Colors UI Preferences Health Fitness Nutrition Other Cultural Purple means death and sorrow High UAI 41/178 on HPI (Happy Planet Index) that judges on perceived well being, ecological footprint, and life expectancy. Value is 52.9 More World Cup Wins than any other country (male + female) Projections as of 2016 put Brazil on pace to catch up to the US with obesity rate 64.6% Roman Catholic Country Values: Expressiveness, Warmth, Diversity, Saudade (Nostalgia), Solidarity, Loyalty, Pride, Esperanca (Hope) Green is symbolic of rain forests organize information hierarchally 94/184 on number of cigarettes smoked per year per adult. Average adult smokes 504 cigarettes per year. ^ https://www.nationmaster.com/country- info/profiles/Brazil Government iniatives have been promoting whole food diets and exercise the fast few years, unexpected thing was the rise in gyms Population = 208,846,892 "Working with one's hands" is thought to be a lower job Yellow may represent despair linear navigation paths Really high perception of drinking water safety, it is accessible as well Futbol is always a welcome conversation to have ^ https://labs.ebanx. com/en/articles/ecommerce/ economies-of-the-fittest- brazil-leading-latin-americas- fitness-revolution/ Median age = 32.4 Collectivist culture, and commonly rely on family and friends Golden brown is color of wood and nuts which are central to economy limited choices People stated that they were very happy Be open to social invitations like a game of futbol because you interact with others and build relationships Urban population = 86.8% Lighthearted and joyful, tend to enjoy moment and not think about future Brown may bring bad luck Low IDV ^ https://www.nationmaster.com/country- info/profiles/Brazil ^ https://culturalatlas.sbs.com.au/brazilian-culture Major infectious diseases: very high risk Vibrant music culture- Bossa Nova and Samba Black is mourning, sophistication, and religion colorful interfaces preferred Physical exercises, along with other benefits such as muscular strengthening, helps controlling diabetes, arthritis and cardiac diseases, and improves the reflexes and the flexibility of the body. It's also important for controlling the blood pressure. Brazilian Gym industry is the second in the whole world (right behind US) because of concerns around health and the perfect body Obesity in adults: 22.1% Greetings vary, but most common is handshake White is good energy, luck and peace (on NYE at least) group images When you exercise, your body stimulates the production of serotonin, which is a brain chemical that carries messages throughout the nervous system. Serotonin regulates appetite, sleeping and mood. Practicing exercises provides people a better mood and prevents them to have depression. Also, if the exercises are made in a group, it helps socializing – which is as important as any other of the benefits. 30% of people who go to fitness centersare over 60 because they understand the effect of fitness on quality of life Refugee crisis from Venezuela "Common verbal greetings include ‘olá’ (‘hello’), ‘bom dia’ (‘good day’), ‘boa tarde’ (‘good afternoon’) and ‘boa noite’ (‘good evening’ or ‘good night’)." Muted colors are boring ^ Hofstede Insights. (n. d.). Compare countries. Retrieved October 6, 2019, from https://www. hofstede-insights. com/product/compare- countries/. ^ https://thebrazilbusiness.com/article/the-gym- industry-in-brazil ^ https://thebrazilbusiness.com/article/the-gym-industry-in- brazil ^ https://www.cia. gov/library/publications/the- world-factbook/geos/br.html Attention to one's family members is given before individual needs, but this relationship is warmth rather than authority Don't combine yellow and purple Hanafi, Z. (2019). HCDE 301 Dimensions and Design Cheatsheet. Adapted from Gasparini, Pimento and De Oliveira (2011). Vive la difference! And Survey of Cultural Aware issues in HCI. Consume fresh fruit juice before juicing was a thing What's more, music is a crowd-sourcing event: Not only do people sing along at concerts, making music and dancing conventions that follow music are major focal points of festivals and celebrations. Population is split 50-50 for male and female Common to see three generations under a roof at the same time, family is broader than just nuclear family ^ Global Color: Clues and Taboos ^ https://www.huffpost.com/entry/what-brazil-can- teach-the_0_n_4662253 ^ https://www.huffpost.com/entry/what-brazil-can-teach- the_0_n_4662253 ^ https://www.nationmaster. com/country- info/profiles/Brazil Starting to move a bit more individualist, but rent prices make staying at home easier Orange is the environment body types adhere to the strong not skinny ibe, so "you look strong" is a compliment and means you're healthy looking Brazil's beach body craze and their obseity epidemic has led to a health craze that started with the Rio olympics in 2016 Masculine, and machismo (strong masculine pride) prevails Brown is nature ^ https://labs.ebanx. com/en/articles/ecommerce/economies-of-the- fittest-brazil-leading-latin-americas-fitness- revolution/ ^ https://labs.ebanx.com/en/articles/ecommerce/economies- of-the-fittest-brazil-leading-latin-americas-fitness-revolution/ Dominant women are tagged with derogatory terms, but despite this they still make up 42% of the workforce ^ https://www.six-degrees. com/pdf/International-Color- Symbolism-Chart.pdf Lowering blood pressure has become a government concern Outdoor gyms are common Friends use nicknames to address each other ^ http://www.scielo.br/scielo.php? script=sci_arttext&pid=S1516- 31802017000600509 topical and warm weather allows for quick walk breaks during lunch Okay with not a huge amount of privacy save runs or intense workouts for sunrise or sunset because of the heat It is considered impolite to arrive on time beach is a great place to go to get fit ^ https://culturalatlas.sbs.com. au/brazilian-culture futbol is common ^ https://www.aetnainternational. com/en/individuals/destination-guides/expat-guide-to- brazil/wellbeing-guide.html