CONTACT (416) 456 - 9998 alexlin25@outlook.com alin.resoume.com linkedin.com/in/lina25 * * * Article Portfolio: https://vcard.vc/alinarticles ADDRESS 18 Sagres Cres, Toronto ON, Canada SKILLS Team management, optimization and prioritizations Shopify e-Commerce, WooCommerce, SEO & Web Optimization Data analytics, KPI reporting and client-facing presentation Google Ads, Analytics, Data Studio and Search Console Competitive Analysis, Keyword Research & Content Marketing MS Word, PowerPoint, Excel, Power BI, Access SMM (Instagram, LinkedIn, Facebook & Twitter), Social Listening, Sentiment Analysis, CRM and Content Strategy G-Suite & Atlassian (Jira/Confluence) UX Research and Quality Assurance (QA) SUMMARY Experienced project manager with specialties in change management and leadership. Highly agile and adaptable to a new and ever-changing environment with a growth mindset. Diverse skillset to draw upon developed through networking, industry experiences, discussions and online/in-person courses. WORK EXPERIENCE COMMUNITY AND COMPETITIVE MANAGER | MCMASTER ESPORTS Initiated and executed new community posts through social media and events, drastically increasing event attendance, active community members and engagement Managed internal and external stakeholders to coordinate sponsorships, volunteers, administrative operations and venues for competition and community events, resulting in a reduction in costs and lead time Sep 2019 - Present Part-Time INNOVATION PROJECT MANAGER | UPDROP ENTERPRISE Initiated innovative projects within a start-up environment, developing efficient workflows for new operational segments, diversifying revenue and increasing ROI Developed and presented reports for various stakeholders resulting in a significant increase in acquisitions Jan 2021 - Aug 2021 Part-Time PROJECT MANAGER | QODE MEDIA INC. Conducted process improvement to streamline external monthly KPI reports which reduced cost, increased worker value-add and improved increased client satisfaction Managed internal, external, and international teams to expedite project operations using agile methodology (scrum) leading to a reduction in project completion by 30% and increasing customer retention Jun 2020 - Jan 2021 Part-Time ALEXANDER LIN Honours Bachelor of Commerce Student at DeGroote School of Business - McMaster University EDUCATION DEGROOTE SCHOOL OF BUSINESS (DSB) – HONOURS BACHELOR OF COMMERCE McMaster University | Hamilton, Ontario Cumulative GPA (12.0 Scale): 11.4 GPA 4.0 Equivalent (3.9-4.0) Dean's Honour List (2019-2021) DSB Entrance Award & McMaster Entrance Scholarship – Honour Award Lv 3 (90-94.99%) Sep 2019 - Apr 2023 GIFTED ONTARIO SECONDARY SCHOOL DIPLOMA (OSSD) Northern Secondary School | Toronto, Ontario Gifted Program, Honour Roll with Distinction (90%+) All Years (Gr. 9-12) 2014 - 2019 PROFESSIONAL DEVELOPMENT FINANCE CERTIFICATIONS AND COURSES Bloomberg Market Concepts | Bloomberg Financial Markets | Yale University Fintech Digital Certificate | Information and Communication Technology Council (ICTC) Managerial Finance, Managerial Accounting, Financial Accounting, Statistics, Financial Analysis | McMaster University Dec 2020 - Present DIGITAL MARKETING CERTIFICATIONS Shopify Ecommerce | Shopify Social Media Marketing: Managing Online Communities | NASBA Social Media Marketing | HubSpot Advanced Competitive Research Exam | SEMrush Content Marketing and SEO Fundamentals Exam| SEMrush + 14 more (See LinkedIn) Mar 2020 - Present LEADERSHIP CERTIFICATIONS AND COURSES Project Management | McMaster University Executive Leadership | Project Management Institute (PMI) Organizational Behaviour, HR Management, Management Skills Development | McMaster University Strategic Human Resources | HRCI, NASBA & SHRM Own Your Voice: Improve Presentations and Executive Presence | LinkedIn Learning Strategic Thinking | Project Management Institute (PMI) + 8 more (See LinkedIn) Mar 2020 - Present EXTRACURRICULARS AND VOLUNTEERING DeGroote Commerce Society (DCS) | McMaster University Queen's Conference on International Business (QCIB) | Queen's University APEX Conference | Schulich School of Business DECA U | McMaster University McMaster Student Union (MSU) United Way Second Harvest + 12 More Sep 2015 - Present