O n li n e R e put a t i on Ma n a ge m e nt L os A n gele s A pr a c t ic a l g u ide f or b us i n e ss e s t h a t w a nt to prot ec t t hei r b r a n d , w i n c ustom e r trust a n d c ontro l w h a t L os A n gele s s e a r che s fi n d C a lif orn i a I n f ot ech www c a lif orn i a i n f ot ech c om ONL I N E R E PUT A T I ON M A N AGE M E NT LOS A N GE L E S W h y R e put a t i on Ma tt e rs i n L os A n gele s L os A n gele s i s on e o f t he most c omp e t i t i v e b us i n e ss m a r ke ts i n t he wor ld E nt e rt a i nm e nt , he a l t hc a r e , r e a l e st a t e , leg a l s e rv ice s , h osp i t a li ty a n d t ech no l o g y c omp a n ie s a ll c omp e t e f or t he s a m e l o c a l c ustom e rs , a n d t h os e c ustom e rs r e s e a r ch bef or e t he y b uy B ef or e som e on e c a ll s , v i s i ts or s ig ns a c ontr a c t , t he y s e a r ch your n a m e W h a t t he y s ee i n t he fi rst r e su l ts decide s w he t he r you e a rn t he n e xt st e p T h a t i s w h y on li n e r e put a t i on m a n a ge m e nt L os A n gele s h a s bec om e a c or e b us i n e ss f un c t i on r a t he r t h a n a n opt i on a l e xtr a M ost c onsum e rs r e a d on li n e r e v ie ws bef or e ch oos i n g a l o c a l b us i n e ss Pa ge 1 i s w he r e most s e a r che rs stop l oo ki n g f or a nsw e rs 24/7 your r e put a t i on i s v i s ible , w he t he r you m a n a ge i t or not W h a t i s on li n e r e put a t i on m a n a ge m e nt ? O n li n e r e put a t i on m a n a ge m e nt ORM i s t he on g o i n g pr a c t ice o f mon i tor i n g , s h a p i n g a n d prot ec t i n g h ow your b r a n d a pp e a rs a c ross s e a r ch e n gi n e s , r e v ie w p l a t f orms , n e ws s i t e s a n d so ci a l m edi a I t i s not a b out hidi n g t he trut h I t i s a b out m a ki n g sur e a cc ur a t e , pos i t i v e a n d hel p f u l i n f orm a t i on a b out your b us i n e ss i s e a sy to fi n d , a n d t h a t pro ble ms a r e h a n dled qu ickl y a n d pro fe ss i on a ll y W he r e your r e put a t i on i s b u il t S e a r ch r e su l ts : t he li n k s a n d sn i pp e ts s h own f or your b r a n d n a m e a n d le a de rs hi p R e v ie w s i t e s : G oo gle B us i n e ss P ro file , Y el p , T rustp il ot a n d i n d ustry di r ec tor ie s S o ci a l m edi a : c omm e nts , m e nt i ons a n d t he ton e o f your own posts N e ws a n d bl o g s : pr e ss c ov e r a ge , op i n i on p iece s a n d f orum t h r e a d s Y our own w eb s i t e : t he most c ontro ll a ble a ss e t you h a v e K e y t a ke a w a y : I n a ci ty a s v i s ible a s L os A n gele s , a s i n gle un a nsw e r ed c omp l a i nt or out d a t ed a rt icle c a n c ost mor e le a d s t h a n most b us i n e ss e s r e a li z e C a lif orn i a I n f ot ech Pa ge 2 ONL I N E R E PUT A T I ON M A N AGE M E NT LOS A N GE L E S T he R i s k s o f a n U nm a n a ged R e put a t i on Ma ny b us i n e ss e s on l y t hi n k a b out r e put a t i on a f t e r som e t hi n g g o e s wron g B y t he n , n eg a t i v e c ont e nt m a y a l r e a d y r a n k w ell a n d be s h a r ed w idel y C ommon r i s k s i n cl u de : L ost le a d s a n d s a le s P rosp ec ts w h o s ee poor r a t i n g s or un a nsw e r ed c omp l a i nts o f t e n ch oos e a c omp e t i tor w i t h out c ont a c t i n g you W e a k s e a r ch pr e s e n ce N eg a t i v e or i rr ele v a nt p a ge s c a n outr a n k your own w eb s i t e f or your b r a n d n a m e H i r i n g diffic u l t ie s C a n did a t e s check e mp l oy e r r e v ie ws A poor i m a ge m a ke s top t a le nt h a r de r to a ttr a c t L ow e r trust a n d pr ici n g pow e r S tron g r e put a t i ons support pr e m i um pr ici n g W e a k on e s f or ce di s c ount i n g Reputation Health Dashboard 4.3 average rating Positive Neutral Negative Monitor sentiment, respond fast, and grow positive reviews. I ll ustr a t i on : tr a cki n g s e nt i m e nt a n d r a t i n g s i s t he f oun d a t i on o f r e put a t i on m a n a ge m e nt W h o be n efi ts most ? M edic a l , de nt a l a n d w ell n e ss pr a c t ice s t h a t de p e n d on p a t ie nt trust La w fi rms , fi n a n ci a l a d v i sors a n d ot he r pro fe ss i on a l s e rv ice s R e st a ur a nts , h ot el s a n d r e t a il b r a n d s w i t h high r e v ie w vo l um e E x ec ut i v e s , f oun de rs a n d pu blic - f a ci n g pro fe ss i on a l s S t a rtups a n d a ge n cie s b u ildi n g c r edibili ty i n a c row ded m a r ke t C a lif orn i a I n f ot ech Pa ge 3 ONL I N E R E PUT A T I ON M A N AGE M E NT LOS A N GE L E S O ur A ppro a ch to R e put a t i on Ma n a ge m e nt E ffec t i v e on li n e r e put a t i on m a n a ge m e nt L os A n gele s pro g r a ms c om bi n e mon i tor i n g , c ont e nt , r e v ie ws a n d S E O C a lif orn i a I n f ot ech ' s pro fe ss i on a l on li n e r e put a t i on m a n a ge m e nt s e rv ice s f o ll ow a cle a r , r e p e a t a ble pro ce ss 1 R e put a t i on a u di t W e r e v ie w s e a r ch r e su l ts , r e v ie w pro file s , so ci a l a cc ounts a n d pr e ss m e nt i ons to e st a bli s h w he r e your b r a n d st a n d s to d a y 2 S tr a t eg y a n d g o a l s W e defi n e pr i or i t ie s : w hich r e su l ts to str e n g t he n , w hich i ssu e s to a dd r e ss fi rst , a n d h ow su cce ss w ill be m e a sur ed 3 M on i tor i n g a n d a le rts W e tr a ck n e w r e v ie ws a n d m e nt i ons so pro ble ms a r e spott ed e a r l y r a t he r t h a n di s c ov e r ed b y c ustom e rs 4 C ont e nt a n d S E O W e pu bli s h a ut h or i t a t i v e c ont e nt a n d opt i m i z e your own ed prop e rt ie s so pos i t i v e , a cc ur a t e p a ge s r a n k prom i n e nt l y 5 R e v ie w ge n e r a t i on a n d r e spons e W e hel p you c o llec t ge nu i n e r e v ie ws f rom s a t i s fied c ustom e rs a n d c r a f t c a l m , pro fe ss i on a l r e p lie s to c r i t ici sm 6 R e port i n g a n d r efi n e m e nt R eg u l a r r e ports s h ow r a t i n g s , v i s ibili ty a n d s e nt i m e nt tr e n d s , so w e c a n kee p i mprov i n g r e su l ts E t hic a l b y de s ig n : W e f o c us on ge nu i n e r e v ie ws , tr a nsp a r e nt c ommun ic a t i on a n d c omp li a nt t a c t ic s W e n e v e r us e f a ke r e v ie ws or dece pt i v e pr a c t ice s C a lif orn i a I n f ot ech Pa ge 4 ONL I N E R E PUT A T I ON M A N AGE M E NT LOS A N GE L E S P r a c t ic a l T i ps Y ou C a n U s e T o d a y E v e n bef or e e n g a gi n g a sp eci a li st , t he s e h a bi ts m a ke a m e a sur a ble diffe r e n ce f or a ny L os A n gele s b us i n e ss 1. S e a r ch yours elf r eg u l a r l y S e a r ch your b r a n d , own e rs a n d ke y st a ff i n a pr i v a t e b rows e r w i n d ow N ot e w hich p a ge s a pp e a r on p a ge on e a n d w h a t t he y s a y 2. C l a i m a n d c omp le t e e v e ry pro file V e r if y your G oo gle B us i n e ss P ro file a n d fill i n h ours , s e rv ice s a n d p h otos K ee p your n a m e , a dd r e ss a n d p h on e num be r c ons i st e nt a c ross di r ec tor ie s 3. R e spon d to e v e ry r e v ie w T h a n k pos i t i v e r e v ie w e rs b y n a m e a n d m e nt i on sp ecific s A nsw e r n eg a t i v e r e v ie ws qu ickl y , po li t el y a n d o ffli n e - r e so l ut i on f o c us ed N e v e r a r g u e pu blicl y or r e v e a l pr i v a t e c ustom e r de t a il s 4. A s k h a ppy c ustom e rs f or feedb a ck S e n d a s h ort , f r ie n dl y r e qu e st a f t e r a su cce ss f u l j o b or v i s i t Ma ke i t e a sy w i t h a di r ec t r e v ie w li n k b y e m a il or t e xt 5. P u bli s h hel p f u l c ont e nt S h a r e c a s e stu die s , FA Q s , n e ws a n d e xp e rt a rt icle s on your own s i t e K ee p so ci a l pro file s a c t i v e a n d pro fe ss i on a l D o B e t i m el y , tr a nsp a r e nt a n d c ons i st e nt T r e a t feedb a ck a s i ns igh t A vo id B uy i n g r e v ie ws , dele t i n g h on e st c r i t ici sm or r e spon di n g w hile a n g ry C a lif orn i a I n f ot ech Pa ge 5 ONL I N E R E PUT A T I ON M A N AGE M E NT LOS A N GE L E S C h oos i n g t he R igh t Pa rtn e r N ot a ll prov ide rs a r e e qu a l W he n e v a l u a t i n g a p a rtn e r f or on li n e r e put a t i on m a n a ge m e nt L os A n gele s , l oo k f or : T r a nsp a r e n c y : cle a r s c op e , t i m eli n e s a n d r e port i n g , w i t h no g u a r a nt eed - r e mov a l cl a i ms L o c a l m a r ke t k now ledge : e xp e r ie n ce w i t h L os A n gele s a u die n ce s , c omp e t i tors a n d i n d ustr ie s I nt eg r a t ed e xp e rt i s e : S E O , c ont e nt , so ci a l a n d r e v ie w m a n a ge m e nt un de r on e roo f E t hic a l pr a c t ice s : c omp li a n ce w i t h p l a t f orm g u ideli n e s a n d t he l a w M e a sur a ble r e su l ts : d a s hb o a r d s a n d KP I s t ied to your b us i n e ss g o a l s W h a t r e su l ts to e xp ec t R e put a t i on wor k i s a l on g - t e rm i nv e stm e nt Ma ny b us i n e ss e s s ee e a r l y g a i ns i n r e v ie w vo l um e a n d r e spons e qu a li ty w i t hi n t he fi rst fe w w eek s , w hile s e a r ch r e su l ts a n d s e nt i m e nt typ ic a ll y i mprov e st e a dil y ov e r s e v e r a l mont h s F r e qu e nt l y a s ked qu e st i ons C a n n eg a t i v e c ont e nt be r e mov ed ? O n l y w he n i t v i o l a t e s p l a t f orm po licie s or t he l a w O t he rw i s e , t he be st a ppro a ch i s to b u ild stron ge r , mor e r ele v a nt c ont e nt a n d r e spon d pro fe ss i on a ll y I s r e put a t i on m a n a ge m e nt on l y f or c r i s e s ? N o P ro a c t i v e m a n a ge m e nt i s mor e effec t i v e a n d le ss c ost l y t h a n r e a c t i n g a f t e r d a m a ge i s d on e R e a d y to prot ec t your b r a n d ? C a lif orn i a I n f ot ech hel ps L os A n gele s b us i n e ss e s b u ild trust , i mprov e v i s ibili ty a n d st a y i n c ontro l o f t hei r on li n e story C ont a c t our t e a m f or a r e put a t i on r e v ie w a n d a t a il or ed p l a n www c a lif orn i a i n f ot ech c om C a lif orn i a I n f ot ech Pa ge 6