How do you optimize How do you optimize How do you optimize your your your product URLs? product URLs? product URLs? Short and descriptive without unnecessary characters Use “-” to separate the different parts of the URL Use only lowercase characters Avoid using stop words like “a,” “an,” and “the.”, in the URL. Include attributes and product characteristics like the brand name or color. If you have to include extra haracters that are needed by your CMS, try to have those at the end.