Internship Guide Business Economics 2021 - 2022 Also see Blackboard: Course: 3 MMST Internship domain Marketing (Leeuwarden) Course: CIB - STA Bachelor CE & MM Internship/Internship (Emmen) INTERNSHIP GUIDE MARKETING MANAGEMENT ACADEMIC YEAR 2022 - 2023 NHL Stenden University of Applied Sciences Study Programme: Marketing Management Leeuwarden Coordinator Klaas Kinderman Email: klaas.kinderman@nhlstenden.com Physical address Rengerslaan 8 Postal address PO Box 1080, 8900 CB Leeuwarden Emmen Coordinator Rink Groenveld (Emmen) Email: rink.groenveld@nhlstenden.com Physical address Van Schaikweg 94 Postal address PO Box 2080, 7801 CB Emmen FOREWORD This publication is the internship guide for the Marketing Management study programme provided by NHL Stenden University of Applied Sciences . It describes the elements of the internship in Year 3 and is intended to enable you as a student, to start on and successfully complete the internship activities as quickly and effectively as possible. The main purpose of the internship is the in house practical work experience where you will conduct pract ical oriented research on behalf of your host company. This is the first time within the study programme that you will conduct this research on your own. It will help prepare you for your graduation. This will be your opportunity to demonstrate what you have learnt and to prove your worth! This is also the ti me when you can start making more concrete plans for the future. For the company it’s an opportunity to get support and to receive advice on practical issues. This enables us, as a study programme, to keep a breast of the current state of affairs in the com panies that we count among our professional field. The experience of students, lecturers and companies is essential for compiling this internship guide. We welcome all suggestions and additional information which we can pass on for the benefit of the study programme, students and the companies. On behalf of the internship team, we wish you an i nformative and enjoyable internship. Good luck! Klaas Kinderman & Rink Groenveld Internship coordinators Jul y 2022 CONTENTS Introduction 3 1 General information about the internship ................................ ................................ ........................ 4 1.1 Link to learning outcomes ................................ ................................ ................................ ........... 4 1.2 Objectives of the internship ................................ ................................ ................................ ........ 4 1.3 Differences with graduation ................................ ................................ ................................ ........ 4 2 Structure of the internship ................................ ................................ ................................ ................ 5 2.1 Final products of the internship ................................ ................................ ................................ .. 5 2.2 The practical work experi ence component of the internship ................................ ..................... 5 2.3 Research assignment ................................ ................................ ................................ ................... 5 2.4 The internship portfolio ................................ ................................ ................................ ............... 5 3 Preparation ................................ ................................ ................................ ................................ ........ 7 3.1 Applying for an internship and requirements to be met by the Internship and host company 7 3.2 The research assignment ................................ ................................ ................................ ............. 7 3.3 Admission to internship ................................ ................................ ................................ ............... 8 3.4 Internship admission procedure ................................ ................................ ................................ .. 8 3.5 Internship contract ................................ ................................ ................................ ...................... 9 3.6 Remuneration for interns ................................ ................................ ................................ ............ 9 3.7 Internship insurance ................................ ................................ ................................ .................... 9 3.8 Changing your address and phone number in Studielink ................................ ........................... 9 3.9 Telephone contact with host company ................................ ................................ ....................... 9 4 Execution ................................ ................................ ................................ ................................ .......... 10 4.1 The internship ................................ ................................ ................................ ............................ 10 4.2 Practical work experi ence component of the internship ................................ .......................... 10 4.2.1 The department ................................ ................................ ................................ .................... 10 4.2.2 Tasks/activities/projects ( not the research assignment ) ................................ .................... 10 4.3 Writing the research design and the research report ................................ ............................... 11 4.4 The internship portfolio ................................ ................................ ................................ ............. 11 4.4.1 Personal learning objectives; supporting documents + feedback from stakeholders on development + reflection; ................................ ................................ ................................ ............................. 11 4.4.2 Interview reports ................................ ................................ ................................ .................. 12 4.4.3 Logbook ................................ ................................ ................................ ................................ 12 4.4.4 Interim and final evaluations ................................ ................................ ................................ 12 4.5 Internship visit ................................ ................................ ................................ ........................... 12 4.6 Internship return days ................................ ................................ ................................ ............... 13 4.7 Internship abroad ................................ ................................ ................................ ...................... 13 4.8 Final interview with supervising lecturer and company supervisor ................................ .......... 13 5 Assessment dates and testing of the internship ................................ ................................ ............. 14 5.1 Assessment forms ................................ ................................ ................................ ...................... 14 6 Internship time lines and assessment date s ................................ ................................ .................... 16 6.1 Time line for internship start in September ................................ ................................ .............. 16 6.2 Time line of internship starting in February ................................ ................................ .............. 19 7 Tasks, roles and responsibilities ................................ ................................ ................................ ...... 22 7.1 Student ................................ ................................ ................................ ................................ ....... 22 7.2 Company supervisor ................................ ................................ ................................ .................. 23 7.3 The supervising lecturer ................................ ................................ ................................ ............ 23 7.4 Internship coordinator ................................ ................................ ................................ ............... 24 7.5 Internship consultant ................................ ................................ ................................ ................. 24 7.6 Study career counselling lecturer ................................ ................................ .............................. 24 List of sources ................................ ................................ ................................ ................................ ......................... 25 Appendix A1 Learning outcomes of the Bachelor of Commerce study programme ................................ ............ 26 Setting the course ................................ ................................ ................................ ................................ .............. 26 Creating value 27 Business Development ................................ ................................ ................................ ................................ ....... 27 Realisation 28 Appendix A2 Skills of a Marketing Management ................................ ................................ ................................ .. 29 Appendix B Employee standard ................................ ................................ ................................ .......................... 31 Appendix C Research Design and Research Assignment Guidelines Marketing Management MAIN TEXT MAXIMUM 6 A4 pages long! ................................ ................................ ................................ ................................ 32 Appendix D Guidelines for Research Report ................................ ................................ ................................ ....... 36 Appendix E Instructions regarding the form and contents of the internship report and the research report ... 38 Form 1 Application form for admission to the CE study programme internship period; ........................... 42 Form 2 Registration form for a Marketing Management study programme internship position .............. 43 Form 3 Inte rnship sit visit report ................................ ................................ ................................ ................. 46 Form 4 Interview report forms ................................ ................................ ................................ .................... 47 Form 5 Interim evaluation form completed by company supervisor ................................ .......................... 48 Form 6 Logbook (the fortnightly reports) ................................ ................................ ................................ .... 50 Form 7 Research design assessment form for supervising lecturer ................................ ............................ 51 Form 8 Internship Portfolio Assessment Form ................................ ................................ ............................ 53 Form 9 Assessment Form for Internship Work Along Component ................................ .............................. 54 Form 10 Internship Research Assignment Appraisal Form for Supervising Lecturer ................................ ... 56 Form 11 Student/Com pany Evaluation Form ................................ ................................ ................................ 58 Form 12 Score Calculation Form ................................ ................................ ................................ .................... 60 Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 3 INTRODUCTION After completing your propaedeutic year and (partially) completing Year 2, it is now time to put what you have learnt into practice. You do this by means of an internship in Year 3 (during the first semester of Year 3 if you meet all the requirements, otherwise during the second semester of Year 3) and by carry ing out a graduation project in Year 4. To be properly prepared for these tasks, both study components are preceded by a preparatory course. This guide contains information about internships and internship research. By now you should already have completed the Internship Preparatory Course, which is described in a separate manual. An introduction to ‘actual practice' helps you to decide what you really want to do after completing your studies. Internships and the graduati ng period provide opportunities to o rient yourself on the labour market and to network. Report structure: Chapter 1 describes the learning outcomes you will work on during your internship, as well as the preconditions that the internship must meet. The objectives of an internship and the dif ferences between internship and graduation are also discussed. Chapter 2 describes the various components of the internship. Chapter 3 describes the conditions that an internship must meet, the conditions for starting on an internship, the internship accep tance procedure and several matters that you need to arrange before you can start on an internship. The execution, assessment and time schedule of the internship are described in Chapters 4, 5 and 6. Finally, Chapter 7 describes the roles, tasks and respon sibilities of the people involved. Appendices A to E contain descriptions and guidelines to help you organise the requested documents. Forms 1 to 12 contain the various forms that must be completed and handed in during the internship. Good luck with your internship, and please note... A ll official communication and communication that applies to all students occurs via Blackboard (see footnote for the course name) and the NHL Stenden email. Keep that in mind! Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 4 1 GENERAL INFORMATION ABOUT THE INTERNSHIP Inte rnship and graduation both provide the opportunity to apply the knowledge, skills and insights acquired during the study programme to practical situations, enabling you to work on various learning outcomes. It gives you the opportunity to discover what you can actually do with the knowledge you have gained during your studies. Fortunately, you will usually find that you can do more than you initially thought. On the other hand, it also reveals the areas in which you (still) fall short. You can fill some of these 'gaps' during this period. This chapter describes the learning outcomes you will be working on during your internship, as well as the required internship hours and employee obligations related to the internship. Finally, the similarities and differen ces between the internship and the graduati ng period are discussed. 1.1 LINK TO LEARNING OUTCOMES During the course of your internship you will work on various learning outcomes at level 2. Both the practical work experience component and the research must be consistent with the learning outcomes of the Marketing Management study programme. The learning outcomes that the internship activities and the research must cover are listed in appendices A1 and A2. The practical work experience c omponent of your internship, the research to be conducted and the elaboration of the formulated personal learning objectives give shape and substance to the learning outcomes. 1.2 OBJECTIVES OF THE INTERNSHIP The objectives of the internship can be summarised as follows: • To apply the acquired knowledge in practice; • To acquire practical skills for your future practice; • To get a general idea of how an organisation works; • To learn to function on a social level within an organisation; • To get a better imp ression of the profession: • To practice research and reporting skills; 1.3 DIFFERENCES WITH GRADUATION During the course of your graduati ng p eriod you will work on various learning outcomes for a commercial issue at level 3. During this period you will not be required to work in a company, but only conduct research for an organisation/company instead. NHL Stenden does not impose any ‘time commitment’. You will ultimately be assessed on the quality of your thesis. The assignment can also be carried out on the company’s premises if the company prefers. The responsibility for this lies with the student. Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 5 2 STRUCTURE OF THE INTERNSHIP The structure of the internship is described below. The three components are elaborated in more detail in Chapter 4. During your inte rnship you will work in an organisation/company for the duration of one semester. It is important that the organisation providing the internship (the host organisation or company) offers both practical work experience and research opportunities. Usually th e ratio is 70 - 80% work experience and 20 - 30% research opportunities. 2.1 FINAL PRODUCTS OF THE INTERNSHIP At the end of the internship you are required to deliver: • A report containing a description of the various tasks/activities/projects of the practical work experience component of the internship; • A report containing the design, analysis and execution of a research assignment ; • An internship portfolio containing personal learning objectives, interview reports, a logbook and evaluations. 2.2 THE PRACTICAL WORK EXPERIENCE COMPONENT OF THE INTERNSHIP Participation consists of various commercial tasks/activities/projects that result in achieving the learning o utcomes and that relate to one or more of the following five components: • Drawing up an analysis ; • Making a recommendation ; • Creating a design ; • Creating a (physical) item ( product ); or • Carrying out something ( action ). 2.3 RESEARCH ASSIGNMENT The research that you will conduct during your internship includes an analysis of a commercial issue , which ties in with the learning outcomes. Subsequently, you will deliver on the basis of this analysis , at least one of the following products : • Making a recommendation ; • Creating a design ; • Creating a (physical) item ( product ) ; or • Carrying out something ( action ) 2.4 THE INTERNSHIP PORTFOLIO The internship portfolio consists of the following components, by means of which you demonstrate the learning outcomes: • Personal learning objectives; • Interview reports; • Interim and final evaluations; • Logbook. Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 6 During the Internship Preparatory Course you formulated two specific personal learning objectives. These learning objectives give relevance to your internship and are important for your future career. These personal learning objectives refer to the social, communication and self - management skill s of the Bachelor of Commerce. During your internship, you will regularly discuss your progress with your company supervisor and your supervising lecturer. You are to draw up reports on these interviews. The company supervisor will conduct an interim eval uation and the company supervisor and student will conduct a final evaluation. The logbook comprises biweekly reports. Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 7 3 PREPARATION This section describes the preparations you need to make before starting on your internship. 3.1 APPLYING FOR AN INTERNSHIP AND REQUIREMENTS TO BE MET BY THE INTERNSHIP AND HOST COMPANY Not every company and not every assignment is right for an internship. Read the following conditions carefully: • The internship amounts to at least 800 hours and upon successful completion will yield 30 ECs; • The research assignment must be carried out independently. • Due to summer holidays, NO supervising lecturer will be available between approx. mid - July and Septemb er. • There are two times during the year that you can start on an internship, period 1.1 and period 3.1 You must submit a request to the Examination Committee should you wish to deviate from this schedule. • The internship must be carried out in Year 3 of th e study programme, semester 1. I f you want to devia t e from this, you need to discuss this with your study coach ( for example in case of taking a minor that is only offered in semester 1) • Reports must be written in Dutch or in English. • The internship mus t be completed (incl. a score entered in Progress) within 1 month after the last internship day. If the internship cannot be completed within the stipulated period (the reason must be reported to the supervising lecturer and the Examination Committee no la ter than one month before the end date of the internship), the internship must be repeated. • The size of the company must be sufficient for achieving the required learning outcomes at level 2 (see appendices A1 and A2). • During your internship you must be ab le to immerse yourself in a company culture, which is why we require that you work in a setting with at least 10 colleagues. Exceptions are only permitted in isolated cases (see Appendix B). • Furthermore, it is important that there is at least 1 marketing/s ales/communication employee in the company from whom you can learn. • The company must assign someone to supervise you during your internship. As a minimum, this person’s professional and intellectual ability must be at HBO level. • The company must have a com mercial issue (research assignment; see 3.2). • The company can and is willing to provide the student with the necessary (financial) information in order to provide an insight into the commercial issue. • F amily members may not be involved in the internship. This means that the student may not do an internship in their parents’ or relatives company • Only 1 other CE student at NHL Stenden is allowed to do an internship in the same company during the same semester. 3.2 THE RESEARCH AS SIGNMENT An important component is the formulation of the (provisional) research assignment. The instructions provided in Appendix C are helpful in this regard . It is important that the research area has at least an external component (field research) and that ideally you make contact with (potential) customers. It is advisable to discuss your problem definition with the company when applying for your internship. Your research must be of use to the company and should be in line with your skills. The followi ng components should be described in order to arrive at a main research question. The (provisional) problem definition always includes: Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 8 • The situation analysis What kind of company is it? / Which markets does it operate in? / How large is the company? • The problem analysis What does it concern? / What is the problem ? / In wh i ch area does the company or organisation need advice? / Why? • The objective of the assignment. What is to b e achieved with the assignment? In this objective you should state what you aim to achieve (goal), how you will do that and measure that (criterion) and if necessary, what preconditions (limitations) apply. In addition, you should indicate how, in what type of plan, you will present your findings (see examples of internship research sheets used during the Internship Preparatory Course). Make a distinction here between the business objective and the research objective. • The question . What information is needed in order to provide sound advice? Which questions must be answered? The internship coordinator assesses the description of the formulated research assignment. Once it has been approved and you meet all other conditions, a supervising lecturer is appointed to supervis e the assignment. 3.3 ADMISSION TO INTERNSHIP In order to start on the internship, you must meet a number of conditions, namely: • You have passed your propaedeutic exam. • You obtained 45 ECs in the main phase. • You have submitted two (digital) registration forms: o Application form for admission to the CE study programme internship period; o Registration form for CE study programme internship position. 3.4 INTERNSHIP ADMISSION PROCEDURE You apply for the internship using the ‘Application form for admission to the CE study programme internship period’ (form 1). You must also submit a ‘registration form for a CE study programme internship position’ (form 2). In this form you state the details of the host company, the number of employees, the overall design of your research, etc. (TIP: Discuss the points stated on this form during your application interview with the host company). After you have completed this form electronically, have it signed by the company supervisor to confi rm the agreements. If you do not (yet) meet the conditions (3.3) you must state this when submitting form 1 and form 2. Email both forms in one email to the internship coordinator (see the time schedule in Chapter 6 for the ‘submit by’ date. After the cont ent has been approved by the internship coordinator ( Klaas Kinderman (Leeuwarden) or Rink Groenveld (Emmen)) and if you meet the conditions for admission to the internship period, a supervising lecturer will be assigned You will be notified who your super vising lecturer is . Then make an appointment with them to briefly discuss your internship on the basis of your 'registration form for a CE study programme internship position'. Please note: You may only start the internship if you have met the afore - mentio ned conditions. If you do not (yet) meet the conditions for being accepted for an internship, you can submit an exemption request to the Examination Board. (Emmen: examencommissie.commerce.emm en@nhlstenden.com or Leeuwarden: examencommissiecommercieleeconomie@nhlstenden.com ). In that case you must enclose a study plan and clearly motivate why you think you should be allowed to start on the internship. Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 9 3.5 INTERNSHIP CONTRACT An internship concerns an agreement between three parties: the student, the company and the university of applied sciences. This agreement is recorded in an internship contract , in triplicate , to be signed by all three parti es. The student, the company, and NHL Stenden each receive a copy. It is the responsibility of the student to ensure that the contracts are signed and submitted. Internship contracts can be found on BlackBoard. The contract is to be signed on behalf of NHL Stenden. You can send it to the study programme secretariat (Emmen) or to the internship consultant (Leeuwarden). The signed internship contracts must be submitted before the start of the internship. If the host company has its own internship contract, yo u must make sure that NHL Stenden receives a copy of that contract (send it to the study programme secretariat (Emmen) or to the internship consultant (Leeuwarden)). In this case, NHL Stenden does not sign the internship contract, so pay close attention to the stipulations in the host company’s contract. 3.6 REMUNERATION FOR INTERNS It is customary for companies both in the Netherlands and abroad to usually grant interns a compensation sum of €200 to €400 per month. Some companies do not compensate their intern s. Many large companies have their own fixed rules for compensating interns. The Marketing Management study programme is not liable or responsible for the compensation for interns. If you are determined to get a paid internship, you should be hasty in looking . But remember that an educational internship that meets the requirements is paramount! 3.7 INTERNSHIP INSURANCE NHL Stenden has taken out a collective liability and ac cident insurance for 'trainees' (read: interns). Where health insurance is concerned, we recommend that you contact your insurance company to see if you need additional insurance during your internship. This is especially of crucial importan ce if you are g o ing abroad. 3.8 CHANGING YOUR ADDRESS AND PHONE NUMBER IN STUDIELINK If you temporarily need to relocate for your internship (both in the Netherlands and abroad) you need to change your address in Studielink. Also make sure you register your personal phone nu mber here so you can be reached during your internship. Remember to change the information again when you return. 3.9 TELEPHONE CONTACT WITH HOST COMPANY Make sure you contact your company supervisor a week prior to your first day to remind them of your arrival and to check that all arrangements are definite for when you arrive . It will give your company supervisor the opportunity to set up a workplace for you, if that hasn't been arranged yet. Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 10 4 EXECUTION During your internship you will work in an organisation/company for the duration of one semester. It is important that the organis ation providing the internship (the host organisation or company) offers both practical work experience and research opportunities. Usually the ratio is 70 - 80% work experience and 20 - 30% research opportunities. 4.1 THE INTERNSHIP The internship comprises a pra ctical work experience component , a research project and an internship portfolio. Once the internship is approved and the supervising lecturer has been assigned, you can start your internship on the agreed upon date. During your internship, the NHL Stenden supervising lecturer is your contact person and assessor and the host company supervisor is your coach. For the following components of the internship there are certain dates and deadlines for making appointments, submitting documents, etc. See Chapter 6 for the time schedule and deadlines. 4.2 PRACTICAL WORK EXPERIENCE COMPONENT OF THE INTERNSHIP The practical work experience component of the internship consists of varying commerce related tasks, activities and (small) projects. During the internship it is important that you record your tasks and activities, so that you can include them in your final report. 4.2.1 THE DEPARTMENT Here, you provide a more detail ed description of the department in which you do your internship. Write about things like: What are the main tasks of the department? Which officials work there? How is the work organised? If you wish, you can add a chart showing how the work activities ar e related. What is the relationship of this department with other departments? Et c. 4.2.2 TASKS/ACTIVITIES/PROJECTS ( NOT THE RESEARCH ASSIGNMENT ) Describe the tasks/activities/projects you have performed during your internship. Break them down by analyses you pe rformed, recommendations you made, designs you created, physical items ( products ) you delivered or actions you took. When reporting on the above topics, include aspects such as: • What were your tasks/activities/projects? • Detail h ow you carr ied them out ? • What tools did you use? • What information did you need? • How did you find your information? • Which other colleagues were involved? • What problems did you encounter? • How did you solve those problems? • What did your internship achieve for the organisa tion? Provide evidence of this. • Etc. To carry out the tasks/activities/projects , use the methods and techniques you have learned (working methodically, research skills). The assessment form for the practical work experience component of the internship can be found in Form 9 The final report on this component may comprise no more tha n 15 A4 - size pages, excluding appendices. Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 11 4.3 WRITING THE RESEARCH DESIGN AND THE RESEARCH REPORT The research that you will conduct during your internship comprises the analysis of a commercial issue, which meets the learning outcomes, and the subsequent delivery of one of the following products on the basis of that analysis: • Making a recommendation ; • Creating a design ; • Creating a (physical) item ( product ); or • Carrying out something ( action ). Before you start analysing the issue, you must draw up a research design. Appendix C Guidelines for Research Design contains the table of contents of the research design with a number of guiding questions that can help you to clarify the contents of the research approach. You are also encouraged to consult additional (market research) literature to enrich your research. You can also discuss your research design with your supervising lecturer. A condition stipulates that field research is also included in your research desi gn and that you clearly state which product you will deliver (recommendation, design, product or action) based on the analysis. You must also submit the research design to the company supervisor. Your supervising lecturer is to assess the adequacy of your research design before the research may be conducted. Form 7 Research Design Assessment Form is used for this purpose. Once your research design is approved , you may start conducting your research Appendix D lists the elements that should be included in your research report. The research assignment assessment form can be found in Form 10 . The deadlines are listed in Chapter 6. Please observe these deadlines, because the lecturers have to coordinate the documents, which also takes time. The fin al report on this component may comprise no more than 15 A4 - size pages, excluding appendices. 4.4 THE INTERNSHIP PORTFOLIO The internship portfolio consists of the following components: • Personal learning objectives; supporting documents + feedback from stakeho lders on development + reflection; • Interview reports; • Logbook; • Interim evaluations; • Two final evaluations (by company supervisor and student). 4.4.1 PERSONAL LEARNING OBJECTIVES; SUPPORTING DOCUMENTS + FEEDBACK FROM STAKEHOLDERS ON DEVELOPMENT + REFLECTION; Duri ng the Internship Preparatory Course you formulated two specific personal learning objectives. These learning objectives give relevance to your internship and are important for your future career. These personal learning objectives refer to the social, com munication and self - management skills of the Bachelor of Commerce. Your personal learning objectives are discussed during the supervising lecturer’s first visit. It is therefore important that you have a clear idea of what you will work on. Based on thes e objectives you can seek out situations from which you can learn and thus make even better use of your internship. At the end of the internship, you must demonstrate your progress towards your pre - defined learning objectives by submitting an internship portfolio in which, in addition to evidence that you have worked on your learning Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 12 objectives, you also request feedbac k from various parties on the part you played in relevant situations. Form 8 contains the aspects on which your personal evaluation will be assessed. Examples of supporting documents that can demonstrate skills are: • 360 degree feedback including reflection and improvement plan; • Authentic and current assessments by internship supervisor, colleagues and supervising lecturer; • Your own reflection, based on the STARR method, for example. Example Suppose the learning goal is to impro ve your communication skills. In that case it is important that you look for situations in which you have to apply your communication skills during your internship, for example when leading a meeting, conducting face - to - face interviews, calling customers b y telephone, etc. You will ask various parties during the various phases of your internship to provide feedback on your performance (this can be in writing, but also by means of a video clip) in order to demonstrate your development. 4.4.2 INTERVIEW REPORTS Duri ng your internship, you will regularly discuss your progress with your company supervisor and your supervising lecturer. You are to draw up a separate report on the visit of your supervising lecturer, during which your company supervisor was also present ( see Form 3 ). You are to write a brief report and send it to the stakeholders inform ing them of your progress , interviews and agreements made (see Form 4 ). 4.4.3 LOGBOOK The student completes a biweekly report (see Form 6 ). The form must be initialled by the company supervisor and then emailed to the supervising lecturer. A copy of the biweekly report is added to the internship portfolio. The joint biweekly reports constitute the logbook. 4.4.4 INTERIM AND FINAL EVALUATIONS The interim evaluation is completed by the company supervisor and sent to the supervising lecturer (see Form 5 ). The student is responsible for the timely provision of the interim evaluation form to the company supervisor. A copy is added to the internship portfolio. The final evaluation is comple ted by both the company supervisor ( Form 11A ) and the student ( Form 11B ). Both evaluation forms are added to the internship portfolio. 4.5 INTERNSHIP VISIT At the start of your internship, your supervising lecturer will visit you if the host company is within reasonable travel distance (up to approximately 250 km). In principle, students whose internships are furth er afield than 250 kilometres are not visited, but contact is maintained by email and Microsoft Teams. The first visit usually takes place within fou r weeks after the start of the internship. The appointment is made by the student. The company supervisor is also present during this meeting. It is important that the first draft of the research design is ready in time for the visit and that the supervisi ng lecturer has had sufficient time to study it. Both the supervising lecturer and the student can then prepare themselves properly. The supervising lecturer should be in contact with you and the company supervisor during the visit. When making the appoint ment, also send an agenda containing discussion items. After the first internship visit , write a detailed report on the interview (see Form 3 ). Internship Guide Business Economics 2022 - 2023 BlackBoard course Leeuwarden: 3 MMST Internship domain Marketing BlackBoard course Emmen: CIB - STA Bachelor CE & MM Internship/Internship 13 The discussion topics include: • Getting acquainted • How is the internship going so far? • The intern's research: which commercial issue do you plan to analyse and what will it lead to (recommendation, design, product or action) (CREATIVITY IS REWARDED!) • What does your work consist of? What are you occupied with? • What are the intern’s personal l earning objectives (as determined during the Internship Preparatory Course, related to the learning outcomes) and what do you need to be able to work on them? 4.6 INTERNSHIP RETURN DAYS Two internship return days are planned (2x 1 half - day). The f