UX Research Study — Book i ng App Google UX Design Certificate Introduction ● Title: Usability study of a bo oking app ● Author: Dominik H , UX/UI Designer at Kontakt.io ● Stakeholders : senior executives, including Lisa Gerber (VP of Sales) and Marie Ma rtinez ● Date : 27/10/2021 ● Project background : We’re creating a new app to help people book/order food at local food truck. We need to find if the main user experience, finding and ordering a food is easy for users to complete. We' also like to understand the specific challenges that user might face in the searching, ordering and picking up processes. ● Research goals : Determine if users can complete coretasks within the prototype of the booing app. D etermine if booking app is difficult to use. Research questions ● How long does it take a user to find and customize proper meal ? ● What can we learn from the user f low or steps that users take to complete process? ● Are there parts of the user flow where users get stu ck? ● Are there more features that users wo uld like to see incl uded in the app? ● Do users think the app is easy or difficult to use? Key Performance Indicators (KPIs) ● Time on task ● Conversion rate ● System Usability Scale Methodology ● Unmoderated usability s t udy ● Location : Pola nd, Krakow, office hall ● Date: Dec 2021 ● L ength : 15 minutes ● Compesa ntion : Chocolate bar Participants ● Corporate people next to food truck area ● Famil y people ● Two m ales, two females, one gay or lesbian between 20 - 75, on e disable person Script