FREE PDF GET GOING ALREADY PLAIN-SPOKEN PLAYBOOKS FOR PEOPLE WHO WANT TO START NOW Your First Digital Product, In One Weekend Seven things to get right before you open ChatGPT. A free PDF from Get Going Already. Free. No email required. Keep it, print it, send it to the person who keeps asking you how to start. getgoingalready.com GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT WHAT THIS IS Read this in ten minutes. It saves you a weekend. Most first digital products do not fail because the idea was bad. They fail because the thing was too big to finish, the promise was never written down, and nobody was ever told it existed more than once. You can fix all three this weekend. Below are the seven decisions that matter, in the order they matter, and every one of them points back to the step in the full guide where I walk through it line by line. Read this in ten minutes. Then pick the one tip you are worst at, and do that one today. THE SEVEN, IN ORDER 01 Pick something you can finish by Sunday night 02 Write the promise before you write the product 03 Build it in three passes, never one prompt 04 Make ChatGPT interview you first 05 Price it like a product, not a favor 06 One page, one job 07 Promote it on free channels for fourteen days Get Going Already - getgoingalready.com 2 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT TIP 01 Pick something you can finish by Sunday night The first product fails for one boring reason: it was too big to finish. A 40-video course. A 200-page book. A membership with a login. Pick something you can hand over finished this weekend — a guide of 3,000 to 8,000 words on one narrow problem, a set of 10 to 20 templates, a checklist with a short explainer, or a swipe file of 25 annotated examples. The test is simple: can you hand someone the finished file by Sunday night? If not, cut the scope until you can. A finished small thing outsells an unfinished impressive one every single time. Choose it by looking at what people already ask you. The question you have answered twice by email is the product. If nobody has asked you anything yet, pick the problem you solved most recently — you still remember how confusing it was, and that memory is what a buyer is actually paying for. IN THE GUIDE Step 1 has the scope test, plus the list of what a first product should never be. Get Going Already - getgoingalready.com 3 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT TIP 02 Write the promise before you write the product Before you open ChatGPT, fill this in on paper: “This helps [specific person] get [specific outcome] in [specific time or effort] without [the thing they dread].” Two rules. First, the outcome has to be something a buyer can check. “Grow your brand” cannot be checked. “A publish-ready product page in one afternoon” can. Second, the dread clause does the selling — naming the thing they are afraid of (the software, the ads, the 40-hour week) is what makes the promise feel written for them. If you cannot fill the sentence in, you do not have a product yet. You have a topic. Go back to tip one. IN THE GUIDE Step 2 walks the sentence until it is specific enough to put straight on a sales page. Get Going Already - getgoingalready.com 4 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT TIP 03 Build it in three passes, never one prompt One prompt gives you something that reads like a blog post with a table of contents stapled to the front. Three passes give you a product. Pass one, structure only: ask for an outline, one line per section, serving the single outcome in your promise. Accept nothing else, and cut every section that does not serve it. Pass two, fill: take one section at a time and ask for it in the buyer's language, with an example, and with the step someone actually does next. Pass three, voice and trim: paste the draft back and ask for a 30% cut, no hedging, short sentences. That last pass is what stops it sounding generated. Never ask for the whole thing at once. The bigger the ask, the more average the answer. IN THE GUIDE Step 3 has the three passes written out, and the seven prompts that drive them. Get Going Already - getgoingalready.com 5 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT TIP 04 Make ChatGPT interview you first Before it writes a word, say: “Ask me ten questions about my buyer, my promise, and what I have already tried. Then wait for my answers.” Answer them badly and the outline is generic. Answer them specifically and the outline is yours. The questions are the valuable part — they show you exactly where your thinking is thin, which is usually one step before the buyer would have found out. Keep the answers. They become your sales page copy almost word for word, because they are already in the buyer's language. IN THE GUIDE The interview prompt is in the guide, with the follow-up questions that drag out the specifics. Get Going Already - getgoingalready.com 6 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT TIP 05 Price it like a product, not a favor Nineteen to forty-nine dollars is the normal range for a first guide, and the number is part of the promise: it tells the buyer how seriously to take it, and how seriously to work through it. A $7 product gets skimmed and forgotten. The same file at $19.95 gets opened on Monday. Do not discount to feel safe — you are not selling paper, you are selling the shortcut past the confusion you already went through. And never price by word count. Price by the outcome the buyer can check. IN THE GUIDE Step 5 covers the price anchors, what belongs in each tier, and how to raise the price later. Get Going Already - getgoingalready.com 7 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT TIP 06 One page, one job Your product page has exactly one job: get the right person to press buy. One promise at the top, one price, one button repeated three times, proof, and a short FAQ that answers the three objections in the buyer's own words — will this work for me, how long will it take, what if it is not for me. No menu of other products, no newsletter pop-up over the button, no sidebar. Every extra link is a way to leave. IN THE GUIDE Step 7 gives you the page skeleton and the copy blocks in the order they go on the page. Get Going Already - getgoingalready.com 8 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT TIP 07 Promote it on free channels for fourteen days You do not need ads. You need fourteen days of the same message in the places your buyer already stands: answer the questions you get asked, in public; post one useful thing a day on one platform; borrow an audience you already belong to; put the offer inside the free thing you give away; and ask every buyer for one introduction. One channel, one offer, fourteen days. Not five channels for two days each — that is how a launch produces nothing and still feels like it took everything you had. IN THE GUIDE Step 8 and Step 9 have the channels, the 14-day calendar, and the launch checklist. Get Going Already - getgoingalready.com 9 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT BEFORE YOU BUILD The five mistakes that cost the most If you only avoid these, you are ahead of most first launches. - Building before the promise is written. A weekend of work on a product nobody asked for. - One giant prompt instead of three passes. Output that needs rewriting anyway. - Pricing low to feel safe. It buys a cheaper buyer, not more buyers. - A page with three products on it. Three offers means no offer. - Telling people once. One mention is not a launch, it is a whisper. What to do when nobody buys It is almost never the price. Check in this order, and fix the first one that is true: - The wrong person saw it. Change where you talk, before you change the product. - The promise was unclear. Rewrite the first line of the page as the promise sentence. - The page asked for too much. One button, one price, one outcome. - You told them once. Say it again, differently, for two weeks. Then keep going. Most first products sell their tenth copy in week three, not hour three. Get Going Already - getgoingalready.com 10 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT THE STEP-BY-STEP The tips above are the map. The guide is the walking. Everything on the previous pages is one step of a nine-step system, in order, with the exact prompts, the worksheets and the fourteen-day plan. It is the difference between knowing what to do and having it done by Sunday night. THE FULL SYSTEM Your First Digital Product With ChatGPT $19.95 Create it, price it, and promote it without paid ads. One weekend from an idea to somebody's receipt — with the prompts that get you there. - Nine steps, in order, from picking the product to the first fourteen days - Seven prompts to copy — structure, fill, trim, price, page, promotion - The promise worksheet and the pricing section - The product-page skeleton and the launch checklist getgoingalready.com/first-digital-product Instant access. Read it in the browser or download the PDF. OR TAKE THE WHOLE LIBRARY Or take everything, once - $99 One payment covers every guide I have written and every guide I publish after today. No subscription, no upsells later. Get Going Already - getgoingalready.com 11 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT EVERYTHING BELOW, ONE PAYMENT - Get Going Already - Digital edition · all four stages · instant access - The $100 a Day Starter - 11 steps · 14 days · 9 copy-and-paste scripts - Use AI to Automate Your Marketing - 13 chapters · 9 prompts - How to Start a Viral Faceless YouTube Channel - 10 steps · first-30-days plan · checklist - How to Get Buyer Traffic From YouTube - 10 steps · first-30-days plan · checklist - Your First Digital Product With ChatGPT - 9 steps · 7 prompts · 14-day plan getgoingalready.com/guides Every guide below, plus every future guide and revised edition. Get Going Already - getgoingalready.com 12 GET GOING ALREADY YOUR FIRST DIGITAL PRODUCT START NOW One small thing, one page, one price. You do not need a course, a funnel, or a launch week. You need one small thing that solves one specific problem, a page that explains it, and a way to take money for it. ChatGPT can do most of the typing. It cannot do the deciding, and the deciding is the part that makes money. That is what the guide is for. Start now. The weekend you keep planning to use is the same weekend you had last month. — Shawn, Get Going Already TWO DOORS, PICK ONE - The ChatGPT guide on its own - $19.95 - getgoingalready.com/first-digital-product - Every guide I have written and everything next - $99 - getgoingalready.com/guides Go to getgoingalready.com Get Going Already - getgoingalready.com 13