SEO Basics Every Beginner Should Know What is SEO? Improving website ranking on Google Full Form Search Engine Optimization Main Goal More traffic & better visibility Keyword Research Finding what people search on Google On - Page SEO Optimizing content on your website User Experience Easy navigation & good readability Performanc e Traffic, ranking & website speed Trust & Authority Backlinks & brand credibility SEO Key Elements Types of SEO On - Page SEO Content optimization Off - Page SEO Building authority Technical SEO Website performance SEO Results / Benefits Better Ranking More Traffic More Leads