Microsoft Dynamics 365 M arketing Solutions Microsoft Dynamics 365 Marketing Solutions are the solutions that transform customer engagements, empower employees and enhance operational efficienci es. These Marketing Solutions also help in automating all the marketing needs of an organization. Improvement in products & services are also evident cause of the powerful tools from the suite of Microsoft Power Platform (included in the solutions of Micro soft Dynamics 365). T hese solutions are only good as they are implemented as t he degree of the success in an organization depends upon the implementation and consumption of the users. Microsoft Dynamics 365 is a suite of Business Applications that allows businesses operate more efficiently enabling organizations go through AI driven insights. MS Dynamics covers CRM (Customer Relationship Management), ERP (Enterprise Resource Planning) and far beyond business solutions that were not conceived until a couple years ago. In Microsoft Dynamics, there are solutions for every scale of business such as D365 Business Central (it covers all the automation & marketing solutions) ERP for small and mid - sized organizations, D365 Finance & SCM (customized modules) for large organizations. Moreover, businesses can customize the plans from all the service that are provided under MS Dynamics 365 Solutions. Dynamics Marketing for Marketing Features Leverage Microsoft Dynamics 365 for Marketing to convert business prospects into relationships. Create, connect and nurture relations with sales qualified le ads leveraging omni - channel campaigns and personalized communications. Align the marketing and sales teams together using a unified source of shared information, automated processes, and Office 365 collaboration suite. Empower your business with smart deci sions using intuitive dashboards and reporting tools to maximize your marketing ROI. • Convert ing Prospects into Relationships Leverage Microsoft Dynamics 365 for Marketing to convert business prospects into relationsh ips. Create, connect & nurture relations with sales qualified leads leveraging omni - channel campaigns and personalized communications. It a lign s the marketing and sales teams together using a unified source of shared information, automated processes, and Off ice 365 collaboration suite. It also e mpower s business with smart decisions using intuitive dashboards and reporting tools to maximize your marketing ROI. • Address Every Audience Your target audience always consists of different demographics and personas. Dynamics 365 for marketing e mpowers you to address each persona with a dedicated campaign and a consistent message for each of them across all channels and platforms. This personal attention often leads to a much better conversion rate as the audience feels a better connect with the marketing messages served to them. • Campaign Management Execute coordinated campaigns using configurable templates, reusable content blocks, and design tools. Go beyond email marketing to make the customer experience a ‘journey’. Use multiple channels (events, web landing pages, email marketing, SMS integration, and phone calls) to attract the right prospects and enable your customers to take action using the channel of their choice. Manage your marketing spend by creating a budget and track th e costs for campaigns regularly. Dynamics 365 for Marketing solution provides automated workflows with re - targeting across channels and delivers real - time insights. • Lead G eneration Use LinkedIn Lead Generation Forms Connector to target audiences, ca pture leads, configure lead submissions and create a customized buyer’s journey using their LinkedIn content and interactions. Enable your marketing teams to develop and nurture these leads. Track and analyze the performance of captured leads and compare i t to sources. • Aligned Sales & Marketing A unified source of data and information which manages leads, contacts, and customers with multiple sales and marketing teams for delivering a consistent experience on all platforms across the buyer’s journey. Delive r consistent messages across all sales and marketing platforms. Track prospects throughout the journey to increase close rates, reduce sales cycles, and increase retention rates. Move every prospect efficiently at each stage of sales and marketing funnel l everaging automated workflows to ensure you never miss on sales - ready leads and have a planned schedule of follow - ups. • Gain Marketing insights Measure campaign performance and get standard reports to monitor and analyze marketing activities, including camp aign activity status, campaign performance, and campaign comparisons. Build customized dashboards for better performance analysis. Embedded intelligence empowers you with tools like dynamic segmentation which helps you target the right audience. You can ch oose the right lead scoring models to prioritize these leads for better results. You can leverage customer interaction insights to ensure personalized engagement with every customer. Use Dynamics 365 AI for market insights to bring together insights and r eports from events, emails, landing pages and from various social media platforms. Put social insights to use in order to gain competitive intelligence. This also helps you measure and manage your brand reputation. Use online survey tools to analyze your c ustomer’s needs and invest in marketing campaigns that address them better. • GDPR Complaint Marketing Engine Microsoft has ensured that Dynamics 365 for Marketing complies with GDPR compliances at all levels. No more worries about being GDPR compliant when planning and running your marketing campaigns using D365 for marketing. Dynamics 365 for Marketing Benefits • Manage, Rank & Scoring leads An intelligent system that allows to rate, segregate and organize leads, making them actionable. • Customized Buyer Funnel Set a customized buyer funnel according to business cycle and customer behavior. • Intelligent Mails, Landing Pages & Communications A personalized and tailored email, communication or landing page does wonder for businesses. • Systematic Feedback System Surveys, Feedbacks, AI - enabled analysis etc. give s clear micro and macro views of all processes of your marketing engine. • Event Management Webinars, Seminars, events were never so well planned and easy to execute. D365 for marketing offers a dedicated event dashboard. • Easy Integrations Integrate your marketing engine with other Dynamics and non - MS products to enhance sales and marketing experience. • Informed Decisions Artificial Intelligence enabled engine for informed decisions with sales and campaign forecasts etc. Why use Dynamics 365 Marketing Solution s ? Over the time CRM techniques and resources have adapted to serve a wide range of industries. It can help with every industry’s specific needs and requirements. With the Dynamics product line, the customer engagement of a business is bound to improve with the help o f D365 Suite. CRM is good option for every industry. Whether working with consumers data or partner allocation and client relationship management Every industry in the business world uses CRM to manage customers with readily accessible data which allows f or a continual increase in both productivity and efficiency. In today’s fast paced world, CRM is widely used in the various secto rs . With the help of effective CRM solutions organizations are able to maintain databases of their customers and potential lea ds in an organized and accessible way. These solutions have effective marketing automation solutions too helping in activities like auto - emailing, marketing automation and various modules that help in designing marketing strategies for best growth of a business. Why Alletec For Your Dynamics 365 Marketing Solutions? Alletec has the experience of having helped over 700 customers, from 30+ countries, succeed with their business applications over the past 2 decades We are amongst the largest and the most prominent Microsoft Dynamics 365 Partners from India. Alletec has built indus try solutions for Travel, eCommerce, EPC, Engineer - to - order, Specialty Chemicals, Channel Management, banking & non - banking financial institutions. We have built a Hybrid - Agile methodology for our implementation projects, and provide 24×7 helpdesk support to some customers having multi - country operations. Alletec brings competence across the Dynamics product line – D365 Finance, D365 SCM, D365 Business Central, D365 Customer Engagement, D365 Project Operations, D365 Field Service, and other components of t he D365 suite. The strong competence on the Power Platform, Azure Cognitive Services, and Data & AI solutions is enabling us to modernize the business applications for our customers. Alletec has proven success with offshore project executions. More than 1 50 customers from US, Canada, Europe, Africa, APAC, and the Middle East have leveraged Alletec’s offshore model for their project success.