Portfolio A I X A H E N R I Q U E Z A R T D I R E C T O R & P R O D U C E R Expertise A R T D I R E C T I O N P R O D U C T I O N The concept development of innovative and qualitative fashion, beauty, and lifestyle stories that intrigue, inspires and challenges the status quo. Development of creative brief, sourcing of team & talent that aligns with the DNA of the client. Taking care of on-site production, post-production, and delivery process. P O R T F O L I O 2 0 2 2 Work A I X A H E N R I Q U E Z A R T D I R E C T O R & P R O D U C E R P O R T F O L I O 2 0 2 2 For the December issue of ELLE Netherlands, a fashion editorial was produced in collaboration with Louis Vuitton. This editorial highlighted the accessories of the Resort ‘23 collection. To complement the superheroine silhouettes of the collection we developed a concept focused on futurism. This was done by making use of reflective materials, floating objects, and a color palette of silvers and blues. P O R T F O L I O 2 0 2 2 A R T D I R E C T I O N F O R E L L E N E T H E R L A N D S x L O U I S V U I T T O N 1 2 / 2 2 P O R T F O L I O 2 0 2 2 For the launch of the FW22 couture collection of Zyanya Keizer, a Fashion Film and campaign imagery were produced exploring the theme of the collection ‘Binhe’. ‘Binhe’ is Zapotec for seed and in this collection stands for reconnecting to our heritage. The film follows the journey of a woman that gets awakened by an urge to discover more about the seed within. View Fashion Film P O R T F O L I O 2 0 2 2 A R T D I R E C T I O N P R O D U C T I O N F O R Z Y A N Y A K E I Z E R F W 2 2 P O R T F O L I O 2 0 2 2 For the August issue of ELLE Netherlands, a fashion editorial was produced starring TikTok Influencers. This editorial was focused on highlighting the micro fashion trends that can be seen on Social Media platform TikTok. TikTok has become one of the platforms that does not only highlight fashion trends that come off of the runway but has also become a platform where micro fashion trends get created organically. A R T D I R E C T I O N F O R E L L E N E T H E R L A N D S 0 8 / 2 2 P O R T F O L I O 2 0 2 2 P O R T F O L I O 2 0 2 2 For the February issue of ELLE Netherlands, a fashion editorial was produced in Bonaire in collaboration with the Tourism Corporation. When developing a concept for this production our main goal was to show the authenticity, the spectacular nature, and the colorful architecture of the island. We worked with a Caribbean creative team and several talent were scouted on the island of Bonaire. A R T D I R E C T I O N P R O D U C T I O N F O R E L L E N E T H E R L A N D S 0 2 / 2 2 P O R T F O L I O 2 0 2 2 P O R T F O L I O 2 0 2 2 For the May issue of Nylon Magazine Germany, a fashion editorial was produced focused on the feeling of Nostalgia. We brought back memories from the past by highlighting the Y2K trend. With the use of funky jewelry, sequins, Low-rise skirts, and bright colors we wanted to make the readers of Nylon magazine reminisce about the early 2000s. A R T D I R E C T I O N P R O D U C T I O N F O R N Y L O N M A G A Z I N E G E R M A N Y 0 5 / 2 2 P O R T F O L I O 2 0 2 2 P O R T F O L I O 2 0 2 2 For the March issue of Prestige Hong Kong, a fashion editorial was produced titled ‘Lucid Dreaming’. This story explores the feeling of a dreamer gaining consciousness. This feeling was translated into a fashion editorial, by using angles, colors, and emotions that resemble surrealism. A R T D I R E C T I O N P R O D U C T I O N F O R P R E S T I G E H O N G K O N G 0 3 / 2 2 P O R T F O L I O 2 0 2 2 P O R T F O L I O 2 0 2 2 For the launch of Blumen, Qatar based floral design store, we produced a campaign video that communicated the concept behind their brand; the fusion of art and nature. View Campaign video A R T D I R E C T I O N P R O D U C T I O N F O R B L U M E N P O R T F O L I O 2 0 2 2 P O R T F O L I O 2 0 2 2 For the January ELLE beauty special in collaboration with Kotra a cover story was produced. This story featured 4 social media influencers that are passionate about beauty and skincare. The goal of the story was to inform the readers of ELLE about the Korean skincare products that can give you a beautiful natural look. To achieve this we photographed portraits of the social media influencers where we focussed on capturing the natural and glowing skin. A R T D I R E C T I O N F O R E L L E N E T H E R L A N D S 0 1 / 2 2 P O R T F O L I O 2 0 2 2 P O R T F O L I O 2 0 2 2 For the December issue of ELLE Netherlands, a cover story was produced featuring actress Adelaide Kane & model and social media personality Marthe Watermelon. The couple met each other through social media during the pandemic and have been dating for most part of their relationship online. The focus of the fashion story was to celebrate their love and include the online and social media aspects of their relationship, by making use of different lighting setups that resemble an online social media filter. This story resulted in a special edition with 3 covers. A R T D I R E C T I O N F O R E L L E N E T H E R L A N D S 1 2 / 2 1 P O R T F O L I O 2 0 2 2