Caroline Sellke Product Management & UX Leader 59 Homestead, SF, CA 94114 646.239.7666 · heyimcaroline@gmail.com linkedin , photoshelter lattice , sonic fuel recipe , personal website , @ cobaline Skills agile software development people management cross-functional leadership product mgmt coaching UX research & synthesis human-centered design design sprint facilitation data systems integration Hobbies soundtracking past, current, & hypothetical experiences all of the mexican food fellowship in the church of the dude climate change reality advocacy thrusting personalized mixtapes upon others Profile Battle-tested, human-centered product & UX leader. Professionally raised by engineers in an NYC startup solving problems for photographers. Currently a proud member of a inspired team hellbent on making clean energy accessible to everyone. Forever devoted to building mission-driven products that happen to be fun to use. Employment History Staff Product Manager, Sunrun March 2020 — Present Transitioned to an individual contributor role in order to lead two strategic workstreams: A comprehensive MarTech systems integration and the end-to-end digital transformation of the customer journey (acquisition -> 20-year relationship) Senior Manager, Software Product Management, Sunrun (SF, CA) November 2015 — March 2020 • Launched Sunrun's first UI/UX design team in 2015; grew to 7 by 2019 • Led product management for Customer Experience software stack • Grew customer portal engagement (MAU) by 300%+ YOY (2016-2018) • Led integration of human-centered design principles into PM dept playbook • Notable product launches: energy monitoring dashboards , a popular "Install Tracker" tool for new solar customers, a self-service solar savings calculator , a comprehensive login system rebuild , and a complex utility & tariff data integration tying together 5+ internal systems • Drove diverse range of positive business outcomes ranging from improved customer realization to higher NPS to decreased support volume Director of Product Management, PhotoShelter March 2014 — January 2015 • Led a 10-person Product team (PMs & UX designers) in our collaborative evolution of a SaaS-based service for photographers + visual digital asset management for pro sports teams and Fortune 500 companies • Led a cross-functional team to devise and launch PhotoShelter's Lattice , a first-of-its-kind image discovery community & platform • Reported directly to the CEO; liaised closely and often with Directors of Marketing & Client Services to help set overall company priorities and cross-functionally define product strategy Junior, then Senior Product Manager, PhotoShelter (NYC) January 2008 — January 2014 • Reported directly to the VP of Product (later the VP of Engineering) to identify strategic product initiatives, define functional requirements, interactive workflows & UI mockups; tested prototypes and iterated UX; oversaw ongoing user testing & usability auditing • Partnered with the Director of Engineering to lead the Technology org's transition from waterfall to agile development methodology • Oversaw 50+ product releases during tenure as both Senior & Junior PM, shepherding new product value from inception to go-live to ongoing experimentation, including: • Ground-up redesign of the shopping cart & site search tools on which our small business customers rely for e-commerce enablement • Rebuild of image file manager w/complex distribution & permissioning tools • Full interface for WYSIWYG website builder & responsive design template library • Subscription model & billing system rewrites • Comprehensive multivariate testing for signup & plan selection UX Education Bachelor of Arts, New York University, New York, NY August 2001 — December 2004 Double-major: French & Linguistics + Journalism & Mass Communication Phi Beta Kappa | Magna Cum Laude | Editor at Washington Square News Courses User Experience Design, General Assembly March 2013 — May 2013 Extra-curricular activities UX/Digital Consultant, Disquiet International, Lisbon, Portugal 2011 — Present Volunteer support for the Disquiet International Literary Program held each summer in Lisbon. Responsibilities range from leading UX workshops to facilitating digital expansion to coaching office managers on upkeep and feature prioritization for their participant website References Marc Yun from PhotoShelter (now @ Facebook) +1 (917) 880-2173 · marcyun@alumni.princeton.edu Eric Reinhardt from Sunrun +1 (650) 814-2316 · ericdreinhardt@gmail.com Aaron Lawrence from Pivotal Labs +1 (702) 883-2884 · aaronlawrencedesigns@gmail.com