James Williamson james.williamson1395@gmail.com | 205.478.8257 Education Chapman University, Orange, CA May 2018 Bachelors of Science in Business Administration | Emphasis in Marketing Work Experience adQuadrant, Tustin, CA August 2021 – Present Senior Media Analyst · Create and optimize marketing campaigns across multiple verticals on TikTok resulting in $5 million in spend in 2021 · Run marketing campaigns on Snapchat resulting in $3 million in spend in 2021 · Provide creative and audience feedback, actionable KPI insights, and platform trends · Help determine strategy for Facebook ads creative, optimization, and scaling · Conduct audience, vertical, and competitor research and identify new marketing opportunities adQuadrant, Tustin, CA July 2020 – August 2021 Media Analyst · Launched, monitored, and optimized campaigns on Facebook, Snapchat, TikTok, and other publishers like NextDoor and Reddit · Analyzed pre and post click campaign performance and created a plan of action to improve KPIs · Supplied creative teams with recommended priorities, performance feedback, and observations for new creatives, narratives, and strategies · Performed competitive research, market and demographic analysis, and user flow audits adQuadrant, Tustin, CA June 2019 – July 2020 Ad Operations Specialist · Created, placed, and maintained tracking pixels for Facebook/Instagram, Snapchat, TikTok, Twitter, Google, Native platforms, and Bing · Monitored conversion data in order to ensure campaigns were tracking properly · Placed pixels in various e-commerce and tracking platforms like Shopify and Cake · Conducted tech and performance audits of tracking platforms like Google Analytics and Adobe Analytics USIM, Irvine, CA August 2018 – June 2019 Ad Operations Coordinator · Trafficked creative and campaign assets to vendors using DoubleClick Campaign Manager · Ensured campaigns were running and tracking properly · Created, trafficked, and monitored retargeting and conversion pixels · Prepared detailed monthly reports on KPI's using Excel VLookUp and Pivot Tables Skills TikTok Ads Manager, Facebook Ads Manager, Snapchat Ads Manager, Google Adwords (certified), Hotjar, Google Analytics (certified), DoubleClick Campaign Manager, MailChimp, Later, Adobe Photoshop, Hootsuite, HTML5, CSS3, and Microsoft Office