JL PEREZ Ambitious copywriter, creative marketer, and client manager with 8+ years of external & in-house agency experience. Passionate about brand building, strategic writing & creative excellence. Account lead on Nasdaq's annual global integrated advertising campaign, one of Mekanism's top profitable client accounts Coordinated client, team and production expectations to ensure all commercial elements aligned strategically with campaign goals and objectives Spearheaded new eCommerce brand launch for Feelmore Labs new product, COVE Assisted strategy team with consumer insights and focus group developments Presented creative work and recommendations from Nasdaq's CMO to various executive business decision-makers and team members Authored and client managed 200+ consumer facing integrated marketing campaigns and projects across web, email, paid/organic social, digital, print, events, TV and radio Concepted, proposed and implemented new client approval process which decreased total number rounds of client feedback by 25% Partnered closely with clients, designers, project managers, account managers, and consumer insights team to ensure each deliverable was concepted and executed seamlessly, effectively and quickly for maximum results First hybrid role ever on agency team of 55 Short and long form copywriting Digital strategy Social content development SEO implementation Effective communicator Highly collaborative Client relationship builder Creative brief development Writer across web, social, print, TV, radio, more Integrated campaign planning Attention to detail Ability to prioritize competing tasks Proficient in B2B & B2C Critical thinker/problem solver SKILLS WORK BRAND EXPERIENCE ACHIEVEMENTS + VOLUNTEER EDUCATION REFERENCES Mekanism | New York , NY 06 / 2019 - 09 / 2019 Account Manager DISH In - House | Denver , CO 08 / 2016 - 05 / 2019 Copywriter / Account Manager Research and write marketing content deliverables including blogs, social media posts, new business pitches, and style guides for FATFREE’s new agency rebrand Pitch new content marketing concepts based on current landscape trends Authored label product descriptions and concepted new names for two new Branch and Barrel Whiskey flavors CXL SCHOLARSHIP RECIPIENT | MAY 2020 Digital Psychology & Persuasion online mini - degree AMERICAN IN - HOUSE DESIGN AWARD WINNER | DISH 2017 CREATIVITY INTERNATIONAL AWARDS ( SILVER ) | DISH 2017 " ONETENER OF THE MONTH " AWARD | DISH 2019 B S ADVERTISING , MINOR IN ANTHROPOLOGY TEXAS STATE UNIVERSITY , 2013 Dean ' s List 2011 - 2013 , Texas State Ad Club FOUNDED " INTERN MENTOR PROGRAM " | GSD & M 2014 Lead 25 + participants across agency Contact information available upon request CORY VOYZEY Senior Copywriter OneTen Creative MICHELLE BAKER Senior Art Director OneTen Creative TODD FEITLIN Creative Director Mekanism P: 512-779-3339 E: jlpatx2@gmail.com L: Linkedin.com/in/jl-perez Portfolio: www.copybyjl.com Copywriter ( Freelance ) FATFREE , Branch & Barrel Whiskey | Remote 09 / 2019 - 10 / 2020 Responsible for overall content generation and quality control across digital and social content on a creative team of three Develop digital content for brands including Advil, ChapStick, parodontax, and more Ensure content adheres to creative brief to maximum overall performance Currently acting as Brand Asset and Quality Assurance Manager Winner of the Circle Impact Award 2019 Copywriter Williams Lea Tag | Remote 09 / 2020 - Present THE SIDE SHOW AWARDS VOLUNTEER | FALL 2020 Community Manager | Efforts published on AdWeek twice