Within 24 hours Campaign 1-P Intro to ES, about us Thank for joining/ordering What happens next Immediately Order Confirmation Delivery information, order information Within 5 days of delivery Campaign 3 Feedback request Sent externally via YOTPO Order is Delivered 3-5 days later Campaign 2 Ask for data/interests Encourage to follow on socials Enter BAU sending Purchase made, already subscribed (been through welcome journey ) Within 24 hours Campaign 1-P-B Thank for ordering What happens next Immediately Order Confirmation Delivery information, order information Within 5 days of delivery Campaign 2 Feedback request Sent externally via YOTPO Order is Delivered Enter BAU sending CUSTOMER WEBSITE ACTION Campaign 1-NP Intro to ES Thank for joining Benefits, ways to shop 1 week later Campaign 2 Ask for data/interests Encourage to follow on socials Enter purchase follow up program 3 days later Campaign 3-B Ways to shop, here to help OFFER INCENTIVE 3 days later Campaign 3-A Encourage to follow on socials NO INCENTIVE Enter BAU sending Enter purchase follow up program No Purchase Made Enter purchase follow up program No Purchase Made No Purchase Made (5-7 days) Purchase Made No Purchase Made (5-7 days) Enter purchase follow up program Enter BAU sending Subscribes with no purchase Makes purchase & subscribes together Within 24 hours Campaign 1-P-B Thank for ordering What happens next 3-5 days later Campaign 2 Ask for data/interests Encourage to follow on socials Immediately Order Confirmation Delivery information, order information Within 5 days of delivery Campaign 3 Feedback request Sent externally via YOTPO Order is Delivered Enter BAU sending Within 24 hours Campaign 1-P-B Thank for ordering What happens next Enter BAU sending Order is Delivered Within 5 days of delivery Campaign 3 Feedback request Sent externally via YOTPO Purchase Made Purchase Made Purchase Made Within 24 hours Campaign 1-P-B Thank for ordering What happens next Order is Delivered Within 24 hours Campaign 1-P-B Thank for ordering What happens next Order is Delivered Enter BAU sending Within 5 days of delivery Campaign 3 Feedback request Sent externally via YOTPO Delivery Report Imported to DD Delivery Report Imported to DD Enter purchase follow up program Enter purchase follow up program Delivery Report Imported to DD Delivery Report Imported to DD Delivery Report Imported to DD Within 5 days of delivery Campaign 3 Feedback request Sent externally via YOTPO Delivery Report Imported to DD Immediately Order Confirmation Delivery information, order information Immediately Order Confirmation Delivery information, order information Enter BAU sending