Make more sales using Whatsapp. HOW TO Introduction Whatsapp as an e-commerce platform allows businesses to market and reach more buyers. It is a good way to build a community and connect effectively with old and new customers. To this day, this messaging app as a business strategy to increase sales and grow businesses cannot be overlooked. Buyers tend to trust brands or small businesses with communication channels like Whatsapp. 1 Whatsapp has a 99% open rate out of all the e- commerce platforms? This means that if you send a message on Whatsapp, it will get to more than half of your audience and a significant number of people will open it. Just so you know, statistics have shown that Whatsapp has over 1.5 billion users, 450 million active users and 65 billion messages are sent and received daily amongst users, group chats included. Whatsapp marketing is an important tool for increasing your business visibility. Did you know that? 2 Why should you consider Whatsapp Marketing? Adding your Whatsapp number to your business website or socials may give you a significant increase in sales. Potential buyers can trust that the business is real and that assures them to patronize you. Good response rate compared to calls and emails makes Whatsapp marketing worth the shot and it can drive conversions. As it is a widely used messaging platform, and there is a good number of people on it from all over the world, you can reach more potential buyers in time, regardless of the location. The cost of marketing on this platform is simple and affordable. As long as you have the app installed on your phone, you can do so much more with Whatsapp features like status and catalogs to promote your business/products. Why should you consider Whatsapp marketing? 3 How to optimise Whatsapp marketing strategies for your business: Get the Whatsapp Business app. It is important to get the Whatsapp business app because of features like business profile; automated replies to inquiries, during non-working hours and quick responses to commonly asked questions from buyers; labels for contacts; and Whatsapp business API. 1 Share the link everywhere. Share the link to your Whatsapp store everywhere. 2 4 Defining your business goals and KPIs. This will help you plan better on how to connect, engage and retain your buyers. It will also help you to determine what strategies would work best with your target audience in mind and your business in general. 3 Defining your potential buyers. Who are your potential buyers? Why do they use your product? What value do you offer them?” These are important questions that you should be able to answer to identify your target audience. Once you are able to identify your target audience, explore their lingo and create visually compelling content relating to your buyers on your Whatsapp status. 4 5 Plan your content. This will determine if you can retain buyers or not on your channel. Plan content ahead for your status and set a frequency for messages. Content should be concise while passing across the main message to your audience. It should be less promotional and you can play around with emojis, gifs and stickers. It all depends on your target audience, the personality of your business, and your product. You want people to open your messages and interact with your business. 5 Retain your audience. Retain your audience by adding people to your Whatsapp contact list. You can also create a broadcast list to get your messages out at once. Group chats can be more effective as conversations can begin there and important points might be raised amongst buyers. You solve more problems at once like this. Group chats can also convince potential buyers to patronize your business as soon as possible, thereby retaining customers and increasing your sales. 6 6 Use the product calalog feature. Use the product catalog feature to showcase your products so potential buyers can browse through them and make up their minds. Catalogs do important work especially when you don’t have a website. 7 Maintain good customer relation. Maintain good customers relations with your buyers. Buyers might have questions, comments or challenges about your business and it is crucial that you provide immediate feedback. It is faster and smarter to have automated responses to frequently asked questions. You can send voice messages to walk buyers through anything related to the business/ product. 8 7 Get in touch! www.usezilla.com +234 814 719 8097 usezilla boost@zilla.africa