1 Volume 4 Issue II, July 2022 PDF of the CURSOR 5.0 Volume 4 Issue II, July 2022 2 Contents A Martyr’s Wife...............................................................................................................4 That Traumatic Fight 7 Inter-Religious and Inter-Cultural marriage 9 The Rise of Location-Based Targeting 12 First Prize Winner Essay 16 World Environment Day - Poster Competiton 18 Second Prize Winner Essay 21 Dr. Jatinderkumar R. Saini has 1000+ citations on google scholar 24 SICSR announces Ms. Hema Gaikwad “Researcher of the Quarter”. 25 SICSR announces Dr. Amol Vibhute as “Researcher of the Quarter” 26 Ms. Shatakshi Vishwakarma was selected as Design Team Lead at IEEE Pune Section Students Activities Committee 2022 27 Vivek Singh secured a global rank of 818 at CodeChef Starters Contest 29 Isha Gupta finished third at the “National Level Quiz Competition” hosted by Symbiosis Institute of Geoinformatics 31 Toshali Kritika finished second at Symbiosis International MUN 32 Ms. Meghna Das from BCA Semester VI, Batch 2019-22 was selected on many positions 33 Tanmay Das certified to practice the profession of law by the Bar Council of India 34 Shivam Sharma secured the 1st position in SYMBIFIT event 2021-22 35 Dhruvin Shah was selected to represent Pune Cricket Academy at West Zone State-level Cricket Tournament 36 Aaradhya Goyal bagged silver medal at Uttarakhand State Shooting Championship 39 Naman Gupta and Nikunj Agarwal presented a research paper at 4th IC3-2022 41 Girish Bhagwanani volunteered for Delhi Capitals 45 Aditya Tuteja secured 2nd position in Essay Writing Competition organised by IEEE 47 Nancy Vanjani selected for D. E. Shaw’s FinSpire Fellowship program 49 Aditya Veera Venkatesh The Musician Who Codes 51 Priti Phatale & Team Lead and Mental Health Coach 54 Mr. Saugat Dutta (MBA-IT-1999-2001), Digital Solutions Leader and IT Head, DP 57 Soumalya Biswas (BBA-IT,2007-2010), Chief Operating Officer, WickedGüd, Thane 58 Ms. Radha Giri (MCM-1998-2000), Founder and Chief Executive Officer, Midas Touch 59 Mr. Aditya Veera (MSc-CA,2015-2017), Oracle Technical Associate 2, PwC 60 Internationalization at SICSR 61 Collaborative Online International Learning (COIL) 62 Global Immersion Program (GIP) 65 HURUKURO Series 67 FORSCHUNG SERIES 69 3 CHISHIKI SERIES 70 QIC Workshop 71 Cultural Club Event - Matribhasha Divas 73 Pravidhi (SICSR IEEE Pune Student Branch) Day 1 - International Women’s Celebration Week 2022 - Workshops on Data Science and Emerging Technologies in Service Cloud 76 Pravidhi (SICSR IEEE Pune Student Branch) Day 2 - International Women’s Celebration Week 2022 - Workshops on Data Science and Emerging Technologies in Service Cloud 79 Pravidhi (SICSR IEEE Pune Student Branch) Day 3 - International Women’s Celebration Week 2022 - Workshops on Data Science and Emerging Technologies in Service Cloud 81 Pravidhi (SICSR IEEE Pune Student Branch) Annual General Meeting 2022 84 Cultural Club Event - “In the Moment” - an extempore event 87 Cultural Club Event - Traditional Day 90 IEEE MGA Volunteer Training(VoLT) Program 93 Tech Club Event - Full Back to Safe Zone (BGMI Gaming Event) 95 IEEE SIGHT Week Celebration -2022 98 Cultural Club Event - Shiv Swarajya Din 102 MSC(CA) SEM I 2022 - 2024 Induction Program 105 MBA (IT) and MBA(DT) SEM I 2022 - 2024 Induction 106 World Environment Day Essay Competition Topic: Global warming and its impact on India Poster 110 4 The poem highlights the sentiments of the wife of a martyr a month after she lost her beloved in the Pulwama Attack (14th Feb 2019) It’s been a month since my partner last walked the face of the Earth. The man in uniform, as they called him, had often been pregnable to the audacious stones of the ones he vowed to protect. Life, for him, was never really a piece of cake. For it was upon him to quell disorder from the so-called Kashmiri nationalists. But despite the turmoil he discerned to unfold, 5 his love for the country stood aloft. 6 It was the fourteenth day of February I remember, Valentine’s Day is what you would probably call. For my man, however, it was just another day at work. I was at home; he was far away, with a gun in hand. Unlike the ordinary girl, I never threw a fit of rage: for I was a soldier’s wife. It was late in morning that he called, only to let us know that he was alive. I told him that the kids were in school, my in-laws are keeping well. For save his job, he was just another human: just another human. But who knew that the telephone would never ring again to his voice, that the hair on my head would never be brushed by his hands again? Well, who knew that the blood of mankind was mixed with such grave composition of malice? The telephone did ring. Only to let know that my man had made the ultimate sacrifice. Wrapped in the flag did he come, with military honours was he buried, but that the world of mine was devastated was what everyone was unaware of. 7 With my braveheart gone, I was called a great woman. The nation geared to avenge the death of my husband. Meanwhile, I was in dilemma: in dilemma as I failed to comprehend the world I was living in. For it is but strange to live in a world where I find uncanny feats at every step, but they just cannot silence the guns. It is some unexplainable reason after all that cannot stop the missiles at all costs. How many need sacrifice their life till you realize that too many wars have been fought? The uniform and the medals are what the commoners often see, failing to grasp that the fate of every fighter hangs with helms of “leaders” as they so call. For that wars are but futile is what every wound on my dead husband’s body speaks to me: wounds that are often suppressed under the tag of honour. There will come a time when the mouth of the cannon is forever closed. 8 Maybe, just maybe, it’ll be too late... By : Ayush Chatterjee (BCA 2020-2023) 9 CURSOR 5.0 | VOLUME 4 ISSUE 2, JULY 2022 10 That Traumatic Fight Dawn of the atomic age unfolded with a flesh-melting blast. How that sovereign state could become this sadistic. For that mere antagonism between the two states Which prompted that chronic damage. Yet on this 11 day and in this age Hiroshima picked on resilience reconciliation and hope. In this age of nuclear armaments, only one line of thought can cut any ice, “No one wins but Humanity loses” By : Arpan Shah (BBA-IT 2021-2024) CURSOR 5.0 | VOLUME 4 ISSUE 2, JULY 2022 12 Inter-Religious and Inter-Cultural marriage There is little doubt that tribalism, ethnicity, and religion disagreements have been and continue to be a barrier to the country's growth and advancement during the last decades. Since the beginning of our independence till today, our daily lives have had only one issue, which is the one listed above. Essentially, every person is concerned about politics, as well as the impact of tribalism and religious conflicts. Back in the day, the supervision and activities of the National matter and processes across every line of ethnic ideology gave birth to both riots and bloodshed, such as the Jos riots (1945), Kano riots (1953), and TIV eruptions (1960-1964). There used to be a surge of anti-Igbo violence in September 1966, as well as massacres in the North in May 1966. Marriages involving entirely diverse tribes, ethnic groupings, ideologies, and faiths unquestionably aid in piloting and contribute to growth and social contact and reduce social group and ethnic tensions, which are one of the challenges affecting the country at the moment. This would also encourage brotherly love and eliminate the attitude of ethnic concerns in marriage and family unit formation. It is said that off springs of inter-cultural marriages are nurtured to better appreciate the profile and features of the country because they will see it in a 13 better and more practical way. We are certain that marriage is an institution ordained by GOD for the purpose of procreation, regardless of religious, tribal, or ethnic factors. 14 Research has shown that among the TIV/Igede societies, the young men and women remain bachelors and spinsters because of the tribal, ethnic and religious considerations. It is normal to say that marriages between certain tribes, along with the cultural heritage of that tribe, guarantee reproduction, thus creating conflicts between non-tribes. Inter- Religious and Inter-Cultural marriages have both positive and negative aspects. An Inter- Religious marriage gives the two parties involved clearer views on both religions. Most times assumptions and conclusions are not always accurate therefore a lot of misconceptions will be broken. It also gives room for a cultural and religious amalgamation. Everything is said to have a good and a bad side and so if there is a problem or break in the marriage, the two parties involved will not leave the other but begin to believe in the negative things which have been said about that religion or tribe. This may not just end in talking but also lead to spreading and also discouraging others who had probably wanted to go into it. Also, we shouldn't forget that every tribe or ethnic group or religion has its own unique habits and so there will have to be a lot of changes from probably both sides. It becomes very uneasy and difficult if it is just one side which has to bear the changes making it not easy and could lead to negative actions or consequences. It may also be very hard and seem impossible when asked to change a religion which he/she was probably raised with. The issue of religion is something very respected and delicate in Nigeria where we live. A family which is involved in Inter-Ethnic marriage can face the problem of whose culture and language dominates in the family. This simply means that the mother or wife which is from a different background may consciously or unconsciously send messages to the infant children and try to inculcate her beliefs and traditions into them which may not really go down well with the father or husband. This can cause strife on whose ethnicity or beliefs dominates and which will be taught to the children. There may be lots of problems associated with Inter-Religious and Intercultural marriages but there are also a lot of reasons which can also make people go into it. It is an established fact that without love which is basically the root and main reason for any marriage or relationship. "Love conquers all" is the saying that is so famous and used widely because it is a belief that most relationships rely and thrive on it. Also, the Nigerian beauty, festivals, beliefs and so on are preserved and experienced very closely. By : Adeoye Stephen (BBA-IT 2019-2022) 15 CURSOR 5.0 | VOLUME 4 ISSUE 2, JULY 2022 16 The Rise of Location-Based Targeting Location-based targeting is an advertising strategy that sends customized ads to people depending on their location. Where you visit is believed to be the highest indicator of the type of person you are, what you like to do, what you love to eat, where you work etc. For example, A user who is often found in a Walmart parking lot and a primary school during closing hours can be categorized as a “mom” and targeted at Walmart’s locations in campaigns aimed at increasing baby & child care products. Consider browsing for perfumes online. You decide to go to a shopping center with a few perfume stores one day, and as you approach it, you are served an ad from one of those stores offering similar items at a discounted price. Such an ad has a high chance of generating a response from users. Alternatively, if you're just starting out as a tutor, you can place advertising in local schools. If you opened up a cafe offering cheaper meal rates, send ads to people around Starbucks or Nescafe. It is becoming increasingly important to huge firms and small businesses with physical storefronts that want to attract customers. Marketers are ecstatic to be able to use this technology to entice customers. The restrictions of online advertising appear to be reducing as mobile technology advances 17 and people become increasingly engaged with their phones. These technologies now allow offline establishments to be seen and recognized across all internet platforms through advertising. Furthermore, the concept of geo-contextual targeting has tapped into a plethora of competing offers that can be delivered to a competitor's customers within 18 their own premises. This is thanks to technological advancements and the clever use of location data on a smartphone to precisely estimate people's geographical proximity within certain areas. Location-based advertising is similar to many other advertising tactics such as audience targeting. These ads can be shown on a variety of platforms, including mobile, desktop CTV/OTT, and the web. Location-based targeting can target specific audiences rather than affecting all users in a certain place. For example, advertisers can set up a campaign to serve ads to only mothers and coffee lovers in Walmart's parking lot. Location-based advertising is a beacon for businesses looking to invest in mobile advertising, especially if their main aim is increasing in-store traffic as opposed to other objectives like brand awareness & online sales. Location targeting is just another form of personalized advertising where the primary data for personalization is the user’s geolocation data. Personalization is expected as a standard of service, as customers think they are acknowledged as consumers when they receive personalized offers. Consumers tend to describe ads as "extremely annoying" if their offers aren't relevant. In order to capture the user's attention, the advertisement context must be emphasized. In fact, in 2018, location-targeted mobile advertising spending in the United States amounted to 21.4 billion U.S. dollars. According to industry forecasts, this figure is set to grow in the next six years and surpass 32 billion dollars by the end of 2023. What the data tells us In some cases, location-based targeting can fail to elicit any type of response from a user because location can be quite subjective. According to prior research, ads received from a retail outlet while shopping at a mall are more likely to be viewed as more relevant and effective than the same advertisement received in a more private area, such as at home (Banerjee and Dholakia, 2008). However, if the user is engrossed in work, even a product of interest promoted from a few miles away may appear unimportant. Other research states women respond favourably to advertising cues in physical stores, and their satisfaction with the shopping experience causes them to spend longer time in the store and explore more items. According to some studies, the percentage of people who do not want to share their data and are particularly concerned about the time and place where their location data is utilized. The individuals were also far more willing to share their second and third most frequented locations than their first and most visited locations, which were most likely their homes. Additionally, other studies claim that because women are more prone to be 19 sociable and share information with others, they are more likely to share their location information. 20 This could affect the changing scope of location-based advertising because of privacy concerns from users. Many individuals understand the potential advantages of location tracking features, with the rise of essential apps that require location access such as Uber, food delivery apps, weather apps, etc. They use location data to provide a more distinctive and helpful experience. Nonetheless, not everyone is comfortable with or aware of the amount of information that apps might collect. Bibliography Location ‐ based mobile advertisements and gender targeting | Emerald Insight The Impact of Mobile Advertisement on the Students of Manipur University | Semantic Scholar Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions - Nathan M. Fong, Zheng Fang, Xueming Luo, 2015 Location-based advertising on mobile devices | SpringerLink When are users comfortable sharing locations with advertisers? | Proceedings of the SIGCHI Conference on Human Factors in Computing Systems By : Apurva Banastarker (BBA-IT 2019-2022)