Difference Between Onsite and Offsite Search Engine Optimisation Search Engine Optimisation helps your business rank well on search engines through the offsite and onsite practices. Understanding the difference between onsite and offsite SEO will help you create the most appropriate keywords, tags and content. It will also help you determine which methods you can use for your website and what will work for your business. Onsite SEO Onsite SEO refers to everything you do to maximise the potential of all the pages of your website. This starts with a well-built and search engine friendly site. It also includes having all pages of your website usable on all browsers, such as Google Chrome, Internet Explorer, Mozilla Firefox and many others. This means that during the web design process, onsite SEO has already began. Factors to be considered during onsite SEO Adelaide include tags, keywords and content. Tags are the page titles and descriptions that come with your pages so that your site attracts people’s interest. Applying the right tags will help you gain more readers. The content of your website should be updated consistently and should contain unique and high quality posts. All content should follow the latest Google webmaster guidelines and must include the right number of keywords within every article. Overusing keywords should be avoided at all times. If you think you cannot create web content on your own, you may need the help of an SEO company. Offsite SEO Offsite SEO involves two major techniques—one involves advertising your website to social networks and relevant directories, and the other involves obtaining links to your page from other high quality and relevant websites. This means that offsite SEO is basically a combination of linking, advertising and social bookmarking, which are done right after onsite SEO Adelaide is accomplished. Offsite SEO is considered as a reliable method of bringing in non-organic and organic traffic to your site. Types of Offsite SEO Link Building— This can be done manually or automatically, although Google discourages automated back linking since this increases the possibility of being linked to irrelevant sources, which may result in getting penalised by Google and gaining low search engine rankings. Manual link building is better but it takes a longer time and demands bigger monetary investment. Social Bookmarking— This is one of the most effective ways of promoting your website. Creating a Facebook or Twitter page can bring targeted traffic to your business but you need to be very careful as the social media can be as dangerous as it is effective. For instance, competitors can create a fake account to destroy your good name, so you will need to work hard to protect your online reputation. Advertising— You can always invest on online advertising if you are determined to increase the visibility of your website. This can be costly so it is best to carefully consider your budget before taking action. Study the return of investments or whether paid advertising can really convert visitors into paying clients.