became 4 category Amazon bestseller, and ULTIMATE ADVANTAGE EMAIL TEMPLATES received rave reviews from the Huffington Post and Kevin Harrington, original shark on Shark Tank. I'm currently exploring different options after graduation and was hoping to get your advice for ~15 minutes. I was hoping to learn more about how you [DID THING 1], and [DID THING 2]. Would it be possible for us to chat? If so, I'm free any day early morning and late afternoons. I'm flexible and can adjust to your schedule to make something work! Stay Awesome, - Brandon Section 7 Lecture 3 — Phase 2: The Art Of The Agenda You rock! I just sent the calendar invite for 9:45 - 10:30 PT. I appreciate your generosity with your time and am super excited for this! I went ahead and prepared an agenda of what specifically I would like to discuss so that you can know what to expect. You can find that right here. 100% confident that this convo will be super EPIC :) Section 7 Lecture 5 — Phase 4: The 24 Hour Follow Up Subject: Great Call — Thank You! Hey [NAME]- Not going to lie, I think our call was pretty epic today! I appreciate your generosity with your time and your insights. Specifically, I thought it was extremely valuable when you gave me a glimpse into what it is like to hire candidates for various positions. This will help me to position myself differently as I look for opportunities. Additionally, our call today reminded me to focus on building things that I want, with a goal to always strive to create remarkable content and to focus less on the crazy metrics. ULTIMATE ADVANTAGE EMAIL TEMPLATES Like I said, I'll make sure to stay in touch and update you with the projects that I am working on, and let you know about any more ideas that I have for [LOW HANGING FRUIT PROJECTS MENTIONED ON THE CALL]. Stay Awesome, - Brandon Section 8 Lecture 2 — Reaching The Influencer Strategy #1: Transitioning From Second-Degree Connection Follow Up Email with Second-Degree Connection Hey [NAME]! Last time we talked, I told you I'd send you an update every once in a while on my progress. That phone call we has impacted me significantly, and as promised, I wanted to share the results that I got from it! ● Share result or key learning from personal project #1 ● Share result or key learning from personal project #2 Also, when we talked I brought up two different strategies that I thought would be big wins for [INFLUENCER] to implement. I know you didn’t ask, but I went ahead and [WHAT YOU STARTED TO IMPLEMENT FOR INFLUENCER]. You can see a summary of what I did right here [LINK TO SUMMARY]. I’d love to hear what you think! Thanks again for everything! Stay Awesome, - Brandon ULTIMATE ADVANTAGE EMAIL TEMPLATES Follow Up if they don’t offer to connect you with the influencer [NAME]- I truly appreciate both the time and energy you have given me over these past few weeks — I’ve had a ton of fun and have learned so much from [THEIR SUGGESTIONS FOR YOUR PROJECT AND THE WORK YOU DID FOR THE INFLUENCER]. As you may recall from our initial phone call, one of my objectives right now is to work with an influencer that I admire to add value to them and learn in the process. While doing the research to complete [TEST PROJECT] I found several other areas of [INFLUENCER’S] brand that I think could still be improved, including: ● Project you could execute on #1 ● Project you could execute on #2 As I’m sure you’ve noticed, I truly believe in your mission to [INSERT MISSION]. Because of this, I’d love to work for [INFLUENCER] and I’m happy to do these projects for free. Here is a sample of the quality you can expect from me: [WEBSITE, EMAIL COPY, GRAPHIC DESIGN, OR OTHER WORK YOU’VE DONE] I’ll send you and [INFLUENCER] a few brief updates on my progress for the next two weeks. If you don't like my work, you can scrap it and move on (no money lost, and no hard feelings from me). But if you do like my work, I’d love to discuss a few more ideas for adding value to your mission, and the potential for a more formal work arrangement. Would a discussion on how to implement my suggestions be of interest? If so, I think the next best step would be a phone call, potentially with [INFLUENCER]. Does either [two specific times] work for you? If those aren’t available, I'm flexible and can adjust to your schedule to make something work! Stay Awesome, ULTIMATE ADVANTAGE EMAIL TEMPLATES - Brandon Section 8 Lecture 3 — Reaching Out To The Influencer Strategy #2: The First Email I Ever Sent To Jonathan Subject: I want to work for you, for free Hey Jonathan! Love the podcast, and I'm glad you thought my review was awesome enough to retweet the other day! That Noah Kagan episode alone gave me the idea to solve a problem in 48 hours -- I should have ~$200 cash in hand next week for something that doesn't exist yet. I'm a college senior and last year I wrote a book which hit #1 in 4 Amazon categories, got a Huff Post feature, and a review from Kevin Harrington, original shark on Shark Tank. I used mostly email marketing, and for part of my strategy I quickly built a 300 person list and got a 67.1% open rate with a 36.2% CTR. I have several ideas that I think can help grow Becoming Superhuman. Assuming that your primary revenue is from your online courses, I'd love to help you with: 1) Writing copy for an email drip sequence following conversion on the landing page of jle.vi/learn and jle.vi/productivity. (when I signed up, I didn't get much of anything. Maybe I missed something?) 2) Designing a mockup for an alternative landing page for jle.vi/learn and jle.vi/productivity so you can A/B split test your traffic coming from the podcast. I don’t normally discount my rates, but I’m willing to do this project for free. I’ll send you a few brief updates on my progress for the next two weeks. If you don't like my work, you can scrap it and move on (no money lost, and no hard feelings from me). But if you do like my work, I’d love to discuss a few more ideas for helping you with your business, and the potential for a more formal work arrangement. Would a discussion on how to implement my suggestions be of interest? If so, I know you are based in Tel Aviv which means you are 8 hours ahead of me (I'm in CST). If you're available ULTIMATE ADVANTAGE EMAIL TEMPLATES sometime in the late afternoon it would work best for me, but I'm flexible and can adjust to your schedule to make something work! Section 8 Lecture 4 — Reaching Out To The Influencer: Strategy #3: Leverage Benjamin Franklin’s Secret Weapon Email One Hey NAME- Your [blog, podcast, youtube video etc] about [topic] was incredibly helpful. [sentence summary of the amazing result you got] Because of [result] , I’m looking to get to the next level and am thinking about doing one of three things: 1. Option A: 2. Option B: 3. Option C: I’ve been talking with [SECOND DEGREE CONNECTION NAME] but I’m still unsure of how I should approach this. Which do you think would be the best option? I understand you are super busy, but it would mean a lot to me to get some direction from you. Whether you choose to answer or not, thank you for all of your amazing content! Stay Awesome, - Brandon Second Email NAME- ULTIMATE ADVANTAGE EMAIL TEMPLATES You have no idea how much this helps! I’ll get to work on that right away. Also, I found this the other day and it reminded me about [something related to the initial thing you got results from] No response needed, just thought you might enjoy it. Third Email Name- Update: I followed your advice and went with [strategy] . Because of your suggestion, I ended up [another amazing result if it worked, or something valuable you learned because it didn’t work] As I researched the topic, I came across a few projects that you are working on which I’d love to help you with. I’ve already briefly discussed them with [SECOND DEGREE CONNECTION NAME]: ● [Specific thing that would help them achieve their #1 goal] ● [Another specific thing they could improve from their research] As I’m sure you’ve noticed, I truly believe in your mission to [INSERT MISSION]. Because of this, I’d be happy to do these projects for free. Here is a sample of the quality you can expect from me. [Link to website, email copy, graphic design, or other work you’ve done] I’ll send you a few brief updates on my progress for the next two weeks. If you don't like my work, you can scrap it and move on (no money lost, and no hard feelings from me). But if you do like my work, I’d love to discuss a few more ideas for helping you with your business, and the potential for a more formal work arrangement. ULTIMATE ADVANTAGE EMAIL TEMPLATES Would a discussion on how to implement my suggestions be of interest? If so, I think the next best step would be a phone call. Does either [two specific times] work for you? If those aren’t available, I'm flexible and can adjust to your schedule to make something work! - Brandon Phone number: Skype: Section 8 Lecture 5 — Reaching Out To The Influencer Strategy #4: The Dream, Problem, Solution Jonathan- I recently read your “Vivid Vision,” where you mentioned one of your goals is to build a customer base over half a million strong with a student success rate among the highest in the online learning industry. I know from my research that some of the biggest problems with online courses involve: ● High dropout rates ● Low completion rates ● Student refunds ● Difficulty quantifying student success As someone who has spent over $5,000 on courses similar to yours, I’ve seen what some of the other big players are doing to combat the problems you are facing, and I’d love to share. You can see my ideas right here. I’m a big fan of your work, and I truly believe in your mission to [INSERT MISSION]. Because of this, I’d be happy to do these projects for free. ULTIMATE ADVANTAGE EMAIL TEMPLATES I’ll send you a few brief updates on my progress for the next two weeks. If you don't like my work, you can scrap it and move on (no money lost, and no hard feelings from me). But if you do like my work, I’d love to discuss a few more ideas for helping you with your business, and the potential for a more formal work arrangement. Does either [two specific times] work for you? If those aren’t available, I'm flexible and can adjust to your schedule to make something work! Brandon Phone number: Skype: Section 8 Lecture 6 — Persistence, Rejection, And What To Do If They Don’t Respond Strategy #1: The “quick bump” → Hey [Name]! Just floating this to the top of your inbox in case it got lost. Strategy #2: More results → Hey Name! I just wanted to follow up on the email I sent last [day of the week email was sent] about [subject of email]. After I sent that last email, I [describe more results]. Thanks again! Strategy #3: To the point: I just wanted to follow up to see what you thought about [subject of email]. Let me know!