L I F E S T Y L E K I T C H E N B R A N D This is where your mom cooks for you, where the entire family gets together, where pure magic happens. We receive tremendous joy in cooking a lavish feast when friends & family come over. It's this food which brings us joy and comfort. However shopping for kitchen products has been very dull and outdated experience. With SHAY, we started building a brand centred around the Kitchen. Soon, we discovered we were on to something much bigger than we expected. K I T C H E N : T h e h e a r t o f t h e I n d i a n H o m e Shay is one-stop-shop platform where you can shop kitchen products that delivers great shopping experience and product selection. We build and curate the best products for your kitchen. Shay aim to become a comprehensive platform around the Kitchen : CONTENT, PRODUCTS, SERVICES, PRODUCE, OTT S H A Y : C h a n g i n g t h e w a y I n d i a E a t s India has a unique retail format of typical neighbourhood ‘Crockery Store’ & ‘ Bartan Bhandar ’ of selling kitchen and steel products These stores have a poor shopping experience and run-of-the-mill products. WHAT IS MISSING? • Products Innovation, New age designs, Shopping experience. • No deep connect of consumers with a brand. Fun Fact: Hawkins in India has 8000+ such offline retail counters. C U R R E N T S O L U T I O N : O u t d a t e d a n d C l u n k y M O M & P O P S T O R E S Shay delivers à la mode kitchen products and appliances at a single place, a departure from poorly designed kitchenware found in neighbourhood stores and online. A contemporary kitchen brand combining the latest designs, a wide selection of products, in line with international standards. Delivering a great omni channel shopping experience. T h e S H A Y D i f f e r e n c e : T a s t e f u l l y D e s i g n e d A f f o r d a b l e K i t c h e n w a r e S H A Y P R O D U C T S S H A Y E X P E R I E N C E C E N T E R B U S I N E S S M O D E L Our business model is simple, we build and curate best products for your kitchen and have an omni channel distribution strategy. CURATION HOUSE LABEL SHAY EXPERIENC E CENTRE & theshay.in AMAZON & FLIPKART CORPORAT E SALES C O M P E T I T I O N • Category Focused – Kitchen • Differentiating Product Line • Omni Channel Strategy • Furniture focused • Offline model • Large Format Store : 20K+ sq ft • Online Only • No Product Differentiation • Cluttered Experience B e c o m e a C a t e g o r y L e a d e r : 5 Y R P L A N • Deep brand connect of user with Shay. • 50 Experience Centers & Strong Online Presence. • 10 Million subscribers for content platform. • 5 innovative products for mass distribution. We aim to become a holistic brand around Kitchen . We are starting with commerce but we see a large opportunity to build products & services. We plan to become hybrid version of Lenskart & Zomato for Kitchen CONTENT # AajKhaneMeinKyaHai FRESH PRODUCE TIFFIN - SERVICE HOME-COOK SERVICE HARDWARE PRODUCTS CORPORATE GIFTING V I S I O N ● Strong expertise in retail ● 8+ years experience in retail, tech, and supply chain businesses. ● Also owns and operates Tanishq, Fastrack, and Eye Plus stores. F O U N D E R : N I K H I L G U P T A