The AI Content Engine: A Practical AI Workshop for Atera’s Marketing Team To: Atera Marketing Team From: Alex Greenshpun, AI Implementation Partner Date: November 13, 2025 (This proposal is valid through November 30, 2025) Project: AI Content Engine Workshop A practical, hands-on workshop designed to establish the foundations of your team's custom AI content infrastructure. This is a focused, “build with you” program, delivered as two practical sprints where we co-create the foundational AI assets and skills for your team. Workshop Philosophy: From "Random Acts of AI" to a Strategic System Today, many marketing teams are using AI in random, inefficient ways. This leads to frustrating, generic results and a feeling that "AI just doesn't work for us." But learning to prompt better is only 20% of the solution. The real opportunity is in building a smart infrastructure. This workshop is designed to take your team from simply using AI as a tool to understanding how to use AI as an intelligent system, helping marketers design new workflows and understand how to build a sustainable, in-house AI capability. Core Workshop Sessions This program is built around two key practical sessions. Each one is a collaborative, 3-hour working session to build the foundations for a tangible, permanent asset for your team. Session 1: Learning to Create the "Atera Marketing Brain" You will learn how to design the central foundation that allows your team to work with AI as an intelligent partner. ● Master the AI Teammate Mindset: Learn a proprietary framework to shift your team from using AI as a simple "tool" to managing it as a capable partner. You'll learn how to delegate, what to describe, and when to apply critical discernment to AI-generated work. ● Adopt a Systematic AI Framework: Move beyond frustrating "one-off" requests. You will learn a repeatable methodology to deconstruct any marketing goal, from a technical blog post to a social campaign, into a clear, step-by-step process that delivers consistent results. ● Master High-Value AI Communication: Learn to communicate with AI like a strategic partner, not a search engine. You'll learn the "Fearless Prompting" fundamentals for providing clear instructions to get the exact results you need. ● Build Your "Atera Marketing Brain": Learn how to set up a marketing “single source of truth” for teaching AI your own brand voice, product, and company info, target audience, etc. This is the must-have foundation for creating professional, on-brand content at scale. You’ll also learn how to set up high-quality Custom Gems, Projects, and GPTs. Session 2: Designing the Basics of a Smart Content Engine In this hands-on session, you will learn the principles of designing a system that helps you run an in-house "content studio," operating at scale according to your brand's unique voice, product, and technical accuracy. ● High-Quality Content Creation: We will set up the building blocks for smart, reusable systems for writing precise, optimized content (for blog, LinkedIn, etc.) based on your "Atera Brain." We’ll focus on practical use cases and show how to build workflows around them for the best results. ● Strategic Idea Generation: Learn how to use AI to get high-quality content ideas that fit right into your content strategy, align with your messaging, and provide real value to your ICP. ● Applied Context Engineering: Go beyond "prompting" and learn why context is 80% of the work that matters. You will learn how to create, select, and use just the right context for the right step of your process. It’s a delicate balancing act, one that is crucial for high-quality outputs. ● Content Repurposing Mechanism: Learn how to set up a process that turns any single piece of raw content (a webinar, a podcast, a sales call transcript) into a full series of marketing assets (social posts, blog outlines, email copy, etc.). Program Structure & Deliverables This is an active, collaborative learning process. ● Two 3-Hour Intensive Sessions: A series of two company-focused, interactive sessions where you will actively learn and co-create the foundations of the assets. ● Dedicated Workshop Toolkit: You will receive dedicated worksheets, detailed how-to guides, and a set of pre-engineered prompts to help your team hit the ground running and get immediate, high-quality results. ● Core Atera Context Artifacts: Your foundational context documents (brand, audience, etc) that are essential for engineering high-quality, on-brand AI content. ● Custom AI Project Starters: We will co-create the first versions of several custom Gem/ GPT / Claude Projects tailored to your specific use cases (like content repurposing), which will serve as reusable models for your team. ● Dedicated Support: Close support in a dedicated WhatsApp group, which remains open for 30 days after the program ends for questions and fine-tuning. Why Me? Alex Greenshpun | AI Partner for Marketing Teams I've spent 14+ years in B2B marketing leadership, specializing in Deep Tech companies (from quantum computing to AI) and building marketing departments from scratch as a Founding Marketer (Quantum Machines, illumex.ai). I know the pressure to "do more with less" because I've lived it. My approach is human-centric AI augmentation , not just "more tools." As a marketer first, I see the strategic gaps that pure technologists can miss. I focus on connecting AI to what actually matters: your team's real-world workflows and measurable business results. I also co-manage 10x Marketers, a community of over 1,500 AI-powered Israeli marketers, and partner with B2B tech companies to design and teach the custom AI systems that give their teams a competitive edge. Investment The total investment for the complete 2-session (6-hour) strategic workshop, including all foundational assets, blueprints, and 30 days of dedicated follow-up support, is ₪20,000 Bonus: Your AI Accelerator Toolkit As a partner in this workshop, your team will receive exclusive access to a curated toolkit of custom-built, production-ready Gems / GPTs / Claude Skills, etc. Payment Terms ● 50% (₪10,000) payable upon agreement to secure the workshop dates. ● 50% (₪10,000) payable upon completion of the final workshop session. Next Steps To begin, please send a signed copy of this proposal (which will act as our SOW). Upon signature of the agreement, we will schedule the dates for the two workshop sessions, and I will send the invoice for the first payment. I'm looking forward to partnering with your team and helping you build these new AI skills! Agreed and Accepted By: Name/Title: ____________________ Date: _______________________ Signature: _______________________ Alex Greenshpun, AI Implementation Partner Signature: _______________________ Date: _______________________