TWITTER FLEETS Following the trend of temporary snackible content, Twitter is the latest entrant in the 24 hour content space, following Snapchat, Instagram, Whatsapp and Facebook Why Twitter Did this? Twitter realized that many people are not comfortable expressing their opinions because it is very intimidating and permanent. Twitter now allows people to express their temporary thoughts, the reactions of which are not public and the content lasts only 24 hours. This helps people be more expressive and Twitter generates more content What Content can be put on a Fleet ? Text, Gifs, Videos,Links, Images - Fleets support all content formats, but one at a time. The interface is quite user-friendly and we believe, people will get used to fleets faster than they got used to Instagram stories. What are Fleets ? Temporary Offers and Promotions : Deals that create a sense of urgency - the audience will know that the deal will vanish in 24 hours and would like to avail it. Behind the Scenes: Content that brands would not like to post on their timeline, but would like to share with their audiences anyways. The mess before a store opening, team working on a sale offer and shot of a production unit can be good examples. User Reviews and Testimonials : Let's now keep our timeline less cluttered where people can see less engagement. Let's move it to Fleet and make it more exciting. Contests & Giveaways : Receive entries via DM and host a great contest on Fleets. Time limitation will make it more exciting. Time Sensitive Content : Any content that is time-sensitive in nature, can be put through Fleets and not on Twitter timeline. While brands have still not started using Fleets so far, following are great use cases for a brand: How can brands use Fleet? Stats As of now, the only stats available are number of views of a fleet, number of reactions and the DMs received Team Pumpkin Take We believe Fleets are a great tool to increase brand reach and populate much more content than earlier. Innovative fleets will get a lot of brand love and first movers will be celebrated. Ready to go fleeting? Get in touch with your Team Pumpkin representative now! A TEAM PUMPKIN PROPERTY