T he c ru i s e i n d ustry s ell s mor e t h a n c a bi ns a n d i t i n e r a r ie s — i t s ell s a nt ici p a t i on , e s c a p e , a n d un f or ge tt a ble m e mor ie s a t s e a I n to d a y ʼ s c onn ec t ed wor ld , t h a t e mot i on a l j ourn e y begi ns on li n e D igi t a l m a r ke t i n g h a s bec om e t he e n gi n e t h a t pow e rs v i s ibili ty , trust , a n d b oo ki n g s f or c ru i s e li n e s c omp e t i n g i n a c row ded gl o b a l tr a v el m a r ke t T he S hif t f rom B ro ch ur e s to D igi t a l E xp e r ie n ce s T he r e w a s a t i m e w he n c ru i s e v a c a t i ons w e r e m a r ke t ed pr i m a r il y t h rou gh tr a v el a ge nts a n d pr i nt ed b ro ch ur e s T o d a y , tr a v ele rs r e s e a r ch e v e ryt hi n g on li n e bef or e m a ki n g a deci s i on T he y c omp a r e s hi ps , e xp l or e de st i n a t i ons , r e a d r e v ie ws , w a t ch w a lk t h rou gh v ide os , a n d check so ci a l proo f a c ross p l a t f orms D igi t a l m a r ke t i n g a ll ows c ru i s e b r a n d s to g u ide t h a t r e s e a r ch pro ce ss A stron g on li n e pr e s e n ce e nsur e s t h a t w he n pot e nt i a l g u e sts begi n e xp l or i n g t hei r opt i ons , t he c ru i s e li n e i s a l r e a d y p a rt o f t he c onv e rs a t i on B u ildi n g D e s i r e T h rou gh V i su a l S toryt elli n g C ru i s i n g i s a v i su a l e xp e r ie n ce — op e n deck s , o ce a n suns e ts , g ourm e t di n i n g , e nt e rt a i nm e nt s h ows , a n d e xot ic ports D igi t a l ch a nn el s m a ke i t poss ible to s h ow c a s e t he s e e xp e r ie n ce s i n a w a y t h a t feel s i mm e rs i v e P ro fe ss i on a l p h oto g r a p h y , ci n e m a t ic v ide os , v i rtu a l tours , a n d s h ort - f orm so ci a l cli ps hel p f utur e p a ss e n ge rs p ic tur e t he ms el v e s on b o a r d I nst e a d o f s i mp l y de s c r ibi n g a m e n i t ie s , c ru i s e b r a n d s c a n de monstr a t e t he m W he n tr a v ele rs c a n s ee t he e xp e r ie n ce cle a r l y , t he deci s i on to b oo k bec om e s e a s ie r Ta r ge t i n g t he R igh t A u die n ce N ot a ll c ru i s e tr a v ele rs a r e t he s a m e F a m ilie s l oo k f or kid - f r ie n dl y a c t i v i t ie s a n d s a fe ty C oup le s m a y pr i or i t i z e rom a n ce a n d fi n e di n i n g R e t i r ee s m igh t v a l u e c om f ort a n d c u l tur a l e xp l or a t i on L uxury tr a v ele rs s eek e x cl us i v i ty a n d p e rson a li z ed s e rv ice C ru i s e T r a v el Ma r ke t i n g e n a ble s c ru i s e li n e s to s eg m e nt a u die n ce s a n d t a il or c a mp a ig ns a cc or di n gl y Pa id a d s , e m a il c a mp a ig ns , a n d c ont e nt str a t egie s c a n be c ustom i z ed b a s ed on i nt e r e sts , de mo g r a p hic s , p a st tr a v el beh a v i our , a n d b rows i n g a c t i v i ty T hi s t a r ge t ed a ppro a ch i n c r e a s e s e n g a ge m e nt a n d i mprov e s b oo ki n g r a t e s C ont e nt T h a t E d u c a t e s a n d I nsp i r e s Ma ny pot e nt i a l p a ss e n ge rs st ill h a v e qu e st i ons a b out c ru i s i n g W h a t ʼ s i n cl u ded i n t he pr ice ? H ow d o s h or e e x c urs i ons wor k ? I s i t su i t a ble f or fi rst - t i m e tr a v ele rs ? A dd r e ss i n g t he s e c on ce rns t h rou gh i n f orm a t i v e c ont e nt b u ild s trust D e st i n a t i on g u ide s , on b o a r d e xp e r ie n ce b r e a kd owns , FA Q s , p a cki n g a d v ice , a n d tr a v el t i ps hel p r e mov e un ce rt a i nty I nst e a d o f pus hi n g s a le s m e ss a ge s , effec t i v e digi t a l m a r ke t i n g i n t he c ru i s e i n d ustry f o c us e s on cl a r i ty a n d i nsp i r a t i on W he n tr a v ele rs feel i n f orm ed , t he y feel c on fide nt — a n d c on fide nt tr a v ele rs b oo k S o ci a l M edi a a n d C ommun i ty E n g a ge m e nt S o ci a l m edi a p l a ys a ce ntr a l ro le i n c ru i s e m a r ke t i n g I t ʼ s w he r e tr a v elle rs s h a r e p h otos f rom t hei r b a lc on ie s , post di n i n g r e v ie ws , a n d t a lk a b out on b o a r d e xp e r ie n ce s C ru i s e li n e s t h a t a c t i v el y e n g a ge on so ci a l p l a t f orms c r e a t e a s e ns e o f c ommun i ty R e spon di n g to c omm e nts , s h a r i n g us e r - ge n e r a t ed c ont e nt , a n d fe a tur i n g r e a l p a ss e n ge r stor ie s a dd s a ut he nt ici ty I t a l so de monstr a t e s tr a nsp a r e n c y I n a n i n d ustry w he r e trust i s c ru ci a l , c ons i st e nt c ommun ic a t i on b u ild s c r edibili ty I n fl u e n ce r a n d E xp e r ie n ce Ma r ke t i n g T r a v el i n fl u e n ce rs a n d c ont e nt c r e a tors h a v e r e s h a p ed h ow v a c a t i ons a r e di s c ov e r ed I nv i t i n g c r e a tors on b o a r d to d o c um e nt t hei r j ourn e y c a n i ntro d u ce c ru i s e b r a n d s to e nt i r el y n e w a u die n ce s W he n t he c ont e nt feel s ge nu i n e a n d e xp e r ie n ce - d r i v e n , i t r e son a t e s f a r mor e t h a n tr a di t i on a l a d v e rt i s i n g T he ke y i s a lig nm e nt — p a rtn e r i n g w i t h vo ice s w h os e a u die n ce m a t che s t he c ru i s e li n e ʼ s t a r ge t m a r ke t S e a m le ss B oo ki n g E xp e r ie n ce A ll digi t a l eff orts Ma r ke t i n g f or C ru i s e L i n e I n d ustry e v e ntu a ll y le a d to on e c ru ci a l mom e nt : b oo ki n g A c ru i s e li n e ʼ s w eb s i t e must be e a sy to n a v ig a t e , mo bile - f r ie n dl y , a n d tr a nsp a r e nt w i t h pr ici n g a n d i n cl us i ons A c omp lic a t ed b oo ki n g pro ce ss c a n qu ickl y un d o t he i mp a c t o f stron g m a r ke t i n g C le a r c a ll s to a c t i on , smoot h p a ym e nt syst e ms , a n d a cce ss ible c ustom e r support m a ke t he tr a ns i t i on f rom b rows i n g to b oo ki n g eff ort le ss R e t e nt i on a n d L oy a l ty Ma r ke t i n g C ru i s e m a r ke t i n g d o e sn ʼ t e n d a f t e r a g u e st b o a r d s t he s hi p D igi t a l too l s hel p m a i nt a i n r el a t i ons hi ps l on g a f t e r t he tr i p e n d s P ost - c ru i s e e m a il s , l oy a l ty r e w a r d s , e x cl us i v e o ffe rs , a n d p e rson a li z ed promot i ons e n c our a ge r e p e a t b oo ki n g s C ru i s e p a ss e n ge rs o f t e n bec om e r e p e a t tr a v ele rs on ce t he y ʼ v e h a d a pos i t i v e e xp e r ie n ce D igi t a l m a r ke t i n g p l a ys a v i t a l ro le i n kee p i n g t h a t c onn ec t i on a li v e S i t e T i t le L e a rn mor e C ru i s e L i n e I n d ustry Ma r ke t i n g A b out Get started Design a site like this with WordPress.com Comment Reblog Subscribe D a t a a n d P e r f orm a n ce T r a cki n g O n e o f t he g r e a t e st str e n g t h s o f digi t a l m a r ke t i n g i s C ru i s e L i n e Ma r ke t i n g S e rv ice s m e a sur a ble p e r f orm a n ce C ru i s e li n e s c a n tr a ck w eb s i t e tr a ffic , a d e n g a ge m e nt , c onv e rs i on r a t e s , a n d b oo ki n g p a tt e rns T he s e i ns igh ts hel p m a r ke t e rs r efi n e str a t egie s , a dj ust m e ss a gi n g , a n d i mprov e r e turn on i nv e stm e nt Ra t he r t h a n r el y i n g on a ssumpt i ons , c ru i s e b r a n d s c a n m a ke i n f orm ed deci s i ons b a s ed on r e a l - t i m e d a t a F i n a l T h ou gh ts T he c ru i s e i n d ustry t h r i v e s on e x ci t e m e nt , e xp l or a t i on , a n d m e mor a ble e xp e r ie n ce s D igi t a l m a r ke t i n g s e rv e s a s t he b r idge be tw ee n c ur i os i ty a n d c omm i tm e nt B y c om bi n i n g storyt elli n g , t a r ge t ed outr e a ch , stron g on li n e i n f r a stru c tur e , a n d on g o i n g e n g a ge m e nt , c ru i s e li n e s c a n b u ild l a st i n g r el a t i ons hi ps w i t h tr a v ele rs — l on g bef or e a n d l on g a f t e r t he s hi p le a v e s port S h a r e t hi s : X Facebook L o a di n g ... L e a v e a c omm e nt Log in or provide your name and email to leave a comment. Email me new posts Instantly Daily Weekly Email me new comments Save my name, email, and website in this browser for the next time I comment. Comment Write a comment... L o c a t i on 123 E x a mp le S tr ee t Sa n F r a n ci s c o , CA 12345 H ours M on d a y — F r id a y 8 a m — 6 pm C ont a c t hi @ e x a mp le c om 123 4567890 C r e a t e a f r ee w eb s i t e or bl o g a t W or d P r e ss c om Get started Design a site like this with WordPress.com Comment Reblog Subscribe