Pitch October 2022 CONFIDENTIAL | 3 Source: Powerreviews.com #makeup 27 3 B views 66% of beauty shoppers consider themselves enthusiasts # skincare 101 B views CONFIDENTIAL | 4 Source: Powerreviews.com, Automat, Bazaarvoice 91% prefer to shop via social platforms 70% are overwhelmed by too many choices 40 the average number of cosmetic products per woman Find information and keep track of your product shelf One - click social shopping Get personalized recommendations Share Shop Validate Discover CONFIDENTIAL | 6 Share Shop Validate Discover CONFIDENTIAL | 7 CONFIDENTIAL | 8 Few choices Too many choices Trust brands & retail Trust the community Shop beauty in - store Shop beauty online Then Now Spring 2022: Ideation starts June 20, 2022: First three employees December 2023 >100,000 users June 8, 2022: Registered Dummy App AB October 2022: MVP done: launching on app - stores CONFIDENTIAL | 9 August 21, 2022: Beta version done CONFIDENTIAL | 10 Source: 2023E numbers from Statista Total Beauty Products (TAM) E - Commerce Beauty Products (SAM) Revenue Opportunity ( ~ 20% take rate) $600Bn $165Bn $30Bn (+10 % p.a.) (+18% p.a.) CONFIDENTIAL | 11 Subscription (for access to data and platform) Paid Marketing Marketplace (Affiliate in early stages) Early Stages Alessandra Francesco +2 developers in recruiting process CONFIDENTIAL | 12 Tom Linder Co - founder • Multiple experiences as an entrepreneur, within cosmetics, headhunting & sales • Co - founder of now publicly listed company Gustaf Rudbäck Co - founder • Experience from investment banking in London & Stockholm, advising multiple disruptive tech companies on fundraises and M&A • Several years of sales experience HQ: Odenplan Mohib Product & Design Dev Dev Dummy App AB Karlbergsvägen 37 113 62 Stockholm Tom Linder tom@dummyapp.co +46 708 14 39 86 Gustaf Rudback gustaf@dummyapp.co +46 733 05 05 10